What types of content should your law firm share?

Different types of content convey differently depending on the audience. For some, a web page that contains testimonials about your areas of practice and extensive experience can persuade your target audience to engage with your site or even contact your firm about the representation. But many people will resonate with a different approach and delivery format, so lawyers need to develop a well-balanced approach. content marketing strategy.

There are many options available, but here is seven types of content law firms should consider, followed by a content format you might miss:

Blog posts

Creating blog posts focused on your area of ​​legal expertise is a great way to use the content to promote your law firm. Personal Injury Lawyers can use their blog to demonstrate their credibility, authority and experience in their areas of practice; Covering general and specific topics related to your work are great content opportunities. Details like success rate and customer satisfaction are other angles to take into account.

Additionally, when effective search engine optimization strategies are used in a content marketing plan, blogging can increase exposure and lead to better search engine rankings, which will help your business. lawyers to reach their target audience.


While articles that list items like The 10 richest people in the world are popular, they don’t add much additional value. This sample article features the ten richest people in the world and includes details about each of the ten people. List style pages, blog posts, and social media graphics are popular options; they tell the reader from the title exactly how much information they will find, are scannable, and are bite-sized pieces that are easy to absorb.

As a personal injury lawyer, you can use this type of content to share accident prevention tips and legal options in the event of an accident. For example, you could list ways to protect yourself from workplace injuries. Alternatively, you can describe ten tips for reducing the risk of injury in flight.

Electronic books

Being rich and lengthy content, eBooks are a great way to demonstrate your legal expertise and develop your authority. EBooks should be easy to find, download, and share for your target audience, and contain specific, targeted messages and information. They can expand your content offerings and are often created to develop mailing lists (Sign up to our mailing list to receive our free e-book!). The ideal legal e-book provides readers with guidance and solutions.


Infographics are one of the most popular types of content being created today. They convey a large amount of information in a visually appealing way. Infographics are shareable, easy to digest, and engaging. Effective infographics are three times more likely to be shared on social networks.


Video continues to grow as a popular form of web content, thanks to social media channels like TikTok, YouTube, and Instagram. For this reason, investing in video content can help reach your target audience by explaining key information in a format that they appreciate. Videos can also drive traffic to your website. Once your audience accesses more content, lawyers can encourage increased engagement through strong calls to action and relevant links.

Practical guides

Investing time in how-to and instructional guides is an effective content marketing strategy for lawyers. Developing a practical guide to documenting a specific type of injury is a great place to start. How-to and educational guides allow you to show off your expertise, are relevant to the needs of your audience, and can lead to sub-topics that further expand your law firm’s content.

Case studies

Case studies are useful for illustrating common challenges among your target audience. They show that you have experience in that specific legal area and that your law firm can understand and understand the legal difficulties that the public faces. A great case study is written in a pleasant, empathetic (consider testimonials from past clients) and in the right language for the audience.

Pillar pages and content clusters

While the previous seven types of content are important to lawyers, one of the newer and more valuable types is pillar pages and content clusters. Considering the vast online landscape, it is essential to develop longer pages focused on a broad topic – pillar pages – leading to subtopics – groups or subpages. Google’s search algorithm demands high-quality content, presented in formats that best suit the audience and demonstrate the authority of the topic. Pillar pages and content clusters can do this.

The pillar pages should cover general search terms and summarize topics relevant to a lawyer’s area of ​​practice. They are an information hub, with relevant and credible internal and external links that add value and direct the audience to more specific components. When done right, pillar pages and content groups will improve SEO and better engage site visitors.

Choosing the type of content is only part of the process. Visit our Law Firm Content Marketing: Content Creation Strategies For a more in-depth look at how your law firm can effectively implement your content.

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