Twitter is testing a new shopping feature that lets users set reminders for upcoming launches

Twitter is testing Product Drops, a new shopping feature that lets users set reminders for upcoming product launches. The microblogging platform also introduces product detail pages that provide shoppers with more product information.

With Product Drops, when a merchant tweets about an upcoming launch, users will see a “Remind me” button at the bottom of the Tweet.

They can request a reminder for the deposit of the product in one click. On launch day, they will receive an in-app notification in their notifications tab 15 minutes before and upon deposit. When a user clicks on the notification, they will see a “Buy on Website” button to purchase the item from the merchant’s website.

“Before you hit the call back button, we know you probably want to know a little more about what you’re signing up for. What’s the product? How much does it cost? What do people in We’re here for you: When you click on the merchant’s Tweet, you’ll open the product details page, a full-screen space where you can see all the information you need to make informed purchasing decisions and with confidence,” Twitter explained in a blog post.

The page includes details such as price, images, product description, and a clickable hashtag that will show users what other shoppers on Twitter are saying about the product.

Currently, only shoppers in the United States using Twitter in English on iOS devices will be able to view and interact with Product Drops. He is testing the feature with some managed partners.

Published on

June 09, 2022

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