Twitter adds new elements to its ‘Notes’ long-form content option
Twitter added some new settings to its new Notes long-form content option, which is now available to selected users in the app.
Launched with an initial test group of selected writers late last month, Notes is similar to other blogging tools available on the web, with the ability to create posts up to 2,500 words, which are then integrated natively into the Twitter application for easy sharing.
This alleviates the need to capture large chunks of text and attach them to a tweet, or create long tweet threads. The idea is that this will help creators on Twitter focus more of their efforts on the platform itself, instead of connecting their audience to other hosts and platforms to read their longer content.
And based on the option’s initial use, Twitter has now added new tools to help make Notes a more valuable and intuitive platform for longer-form content.
???? Trending topics displayed next to a note posted on the web. Now you will see the author biography.
???? We’ve also added the author’s biography at the bottom of each note.
???? Writer profiles now show a Notes tab on Android.
???? Editors can now share blocks of quotes in their notes.
– Write on Twitter (@TwitterWrite) July 27, 2022
So Twitter will now look to put even more emphasis on the author of each note, which could help build a personal brand and audience, while adding a new quotes option, which is to again similar to other blogging tools.
These are pretty minor tweaks, but it’s interesting to see Twitter putting more emphasis on individual promotion and helping writers maximize their exposure through Notes entries. The option is another part of Twitter’s broader effort to improve its appeal to creators, which also includes super followings, tips, ticketed areas, business profiles and more.
It remains to be seen if creators really want to use Twitter as a primary channel for their efforts, especially when it comes to things like blogging, which they can better monetize on their own sites, while connecting more directly with their readers.
Still, Twitter offers greater reach and engagement potential, and if it can also facilitate more direct monetization, it could entice more creators to post exclusive content to the app, which Twitter can then use to attract more users.
In this sense, Notes is only a small part of a larger whole, so it should not be considered in isolation, as such, and should not be seen as a competitor of, for example, WordPress or other content options. But as part of a broader, Twitter-centric creative approach, Notes could perhaps be important and help more users build their digital presence.