State Media, Marketing and Advertising News, AND BrandEquity

Gaming and messaging giant Tencent has learned that all of its new apps and updates must be approved by the government, state media reported, as Beijing continues its crackdown on the domestic tech sector.

The Chinese government has moved to exercise more authority over the industry over the past year, citing concerns that the country’s tech giants have grown too big and powerful.

The latest move against ailing Tencent comes after nine of the group’s apps have been found guilty of “violations” since the start of the year, which necessitated “transitional administrative guidance measures,” the outlet said. State CCTV citing the government.

The company must submit all new applications or updates for inspection by the Ministry of Industry and Information Technology before they can be downloaded or updated.

“After passing the inspection, they can then be launched to users as usual,” the ministry said, according to CCTV in a report released Wednesday.

Tencent told AFP it will comply with the requirements.

“We are constantly working to improve the user protection features within our applications, and also regularly cooperate with relevant government agencies to ensure regulatory compliance. Our applications remain functional and available for download,” he said. .

The ruling Communist Party in China has built on success stories like Tencent to advance digital transformation in the country, and the largest domestic apps have hundreds of millions of users.

But Beijing sharply turned to the industry late last year as concerns mounted over its aggressive expansion and allegations of monopoly practices and data abuse – alongside the similar malaise with tech companies. in the United States and elsewhere.

This month, Tencent announced its weakest revenue growth since 2004.

The government’s crackdown has included measures to drastically restrict children’s playing time on video games and has slowed approvals of new titles in the world’s largest video game market.

In September, hundreds of Chinese video game makers, including Tencent, pledged to better control their products for “politically harmful” content and impose restrictions on underage gamers as they sought to comply with government demands.

The ruling Communist Party in China had previously relied on its tech giants to advance digital transformation in the country …

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