Start your journey to press releases: how to prepare your news

Going on vacation on a whim is fun, but taking a little time to prepare can make it a more enjoyable experience. Distributing a press release is similar; you can rush to submit your ad, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success.

Choose a destination and plan your route

Just like planning your own vacation, when sending your press release on its announcement journey, you need to figure out where the release needs to go to have the maximum impact when it arrives. Here are four questions to ask when determining where to send your release:

  1. Who is your audience?
  2. Where are they located?
  3. What interests them?
  4. How do they receive the news?

Answering these questions will guide you in your determination how to get your news in front of your audience.

  • Once you have identified the target audience, your the ad should explain how your news benefits them.
  • Then, distribute your press release to Business Wire circuits that feature journalists and influencers who cover stories like yours.. Write your news so it’s easy for them to understand the connection between your news and their readers.
  • Finally, don’t forget to speak the same language as your audience. Skip company pitch, and if you’re pitching internationally, consider whether translations are necessary. PS: Business Wire can help!

Don’t forget the essentials

When packing for a trip, it’s important not to forget your wallet, clothes and toiletries. Likewise, when preparing your release, be sure to include these essentials:

  • Big title: We recommend including your business name in a concise and catchy title.
  • Deadline City: This is often overlooked but necessary when distributing with a newswire.
  • Ad text: In addition to conveying the impact of your news, include any relevant links, quotes, or calls to action.
  • Contact information: Make it easy to communicate with the media by including your email address and/or phone number.

Pack the things you need for a successful trip

For an even more effective press release, think about how to make your key messages stand out:

  • Did you include your logo? Adding a logo is a quick and easy way to create a brand image, even if your press release is unopened.
  • Did you add images? Journalists and consumers today expect visuals with news. Adding multimedia is a great way to tell your story to visual-first learners.
  • Have you formatted your version? Simple formatting techniques increase the readership of your press releases. We recommend using bullets, bold, and hyperlinks to increase full and inbound message traffic.
  • Did you include quotes? A good quote often becomes good news.
  • Do you have stock tickers, social media feeds, hashtags or cashtags include? Each of these elements provides additional ways for news readers, journalists, and financial analysts to access your business and engage directly with you.

Check what you packed

It never hurts to double-check or triple-check that you have everything you need before you go on a trip. Also, before distributing your press release, it’s a good idea to confirm that you’ve included everything you want in your release and that you have everything you need to submit it for distribution.

Point: At Business Wire, we recommend that you create a folder on your desktop and add your final press release draft, logo, media assets, and anything else to it to ensure you have everything in one place at the time of release. download.

In addition to the handout and logo you distribute, we also suggest creating a separate text file with any hashtags, cashtags, social media IDs, suggested tweets or captions that will accompany your press release. This text file is easy for your team to review and will provide you with a seamless submission process.

Let’s go!

Now that you’ve got your destination, the essentials, a few bonus items, and made sure you’ve packed everything, it’s time to hit the road!

The better you have prepared your press release submission, the better the press release will perform as a landing page on as well as downstream on databases and in email inboxes. . Since almost all distributions of your press release link to the version on, this page should contain as much information relevant to your business and announcement as possible. It should be considered both as a launch site for your advertisement but also as an entire web page for information and business.

Learn more

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