Spotlight: 9 Ways To Promote Music For Free

Musicians are always trying to carve out a niche for themselves, but it’s hard to be heard despite all the buzz in the music industry. In this case, promoting music is the way to go. You have to find a way to tell people about your music. One way to stand out.

You might think promotions are too expensive, but we’re here to prove it wrong. Discover nine ways to promote your music at virtually no cost.

1. Create a website

Don’t underestimate the power of having your own website. Not only is this a great place to introduce yourself, but you can also:

  • Link to your social media accounts.
  • Showcase your work through video and music files.
  • Talk about your gender
  • Promote yourself and your music.
  • Make it easy for potential clients and promoters to contact you.

You can use website builders like Wix, WordPress, or Squarespace to easily build your website.

2. Tales of Tik-Tok

What can you say in 60 seconds? How much of your music can you show in 60 seconds?

Tik-Tok is a free platform where you can download videos up to 60 seconds long. How does this help you?

Not only can you share snippets of your awesome music with viewers, but you can also pick up like, follow, and actions to gain visibility. You also have the option of sting (where people can blindly react, play along with you, or add lyrics to your song).

3. Pinterest articles

Definitely not the first place you think of when it comes to promoting free music. So how can Pinterest help you?

Pinterest has a huge community of 459 million active users! It’s a place where people pin whatever interests them in their life. The platform has more than a huge range of images; it has videos, clips, links, posts, everything you need to advertise a business.

Use Pinterest to showcase your branding, logos, samples of your music, and link it all to your corner of the internet, so people can find you.

4. Broadcast a program

People have been stuck in their homes for a long time now. As a result, different forms of entertainment, such as live broadcasts, have exploded. Now this is an opportunity!

Advertise a free live broadcast of your music and access a streaming platform to show the world what you do. Places like Twitch, YouTube, and DLive all offer free streaming services where you can host your channel, music, and concerts.

Remember to create a memorable experience by building a strong connection with your audience. Use the comments section to your advantage.

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5. Promo for Promo

This works especially well in small towns. Shop around for local businesses with records, posters, stacks of business cards and ask them to promote you. It could be something as simple as putting up a poster in a music store.

In return, you offer to advertise them in your work. This can be achieved by:

  • By mentioning them in a live stream or on a podcast.
  • Praise them on Facebook or other social media.
  • Link to them through your website.
  • Advertise them in a TikTok video.

This approach is a great way to start building local connections.

6. Do the Midem

Midem is a music festival that has existed since 1967. It is one of the most important musical events in Europe which brings together musicians, producers, managers and all those who work in the music industry in one place. At the very least, you should strive to visit this show as it is a great opportunity to connect with promoters, specialist professionals and companies.

However, you should take the next step.

Apply to play Midem. It’s a great opportunity to get your music heard by millions of people.

7. Free music for free use

Website developers, YouTubers, and streamers are looking for high quality free music that they can use. Make your name known by adding some of your music to this audio effects website. Here people can find royalty free music that they can use.

Yes, that means you won’t get paid for that part. So why use it?

In the long run, people will come to know and recognize this melody as it gets used to it. You may one day view a video from a popular streamer and hear your song playing in the background!

8. Collect and connect

Connect with music bloggers. Internet is full of them!

Make a list of websites you would like to work with. Reach the people behind them. Comment on their posts, have them write about your music, offer a free interview they can post, or find out if you can write an article for their blog. In return, link to their blogs through your website and social media.

This way, you will get free promotion on a website that music lovers trust.

9. Algorithm help

Sometimes you just need a little help getting yourself noticed by the right people. Uploading your music online is a great option, but people often listen to music that they know they like. How can you change that so that people listen to your music too?

Sites like Music Xray were created to help people find new music and new talent. The algorithms inside match your music with people’s tastes. This means that there is a higher chance of being discovered by a promoter who is looking for your type of work.


All the means mentioned in this article will allow you to succeed in your promotion at little or no cost. This is your chance to make people see you in a better light and to introduce them to your art. Do not hesitate to try to promote your music in different ways and you will see the first results in a while.

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