Prince William and Charles to target key issues ‘belonging’ to Meghan and Harry | Royal | New

Prince William and Prince Charles will probably begin to “take over” causes particularly dear to the hearts of younger generations who have been defended by Meghan and Prince Harry, according to American expert in brand and reputation management Eric Schiffer. The California commentator noted that the Duke and Duchess of Sussex have been able to appeal to Millennials and Gen Zers with their approach to the causes they care about – including equality and protection of the environment.

But he believes key members of the royal family are about to start working to regain the limelight and own these issues.

Environmental protection and equality are causes he expects Prince Charles and in particular William to address more.

In addition, he expects the royal family to focus “on understanding and listening to the sensibilities of the younger generations.”

Mr Schiffer told “Charles, when it comes to the environment, is extremely well placed because he was forward thinking and visionary on this issue years ago.

“And he’s pointing it out now because he recognizes it’s a big issue that matters.

“While Meghan and Harry have had the benefit of being more responsive to the needs of young people, I expect the monarchy – in the form of William and Charles – to harmonize more and have a greater affinity in his messages and actions so Meghan and Harry have been owners for a year. “

When asked if the UK-based royal family would make an effort to take over the limelight from the Duke and Duchess of Sussex, Mr Schiffer replied: ‘Yes, and these problems… they will start to take them back. .

“Because they allowed them to be owned, and they’re going to start taking back the property.

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“They have the option of having cameras on them.”

This dynamic, Mr Schiffer noted, will be of great benefit to the target audience on which the Sussexes and the British Royal Family are focusing their attention.

He said, “It’s great for Millennials and Gen Z, who want champions of these things.”

As Mr Schiffer noted, Prince Charles has devoted much of his work to lifting warnings about environmental causes for over 50 years.


In February 1970, he gave his first major speech on the environment, during which he warned against air and plastic pollution and deforestation.

His sons, Prince Harry and Prince William, have also taken an interest in the environment over the years.

The Duke of Sussex has notably worked on conservation, as a patron of the charity African Parks, and spoke of his concerns for the planet in an interview with Dr Jane Goodall published in the 2019 issue of Vogue edited by Meghan. .

The Duke of Cambridge has also worked on conservation, notably through his patronage Tusk Trust.

Additionally, in October 2020, he launched a highly regarded initiative, the Earthshot Prize, which aims to inspire and promote viable solutions to five major environmental problems.

Last month, the Duke hosted his first award ceremony, in which five winners were each presented with a prize of £ 1million.

Since leaving the royal family, Prince Harry and Meghan have also spoken out on gender equality and racial equality.

In September alone, during their visit to New York City, they held various meetings where they said they also discussed these issues – alongside vaccine equity.

Prince Charles has shown an interest in helping young people for decades.

His Prince’s Trust has helped tens of thousands of young people between the ages of 18 and 30 start their businesses.

The Prince of Wales met some of the young entrepreneurs he helped on a recent visit to Brixton, where he was introduced to some of the products and businesses supported by the Trust.

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