International recognition for UK sales training specialists during lockdown | Latest press releases | Press Go
Klozers, an Edinburgh-based B2B sales training specialist, was recognized as one of only 12 companies in the world for their sales blog in the Top Sales Awards
Klozers Blog was a finalist for the Top Company Sales and Marketing Company Blog, and the only UK company represented in this category for the prestigious sales industry awards.
Established in January 2020, Klozers wanted to use the blog to demonstrate best practices for inbound and outbound sales.
Founder Iain Swanston explained: “When the lockdowns started in March 2020, we lost our entire backlog because we were like every other traditional training company in that our training was completely face-to-face. . We banded together and introduced e-learning, but we also doubled down on our blog because we knew it could help lead generation. “
With an average Google page rank of 16.4, the blog has over 120 articles listed on the first page of Google. These articles helped the company grow during the lockdown, with new inquiries generated by the blog accounting for more than 30% of revenue in 2021.
The blog has helped increase awareness of the Klozers brand abroad, helping secure new customers in the United States, Eastern Europe and the Far East.
Klozers founder Iain Swanston was thrilled with the award and said, “As a company we’ve put a lot of effort into both the strategy and the content of the blog itself, so it’s great to see the results in terms of actual orders and recognition from the Top Sales Awards organization. As the only UK company in the final for this category we had some tough competition from some of the top sales and marketing experts in the US and around the world so I’m really proud of what our team has accomplished. .
As a company, Klozers works with small and medium-sized businesses to help them compete and win against the giants and big brands in their industry. Klozers offers a full range of B2B sales training and coaching courses available online and specializes in helping organizations maximize their inbound and outbound sales capabilities.
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