Instagram will become more video-focused over time: Mosseri
SAN FRANCISCO: After Kim Kardashian and Kylie Jenner slammed Instagram for trying to be like TikTok, head of the Meta-owned platform Adam Mosseri shared a video explaining recent changes to the platform and said that ‘She would become more video-focused over time.
On microblogging site Twitter, Mosseri shared a video and mentioned that “there’s a lot going on on Instagram right now.”
“I wanted to touch on a few things we’re working on to make Instagram a better experience,” Mosseri wrote on Twitter.
According to CNBC, Meta CEO Mark Zuckerberg pushed in short videos, a market that TikTok dominates on mobile.
Many users didn’t react well to the change, and a post urging the company to “Instagram remake Instagram,” implying it should focus more on photos posted by friends, amassed more than 1. 6 million likes and resulted in nearly 140,000 petition signatures.
In the video, Mosseri said he knew there had been a lot of changes on Instagram.
He said the app will continue to support photos, but he thinks it will become more video-focused over time because that’s what people love, share and consume on the platform. .
He added that if users see a new full-screen version of their feed, it’s just a test.
Mosseri said he’s also heard a lot of concerns about endorsements, which are posts that appear in users’ feeds from accounts they don’t follow.
He said recommendations are meant to help users discover new content and are one of the “most effective and important” ways to help creators reach more people.
Mosseri said if people aren’t interested in these posts, they can shut them down or put all recommendations on hold for up to a month.
Meanwhile, Jenner and Kardashian recently slammed Instagram, urging the app to stop mimicking rival TikTok.
To their hundreds of millions of Instagram followers, Jenner and Kardashian posted a message that read, “Make Instagram Instagram Again.”