How to get started with TikTok advertising
Brands can reach the global masses by advertising on TikTok. The social media platform has over 3 billion downloads and 1 billion monthly active users. Businesses targeting young people, in particular, can benefit from Tiktok’s ad program.
Want to advertise your small business on the TikTok app? Read on to learn how to get started with TikTok advertising.
What is TikTok Advertising?
TikTok is a social media platform launched in 2016, and its popularity has skyrocketed, especially among users under 30. TikTok users are sharing and discovering short home videos, and the platform has launched its own share of trends.
TikTok offers a variety of ads to help businesses reach their target audience. Since 90% of TikTok users visit the platform more than once a day, advertising on TikTok offers brands the opportunity to reach a massive global audience. Learning how to use TikTok for business is essential if you want to reach a young population.
Why You Should Advertise on TikTok in 2022
TikTok advertising is ideal for businesses looking for a large, engaged audience. Now is a great time to get started with TikTok ads in 2022, for the following reasons:
- The market for TikTok users is hungry to buy. Nearly two-thirds of TikTok users said they tend to buy from brands they see advertised when polled by Global Web Index.
- TikTok is dominated by Generation Z, and its users are largely in the key demographic aged 18 to 34. The age group has a purchasing power equal to more than 140 billion dollars.
- Young adults spend more time on Tiktok than they spend on Facebook and other social media platforms. the highly engaged audience spends 80 minutes each day on Tiktok, the time they can interact with ads.
- TikTok Deals different ad formats to meet the needs of different brands and their audiences. The platform offers ad formats such as In-Feed Ads, Most Viewed Ads, Brand Takeover Ads, In-Feed Ads, and Branded Hashtag Challenges, all with which users can engage in a personal and effective way.
Types of TikTok Ads for Business
When a brand establishes a Tiktok ad campaign, it can choose to place ads in a variety of formats. TikTok’s advertising platform offers several types of ads to meet the needs of various businesses and help them engage with their target audience.
One of the most common TikTok ad formats, in-app video ads play for users as they browse their TikTok feeds. This full-screen and audio in-app ad mixes with native content, driving engagement with TikTok users.
Most Viewed Video Ads
Most viewed ads appear at the top of a user’s feed and show the highest levels of engagement with 67% higher sales effectiveness than other TikTok video ads. Because of their high visibility, most viewed ads are ideal for brand awareness campaigns and businesses that create the highest quality video ads.
Brand Effect Ads
Do you want users to interact with your brand and promote brand awareness in their own videos? Brand effects ads on TikTok allow brands to create custom AR “effects” that users can apply as a filter to their own video posts.
Influencer TikTok videos are followed by millions, and brands can harness the power of those followings by partnering with influencers. Influencer collaborations on Tiktok allow a brand to engage with influencer audiences through brand mentions, promotions, and video collaborations.
Branded hashtag ads
Branded hashtag ads are a popular advertising choice on TikTok. These promotions build engagement and brand recognition when users post videos of themselves interacting with a product in a branded hashtag challenge. The accompanying hashtag containing the brand name helps these ads go viral when they appear at the top of Tiktok’s discovery page.
Trademark Takeover Ads
A brand takeover ad is another popular marketing choice on TikTok. When users open the platform, these ads domain their screen for the first few seconds before switching to another type of TikTok ad. These eye-catching ads also appear in other areas of TikTok, and they may include links to branded landing pages within the platform.
How much does it cost to advertise on TikTok?
How much do TikTok ads cost? TikTok’s advertising costs can vary depending on a variety of factors, including the brand’s advertising budget, campaign level, ad groups, and the type of ad it buys.
Although TikTok ads can cost more than advertising on some other social media platforms, they typically start at $10 per CPM. According to AdAge, brands spent between $50,000 and $120,000 on their TikTok ad spend in 2019, depending on ad format and campaign length.
10 Important Steps to Success with TikTok Ads
How to establish successful TikTok advertising campaigns? TikTok users can purchase ad slots for their brands by creating a TikTok ad account, understanding their campaign objective, and following a few simple steps and TikTok ad best practices.
1. Create a TikTok Ads account
The first step is to create a professional account on the TikTok advertising platform. Simply visit the TikTok for Business homepage and click “Get Started”. You will be prompted to enter details about your business, including its legal name, description and contact details.
2. Have a goal
What is the goal of your TikTok ad campaign? Do you want to engage with TikTok users, increase your website traffic, or generate leads? All can lead to greater brand recognition and sales, but the strategy for achieving that ultimate goal will be different depending on your TikTok advertising goals. Brands also need to identify their target audience so ads can target the right TikTok users.
3. Set a budget
What is your ad budget for your TikTok ad campaign? Business accounts can specify a daily or lifetime budget for their campaigns. Brands also determine the duration of their campaign, so be sure to consider your total budget when determining the number of days versus a daily budget.
4. Create and name your ad campaign
Now is the time to create your video ad for TikTok! If you haven’t already, log in with your TikTok profile and create the content you want to use in your TikTok ad, mu9ch just like you would create your own user-generated content. Remember your choice of TikTok ad formats when creating your promotional content.
5. Choose an ad group
To successfully run a TikTok ad campaign, you next need to create your ad group. Simply choose your promotion type and enter your brand URL. You’ll also need to enter a display name, profile picture, and specify how you want your target audience to interact with your ads based on your ad format.
6. Automated Vs. Creative
How do you want your ad placement to appear on TikTok? Most users rely on TikTok’s automated placement, in which the platform’s algorithms will test various options to determine which placement offers the best results for a brand’s target audience at the best price.
Some businesses, however, choose the creative placement option, in which TikTok’s automated creative optimization feature guides them through choosing their own preferred placement. Automated creative optimization will allow advertisers to upload up to 10 images, five videos, five text ads and a call to action.
7. Select a custom audience
Who is the target audience for your TikTok ad campaign? You don’t have to pay for ads to show to users outside of your target market. TikTok business accounts that serve ads may target audiences based on demographics, location, interests, device type, or in-app behavior. For example, a brand can target its ads to appear to women between the ages of 24 and 45 who live in New Mexico, use an iPhone, and like to eat pizza.
8. Choose a bidding strategy
How would you like to be billed for your TikTok advertising engagements? A critical step in establishing a TikTok ad campaign, users must choose whether they want to pay for their ads based on total number of impressions, number of video ads viewed, or number of users who click on the ad .
9. Make sure you follow TikTok’s advertising requirements
Before your ad can be approved to appear on TikTok, it must meet the platform’s advertising requirements. TikTok offers a list of guidelines for its advertisers, including rules that ads must be in approved languages, ads must miss spelling and other mistakes, ads must not encourage unsupported actions by the platform and ads must adhere to image and video specifications.
Although not exhaustive, TikTok offers a list of guidelines to help advertisers gain approval.
10. Finalize your TikTok ad campaign and optimize
Once you’ve previewed your TikTok ads, it’s time to finalize your campaign and get your ads ready to run. Brands can manage multiple TikTok campaigns using the TikTok Ads Manager and the TikTok Ads Dashboard, which has easy-to-use tabs like the Campaign tab, where users can view and manage ad details .
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