How to find Instagram influencers for your brand

When you think of influencers, Instagram is probably the first thing that comes to mind.

And that’s because the platform’s features and popularity have given VIPs the chance to share their lives and bond more closely with their audiences.

This connection allows consumers to trust the opinion of the influencer when it comes to product recommendations.

The same way people trust when a friend or family member recommends a product.

Really, 63% of consumers trust what influencers have to say about products far more than what brands say about themselves.

But without the right influencers, your campaign won’t feel authentic and people won’t trust the recommendation, resulting in a negative ROI.

In this guide, you will learn the best tips for finding the right one Instagram influencers for your brand.

Why you need Instagram influencers

With over 1 billion monthly active users, it’s no surprise that Instagram is one of the best platforms to reach your brand’s target market.

Influencers are people who have already established a relationship with a specific audience that could potentially overlap with your target demographics.

Finding the right influencers is therefore crucial for your strategy since they are the link between you and your ideal client.

Besides, 60% of users say they’re discovering new products on Instagram.

This means that Instagram influencers are very effective in attracting people’s attention to new products.

The influence of these creators is so powerful that they can turn a brand into a success overnight.

With regular collaborations with Instagram influencers, you can systematically reach new audiences.

But first, you need to find the right Instagram influencers with an audience that straddles your target audience.

How to find influencers

There are many ways to find influencers that are perfect for your brand and niche.

And once you do, you should build that relationship for a long term partnership instead of a short term campaign.


Because if you have only one campaign and it is successful, why wouldn’t you want to continue this partnership?

Let’s take a look at the most effective methods for finding Instagram influencers.

Define your goals

The first thing you need to do, before you find and reach people, is what you want to achieve.

This will help you identify the right influencer for your campaign as well as the ideal collaboration.

Some goals you should consider are:

  • To increase the sales
  • Raise awareness about a product launch
  • Get content for paid advertising campaigns
  • Increase referrals
  • Increase downloads

Identify the right influencer profile

Once you know what you want to achieve, it will be easier to find the right influencer for your brand.

Here are the things you need to consider for your Instagram influencers:


Influencers come in many sizes. More specifically these:

  • Nano influencers: 1,000 – 10,000 subscribers
  • Micro influencers: 10,000 – 50,000 subscribers
  • Mid-level influencers: 50,000 – 500,000 followers
  • Macro influencers: 500,000 – 1 million followers
  • Mega influencers: 1 million to 5 million followers
  • Famous influencers: over 5 million followers

The bigger the influencer, the more it will cost.

It should be noted that more subscribers are not necessarily the best option.

88% of traders prefer to work with influencers with 100,000 followers or less. While 35% prefer people with 10,000 subscribers or less.

Smaller Instagram influencers have less reach but convert better because they have a stronger connection to their audience.

On the other hand, the biggest influencers have massive reach, but the campaign might not give you a positive ROI considering the cost of collaborating.

Content engagement

Probably the most important thing to check is the engagement rate of your influencers.

If a candidate has a lot of followers but few people like, share, and comment on the posts, it either means people aren’t very interested or there are fake followers.

Either way, your campaign will perform poorly.

Influencer fraud can be avoided if you look at engagement and ask the influencer to share their content analytics with you.


Influencers are the link between your brand and your target audience.

So you need to do some analysis on the creators and the content that interests your target audience.

It might seem obvious, but every influencer audience is unique.

Just because two influencers are in the same niche doesn’t mean your promotion will be effective.

So look at your market and make sure the influencer audience is a good fit.

Watch your customers

The best influencer campaigns are the ones that appear genuine to the public.

This means that people feel that the person really likes the products and is not just getting paid to promote them.

This aspect is more important than many people realize. The authenticity of your collaboration could be the deciding factor for success.

90% of consumers say that authenticity is the key when deciding which brands they like and support.

With that in mind, the best influencers for your brand are already your customers.

To find influencer clients, first look at your Instagram followers.

Then browse through the profiles until you find people who match your criteria.

It may take a while, so you should also email your clients to let them know that you are looking for creators to collaborate on.

Hashtag research

Most Instagram creators use hashtags to reach more people.

As a brand, you can follow the hashtags that interest you and find the best influencers.

Typically, influencer content will be trending the most, so if you use the right hashtags you should be able to see the top influencers posting at that time.

For example, if your niche is fitness, look for related hashtags like #fitness, #fitnessmotivation, #nutrition, etc.

Then browse the content and see if anyone matches your criteria.

Find associated influencers

When you follow an account, Instagram recommends similar profiles.

These suggestions are based on what people are following.

You can use this feature once you start following influencers.

Browse through as many profiles as possible, looking at bios and content.

It’s a great way to find influencers similar to the ones you’ve already found.

Use google

The fact that you are reading this article means that you have probably searched on Google to find influencers on Instagram.

Thanks to Google, you can also find the top influencers of the moment for most niches.

All you have to do is search for “top [your niche/industry] influencers ”.

In most cases, you will find the most popular influencers.

However, this method will leave out many influencers who might be ideal for your brand.

So be sure to use these lists as an initial research point and not for making a decision.

Post a job offer

Another method you can try is to post a job posting on job boards like Indeed.

Many influencers actively seek out collaboration opportunities on job boards, so this is a great place to start.

Approach this method as if you were hiring for another position.

Describe exactly what you are looking for, the requirements and the pay.

Ideally, you’ll find people who already care about your brand and are customers.

If not, collaboration may still be possible if everything looks genuine.

Final thoughts

Consumers care about influencers and that’s why you should care too.

But remember, the most successful campaigns seem genuine.

And the best way to do that is to partner with influencers who already like your products for a long period of time.

Long-term campaigns feel like a real partnership, instead of a paid campaign to promote something.

Follow these tips and you will find your ideal Instagram influencers.

This article was originally published here.

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