Check Out These Awesome Sixties Pickup Truck Ads

One could easily argue that a pickup truck is the most recognizable American vehicle as it has been around for over 100 years. Dating back to 1902, the first pickup truck was built to meet the daily needs of farmers and traders. Things have changed over the years, of course, with the advent of modern times with other freight vehicles. However, the love for vans remains strong in 2021, which is why these vehicles have never ceased to be produced.

Today’s pickup trucks offer more power and performance than most people need. Was it always like that? No, the early models were only equipped with the features needed to get the job done.

You can see this in traditional advertisements that only addressed a particular target audience. If you want to learn more about the history of pickup trucks, stick with us and check out some awesome commercials from the 60s.

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Walk down the path of memory

Ford Motor delivery car on the street in the 1920s.

Ford delivery car via: Picryl

The first pickup trucks were quite similar to the models we know today, although much simpler. There was a truck cabin and an open back or bed designed to load things of all kinds. This is how the vehicle got its name in the first place, since a van was intended for the transport and transport of heavy loads.

One of the earliest models was the 1896 pickup truck, designed by Gottlieb Daimler and packed with a two-cylinder engine, 4 hp and a 1.1 l tank. It could carry up to 3,300 pounds, which was very impressive at the time.

Other models over the years weren’t so successful until the Ford Model T Pickup came into the picture. One could easily say that this mass-produced pickup has ushered in a new era in the automotive industry. Crysler quickly followed the trend with the Dodge pickup truck in 1929. Chevrolet, Toyota, GMC, International, Jeep and Studebaker were not far behind.

In the 1960s, you could browse a large collection of pickup trucks and not know which model to choose. Best of all, brands competed with unique ads tailored specifically to the needs of drivers. We’ve listed the most awesome below!

Stunning Sixties Pickup Truck Ads

International harvester

1960 international pickup truck advertisement

Via: Classic Car Catalgoue

“The harder the job, the better you’ll like them!” It was a striking line in the International Harvester Company (IHC) advertisement when it introduced its line of pickup trucks. Specifically, IHC dominated the market with the C series, vehicles of various sizes and capacities, including 1/2 ton and 3/4 ton models. Given this fact, the ad was spot on!


An advertisement for Studebaker Champ Pickup Truck from 1960.

Via: Pinterest

This carefully crafted ad with eye-catching red details was issued for the Studebaker Champ, a lightweight pickup truck produced between 1960 and 1964. After ten tears of declining sales and almost no updates, Studebaker launched the Brilliant Champ to help with the heavy loads. However, drivers in 1960 were amazed by a sliding rear window, which has not been seen on any other pickup truck before.


1960s Jeep Gladiator pickup truck ad.

Via: Pinterest

The above ad lived up to its promises – Jeep Gladiator was synonymous with power and reliability. This model was produced in many variations from 1962 to 1988, but the first model offered all-wheel drive coupled with an automatic transmission. It was a fairly unique model on the market and remains a preferred choice of many drivers today.


1969 Chevrolet Pickup Truck Advert

Via: Classic Car Catalog

The great era of pickup trucks could not go without Chevrolet, which introduced the C10 series to compete in the market. Whether it was for unique ads or not, the ’60s were an incredible success for Chevrolet, and many vehicles were sold. Even today, Chevrolet pickup trucks are synonymous with style, comfort and convenience.


An advertisement for 1965 Ford pickup trucks

Via: Pinterest

Ford also had a few attention grabbing ads in 1960. This one was for the 1965 model, known as the F-Series. It was a commercial pickup truck with sleek design and impressive power. If you take a closer look at the ad, you’ll notice that Ford has gone to great lengths to match the bedside tables with the hood line and window sill.


An advertisement for a 1963 GMC pickup truck

Via: Pinterest

This is another advertisement that shows the impressive power of pickup trucks in 1690. General Motors wasted no time and entered the market with a large vehicle ready for all loads and all roads. Thanks to the sharp angles and a square cab, a GMC pickup offered a different style than the competition.

What happened to these classics?

Some of these intriguing models are still available today. Depending on age and previous maintenance, not all of them can be driven, but you can certainly find a perfectly preserved piece of jewelry somewhere. If the 1960s commercials sparked interest and made you wish for a good old pickup, there are several options available to you.

For example, finding one of International Harvester’s vehicles might prove more difficult, as they quickly ceased to produce the C-series and ceased to exist in 1980. Well-preserved models from the 1960s also come at a price. high at auction. . You could definitely have better luck putting the 1969 Chevrolet or Jeep Gladiator on sale.

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