Target audience – Ascension Risk Management http://ascensionriskmanagement.com/ Sat, 19 Nov 2022 10:12:21 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://ascensionriskmanagement.com/wp-content/uploads/2021/08/cropped-icon-32x32.png Target audience – Ascension Risk Management http://ascensionriskmanagement.com/ 32 32 Driving trends in female entrepreneurship https://ascensionriskmanagement.com/driving-trends-in-female-entrepreneurship/ Sat, 19 Nov 2022 10:12:21 +0000 https://ascensionriskmanagement.com/driving-trends-in-female-entrepreneurship/ From being the anchors of the home and family to becoming major creators of wealth, they have completely changed the perennial perception Women have always created wonders when they have taken charge – and we have plenty of examples to prove it. This has not only led to significant business and economic growth in the […]]]>

From being the anchors of the home and family to becoming major creators of wealth, they have completely changed the perennial perception

Women have always created wonders when they have taken charge – and we have plenty of examples to prove it. This has not only led to significant business and economic growth in the country, but has also helped inspire the next generation of female entrepreneurs.

From being the anchors of home and family to becoming major creators of wealth, they have completely changed the perennial perception that women should be confined to household chores. Obviously, today we have several professional women who have changed careers from HR executives, doctors, bankers, technicians, consultants, etc., to certified fitness trainers and entrepreneurs.

Here are some factors that have contributed to the expansion of female entrepreneurship in India –

1. Digital launch bar

Many brands in the market have arrived, conquered and changed the face of the respective market by simply starting with online channels like websites, Instagram. This not only saves the time and hassle of physical setups and approvals, but also increases audience reach faster with social ads and targeting.

2. Global reach through remote work setups

The pandemic has given rise not only to various business ideas, but also to a remote working culture. Many women-led businesses emerged during this time from home and they continue to run the business even through the hybrid model. It is not only an effective way to save on infrastructure expenses, but also an ideal way to reallocate budget to digitization and reach potential customers worldwide. This also ensures a bulletproof way to run the business without any hassle for any upcoming pandemic situation.

3. Local location

Women have always been versatile. They can implement best practices and learnings from one sphere of their life and can implement them for improvement in other spheres. The women at the head of great houses have been inspired by their personal lives and their respective backgrounds. We never imagined that something that always comes from the kitchen like an Ubtan could become a successful product and become a brand in its own right. From Zivame, Thrillophilia, Babychakra, to Fixderma, the success of these brands has given rise to the trend of home inspirations.

4. First approaches of influencers

Just as female entrepreneurs draw inspiration from their lives and surroundings, they also believe in reaching the right target audience and communicating with them through more relevant voices than directly vouching for celebrity endorsements. Brands have become familiar with Influencer campaigns and communications from launch to sale.

They are not only more relevant, but also more personalized and regional, which not only makes the communication and the product proposition more impactful, but also more credible.

5. Independent expertise

Older styles of freelancing were once limited to certain industries, but in today’s world of digital communication and new office models, almost anyone can become a freelancer in any industry. This not only removed the hassle and burden of managing funds and resources for full-time employees, but also changed the dynamics of last-minute availability. There are several websites where an entrepreneur can log on and hire freelancers based not only on urgency and budget but also on experience. This helps businesses run more efficiently and profitably.

6. Embracing Omni Channel Presence

As mentioned earlier, the pandemic has amplified digitization. It changed the buying pattern of customers. More and more customers now depend on the Internet for purchase and services. The way media and content are consumed has changed. Today, digital content has the ability to make or break a business. So, regardless of business sector, entrepreneurs have embraced and mandated themselves to be phygitally present to ensure sustainable business reach, connection and growth.

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MAT CEO development vendor to be chosen by “end of April” https://ascensionriskmanagement.com/mat-ceo-development-vendor-to-be-chosen-by-end-of-april/ Wed, 16 Nov 2022 11:44:13 +0000 https://ascensionriskmanagement.com/mat-ceo-development-vendor-to-be-chosen-by-end-of-april/ A vendor to create a curriculum for a new multi-academy CEO development program will be chosen by spring – and begin delivering at the start of the next academic year. The Department of Education’s ‘MAT CEO Development Offering’ is designed by an expert advisory group, which includes trust CEOs, industry leaders and trustee chairs. In […]]]>

A vendor to create a curriculum for a new multi-academy CEO development program will be chosen by spring – and begin delivering at the start of the next academic year.

The Department of Education’s ‘MAT CEO Development Offering’ is designed by an expert advisory group, which includes trust CEOs, industry leaders and trustee chairs.

In a notice on the government’s contract search service this week, the DfE said it was looking for a supplier to turn this into a ‘workable delivery programme’ and would hold online events to summarize the requirements later this month -this.

He said sourcing to find a supplier would begin in the new year, with a contract awarded by the end of April 2023.

And he added that the first cohort is expected to begin teaching in September 2023, with a full program schedule already in place.

Developing the academy trusts the leaders of tomorrow

In the Schools White Paper earlier this year, the DfE announced its ambition that by 2030 all schools will be in ‘strong’ MATs or intend to join or form one.

He said he anticipated the growing number of academies would require “strong leadership” and the creation of a “pool of new leaders”.

The DfE launched the advisory group earlier this academic year aimed at defining the knowledge, skills and behaviors needed to serve as CEOs for major MATs.

The group was also tasked with determining the target audience, duration and design of the program, as well as the delivery model required to meet the broader needs of the education sector.

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Hasbara: “Israel’s” propaganda policy | Al Mayadein English https://ascensionriskmanagement.com/hasbara-israels-propaganda-policy-al-mayadein-english/ Sun, 13 Nov 2022 22:18:21 +0000 https://ascensionriskmanagement.com/hasbara-israels-propaganda-policy-al-mayadein-english/ Hasbarists seek to sway public opinion across the world in favor of “Israel” and Zionism, with Israelis and Zionists abroad acting as “spokespersons”. The Hebrew term hasbara literally means “explanation” and is a euphemism in “Israel” for a formal policy of pro-“Israel” evangelism, apology and propaganda. Hasbarists seek to sway public opinion around the world […]]]>

Hasbarists seek to sway public opinion across the world in favor of “Israel” and Zionism, with Israelis and Zionists abroad acting as “spokespersons”.

The Hebrew term hasbara literally means “explanation” and is a euphemism in “Israel” for a formal policy of pro-“Israel” evangelism, apology and propaganda. Hasbarists seek to sway public opinion around the world in favor of “Israel” and Zionism, with Israelis and Zionists abroad acting as “spokespeople”, also known as “schlichim “; Hebrew word meaning “emissary”.

What is hasbara?

The goal of hasbara is to justify, rationalize and support the actions of “Israel” and its ideology of Zionism and to attack those who criticize or resist them. This is achieved through common public relations techniques, such as talking points, scams and misinformation. However, what makes it unique is its particular use of accusations of “anti-Semitism” and allegations of personal “injury” and “sense of insecurity”. The hasbara the policy is no secret and is allocated substantial resources and finances by Israeli and Zionist organizations globally.

Hasbarathe story of

In 1974, a short-lived ministry Hasbara was created, with Shimon Peres (who later became Prime Minister and then President of “Israel”) at the helm. Despite the dissolution of the ministry in 1975, hasbara remained a vital Israeli policy and fell within the purview of various ministries. Yonatan Mendel explained that after 1975, “the importance of hasbara has come to the fore every time Israel has been involved in a major conflict – that of 1982 [invasion of Lebanon]the 1987 intifada, the 2000 intifada.”

In 2009, when a flurry of negative publicity erupted after “Israel” launched an attack on Gaza known as “Operation Cast Lead”, the Ministry was resurrected as the Ministry of Diaspora Affairs . It was preceded by English-speaking, French-speaking and German-speaking officers from hasbara sent to European countries to tell their personal stories of supposedly living in fear of the Palestinians. Israeli tourists in Europe have also been bombarded with information on television and in in-flight magazines about how to sell “Israel” abroad.

Benjamin Netanyahu, then in opposition, even “addressed an audience of 16-year-old Israeli students in a television show called Hasbara and History” in which “45 minutes were spent teaching students how to explain Israel to the world “.

“We must learn the technique of our enemies” [Netanyahu] said. “They reverse the outcome and the outcome; they accuse Israel of occupying the territories, even though those territories were originally occupied as a result of their aggression… We have to convince the world that we are right.”

Global reach of Hasbara

The Zionist entity has a myriad of ways to target audiences outside of occupied Palestine. An age-old approach is to send settlers from Palestine to spread the word as “Schlichim” or “emissaries” in what is mistakenly called the “diaspora”, a term which mistakenly implies that all Jews have a connection with Palestine. This activity is supervised by the Jewish Agency; one of the four “national institutions” that make up the leadership of the Zionist movement. In the United Kingdom, schlichim are distributed. On campus, the schlichim program supported the Zionist Union of Jewish Students “through the Campus Fellows program” and “grants” were awarded so that schlichim could “work with a variety of youth organizations, schools and synagogues.

Various religious groupings also send schlichim abroad on similar missions to act as local rabbis or mentor youth groups. Mizrachi, the religious Zionist movement, announces eight current couples in various locations across the UK. Some come from illegal settlements such as “Gush Etzion” or attended “Ariel” University, which is also in an illegal settlement. Additionally, experiences in the occupation forces litter their profiles with mentions of a “tank commander”, a “paratrooper”, the “Combat Engineer Corps”, or a “Givati ​​Brigade Commander”. “. In 2014, the commander of the “Givati ​​Brigade”, Colonel Ofer Winter, told his men as they prepared to enter Gaza that they were engaged in a war to “annihilate” an “enemy”. who defames God. Schlichim with this background poses a clear danger to Jewish and non-Jewish children in the UK.

Mobilizing Zionist Citizens

Another approach is to try to enlist citizens and community groups in occupied Palestine and beyond. The Citizens’ Information Council “Israel” was established in 2001 by Natan Sharansky, the former Soviet prisoner and government minister. It was a “grassroots network providing a platform for English-speaking Israeli citizens to actively participate in the effort to inform and promote Israel”. Although short-lived, it was one of many similar initiatives like the oldest Ambassadors Club set up in every university “in Israel” by StandWithUs – an advocacy group very close to the Foreign Ministry – to develop “Israel” advocacy. .

Sharansky’s short-lived group was also a member of a larger group, the Coalition of Hasbara Volunteers (CoHaV), established in 2003 by British-born Zionists who became settlers in Palestine. One of them, Stuart Palmer, coordinates “Israel” advocacy around the world in at least fifteen countries. It seeks to generate pro-“Israel” coverage in print and broadcast media, public presentations and research. It is strongest in “Israel”, the United Kingdom and the United States. In the United Kingdom, among the twenty-four groups are several “friends of Israel” groups, the main pressure groups BICOM – British “Israel” Communications and Research and its branch We Believe in “Israel”, led by Luke Akehurst, a current member of the governing body of the British Labor Party. Also listed are UK lawyers StandWithUs and UK lawyers for “Israel”, both of which are closely linked to the Foreign Office. In case anyone thinks these groups are in any way independent of the regime, the Israeli Embassy is also listed as a member.

The fifteen groups active on university campuses that are members of CoHaV include the World Union of Jewish Students (WUJS), of which the Union of Jewish Students in the United Kingdom and Ireland (UJS) is a member.

“Wounded like a Jew” – weaponizing anti-Semitism

In 2002, WUJS produced a hasbara manual, subtitled “Promoting Israel on Campuses,” which was sponsored by the Jewish Agency for “Israel,” one of the “Israel” institutions. The manual aimed to arm pro-“Israel” Jewish students with tools to influence public, political and academic opinion on “Israel” and Zionism.

Among other things, students were advised to “write an article for a university journal” and were told that when it is not possible to make the charge of anti-Semitism, “it is often worthwhile to express his personal outrage, saying that we were “hurt, as a Jew, by the controversial act.”

Online trolling

The Ministry of Strategic Affairs was given the lead role in undermining BDS in 2015. It created a platform called 4IL and an associated smartphone app, Act.IL. This astroturf project provides hasbara activists with links to champion “Israel” online, amplifying comments of support. It also calls on app users to target anti-Zionist content. In March 2021, Act.IL attacked me, calling on “Israel” defenders abroad to target a message of support on AlJazeera Twitter account. In 2017, the ministry established a corporation, now called Concert, which has donated over US$1 million to support hasbara scholarships in the United States.

During his second term as “Israeli” prime minister, Netanyahu used his office in 2013 to create “secret units” at Israeli universities to “post on social media such as Facebook and Twitter on behalf of Israel. ” but who “[do] do not identify themselves as official representatives of the government.” The head of each unit reportedly “received[s] a full scholarship from the Prime Minister’s Office.”

Both the Ministry of Foreign Affairs and the Ministry of Strategic Affairs are investing significantly in “digital diplomacy”. The Israeli Embassy in London “annually invites representatives” of Zionist groups “for a day of advocacy training”. Among the speakers in November 2016 was David Collier, a blogger who later became part of the GnasherJew troll account on Twitter. Collier and others recruited into the regime’s network also assisted the Digitell 18 and Digitell19 events organized by the Ministry of Strategic Affairs.

Here, dozens of activists have been recruited into a global network. Using a common Zionist trope, they even leaned into it when celebrating their role as “undercover Hasbara trolls” at the 2019 event. Collier’s close colleague Simon Cobbs of “Sussex Friends of Israel” tweeted with the banner produced by the MSA, calling for money to sendwith no indication that he had ever been.

Digitell network alumni are popping up all over the place, including the founding of a US-based movement against anti-Semitism and a celebrity troll farm called the “Tel Aviv” Institute that works closely with him. The Movement was co-founded by former Israeli spy and MSA director general Sima Vaknin-Gil who claims 650 members in his network of supporters. At the Institute are Hen Mazzig and Emily Schrader, both alumni of the Digitell network.

Anyone who has expressed support for Palestine on social media or who has criticized “Israel” or Zionist ideology has likely encountered pro “Israel” troll accounts. These accounts merge to engage in “stacks” in which multiple accounts attack a single user; mass reporting of pro-Palestine accounts in hopes of having them suspended; and making false claims of “anti-Semitism”.

There is no point in engaging with Zionist trolls. They are not interested in rational or good faith debates. They are only motivated to destroy any resistance to Zionist crimes. After all, supporting a racist colonial entity, engaged in ethnic cleansing, apartheid practices and routine barbarism requires the suspension of rational, logical and ethical beliefs.

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CannExpo Announces Ten Access Grants Sponsored by the Ontario Cannabis Store for Expo 2023 https://ascensionriskmanagement.com/cannexpo-announces-ten-access-grants-sponsored-by-the-ontario-cannabis-store-for-expo-2023/ Thu, 10 Nov 2022 11:30:00 +0000 https://ascensionriskmanagement.com/cannexpo-announces-ten-access-grants-sponsored-by-the-ontario-cannabis-store-for-expo-2023/ Access grants encourage attendance and participation from Black, Indigenous, and members of Retailers of Color and Licensed Producers TORONTO, ON, Nov. 10, 2022 (GLOBE NEWSWIRE) — CannExpo, Canada’s largest cannabis consumer show, is thrilled to announce the launch of 10 Access Grants, sponsored by the Ontario Cannabis Store (OCS ). These grants are intended to […]]]>

Access grants encourage attendance and participation from Black, Indigenous, and members of Retailers of Color and Licensed Producers

TORONTO, ON, Nov. 10, 2022 (GLOBE NEWSWIRE) — CannExpo, Canada’s largest cannabis consumer show, is thrilled to announce the launch of 10 Access Grants, sponsored by the Ontario Cannabis Store (OCS ). These grants are intended to increase the attendance and participation of Black, Indigenous, and Retailers of Color and Licensed Producers at CannExpo by providing successful applicants with free in-kind registration and a 10×10 booth. The selection will take place using a random selection process, so all eligible applicants will have an equal chance of being selected. Eligibility criteria and application form are available here. The deadline to apply is November 20, 2022 at 11:59 p.m.

“OCS is delighted to participate in CannExpo 2023 as a sponsor of 10 Access Grants. To enable a vibrant market, we must actively increase the participation of Black, Indigenous and Color Retailers and Licensed Producers so that the industry truly reflects the diversity of our province,” said David Lobo, President and Chief leadership of the SCO.

CannExpo invites applications from authorized Ontario retailers and federally authorized SQs that are at least 51% owned and operated by a person who identifies as Black, Indigenous or a person of color, and who may otherwise not be able to participate due to cost or other barriers.

“Cannabis has been legal in Canada for four years now and there is still so much stigma associated with its use,” said Kathryn Reilly, CEO of CannExpo. “Through education, expos and networking events, we aim to normalize cannabis through a high-end, fun show for consumers, budtenders and retailers.”

Information on how to apply is available on the CannExpo website: https://cannexpo.ca/ocs-access-grants/

The Ontario Cannabis Store will also be there to promote evidence-based education and their new evidence-based education center for Ontarians, Cannabis Made Clear. Cannabis Made Clear provides unbiased, non-judgmental education on a range of key cannabis topics, including responsible use, health effects, the value of buying legal cannabis, and how to have those conversations. important with young people. Attendees will be encouraged to learn more during the event.

It can be difficult to assess who is most in need or most deserving of an in-kind grant, and CannExpo wants to ensure that all applicants have an equal chance of being selected, regardless of CannExpo’s or their partners with various suppliers. They believe this random selection process is the best approach for applicants and can help begin to address the need for more diverse representation at cannabis-related events.

CANNEXPO:

CannExpo welcomes consumers, industry professionals, retail store owners, budtenders and newcomers to the cannabis space. Attendees will have the opportunity to learn about exciting new products, services and technologies. Showcase your products, services, innovations and industry knowledge to your target audience. CannExpo Toronto will offer three full days of direct access to consumers and the retail market. At CannExpo you can interact with existing and new customers, get immediate feedback, make sales, build brand awareness, drive traffic to your business or retail store, introduce new products and/or services to a engaged audience and gain online promotion on CannExpo.ca and social media.

ONTARIO CANNABIS STORE (OCS):

The Ontario Cannabis Store is a Crown agency owned exclusively by the Province of Ontario and under the Ministry of Finance. The OCS provides safe and responsible access to legal recreational cannabis for adults 19 and older. They are Ontario’s sole wholesaler for nearly 1,600 licensed cannabis stores. OCS also operates OCS.ca, the province’s online cannabis retailer that delivers to consumers across Ontario. OCS ensures that customers receive legal and clearly labeled cannabis products by working closely with Licensed Producers authorized by Health Canada. As a champion of a socially responsible industry, OCS offers consumers and the public the opportunity to learn more about cannabis and responsible use through its expert-led educational portal Cannabis Made Clear. For more information, please visit Cannabis Made Clear.

CONTACT: Fallon Streef CannExpo 1-877-681-5541 fstreef@marigoldpr.com
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Hospitality Rising: How an elite team is working to save the industry https://ascensionriskmanagement.com/hospitality-rising-how-an-elite-team-is-working-to-save-the-industry/ Thu, 03 Nov 2022 15:43:09 +0000 https://ascensionriskmanagement.com/hospitality-rising-how-an-elite-team-is-working-to-save-the-industry/ The “Rise Fast, Work Young” campaign is a response to the hospitality sector which is experiencing a chronic shortage of labor and skills. The brightest and best in the advertising industry have come together to create the UK’s biggest advertising recruitment campaign and save the country’s hotels, pubs, bars and restaurants. Together with Hospitality Rising, […]]]>

The “Rise Fast, Work Young” campaign is a response to the hospitality sector which is experiencing a chronic shortage of labor and skills. The brightest and best in the advertising industry have come together to create the UK’s biggest advertising recruitment campaign and save the country’s hotels, pubs, bars and restaurants. Together with Hospitality Rising, the crack team, assembled by Julian Douglas as part of his IPA Presidential 10X THINK program, with the ambition of doubling the number of people considering employment in the sector. Paulo Areas, CCO at Forever Beta, the campaign’s lead creative agency, takes us behind the work.

Q> Why was this particular issue such an exciting project for Forever Beta?

Paulo > The hospitality sector is experiencing a chronic shortage of labor and skills with more than 400,000 vacancies in hospitality and only one in five UK workers (21%) believe it is an industry attractive to work. It was clear that we would need more than a recruitment campaign, but somehow to change the face of hospitality in the UK. To do this, the IPA brought together some of the best creative minds and agencies in the country to tackle the problem, and of those agencies, Forever beta was tasked with providing the creative work that would drive this change. Passionate about solving problems like we are, this one was especially exciting because the core of our independent mindset is understanding the constant change in culture and being able to stay relevant by influencing or impacting the behavior of society. What we did was create not just a campaign, but a tone of voice, visual language and attitude that aims to reshape the hospitality industry and connect with young audiences, making them proud to be part of something. something as exciting as this sector. .

Q> Where does the inspiration for creation come from?

Paulo> Hospitality is an exciting and unpredictable career. It offers flexibility, freedom and rapid career progression, but most importantly, it’s not boring like sitting at a desk from 9am to 5pm, and according to research and strategy work we’ve done with VCCP and Ogilvy UK, it was the most attractive argument for enrolling young people. The first creative task was therefore to find a line that would embody this spirit. ‘Get up quickly. Work young. was born from the energy and attitude of the iconic phrase “Live fast die young”, but brought to life with a more constructive and relevant meaning, and is the cornerstone of the entire campaign, dictating the tone of voice. Finding the visual language was as important as finding the line, as we clearly understood from the start that this should not look like a typical recruiting campaign, but rather covers and posters that would be embraced by the young community. The faceless characters that deliver the message are a subliminal invitation to change the face of the industry, and the colors, type, lines and everything that followed were well thought out to deliver a code that would transcend a media plan of campaign and would become part of how the hospitality industry presents itself.

Q> What were the challenges you faced?

Paulo> The campaign relied heavily on the involvement of investors and partners and aimed at such a young audience, it was not always easy to convince business owners that this was the right approach. Mark McCulloch, Founder of Hospitality Rising, has been instrumental in selling what we were trying to achieve to all investors and getting them on board, and now, just weeks after the concept’s soft launch, we’re bringing together even more of partners who have begun to realize the impact that this new language can bring to young people and to the sector.

Q> What was it like working collectively with other agencies on this project?

Paulo> Fluid and constructive. With Julian Douglas, President of the IPA as conductor, we were able to work together, each adding their grain of sand towards a common goal. I also think it happened because the whole process transcended the corporate level and involved individuals with their own personal passions and beliefs. All willing to make a selfless contribution to solving a national problem. Some of these people became my personal friends as the campaign evolved, and that made all the difference.

Q> How do you think this campaign will change things for the hotel industry?

Paulo> At the beginning of the whole process, I remember someone saying that the ultimate victory would be for the people who work in the hospitality industry to proudly brag about it. When you look at the tone of voice we bring to the table (never said better) it’s all about praising the attitude and excitement of a colorful life where you engage with different people every day and live life like a job. No other industry can talk like that. We seek to establish a code that will set hospitality apart from other sectors and make it exciting, exciting and fresh, not just in this campaign but in everything the sector does from now on.

Q> Is there any behind the scenes information you can tell us?

Paulo> Most of the people involved in the campaign were actually from the target audience we were trying to reach. From the voice behind the hospitality track to the animators and motion graphics, everyone had experience with hospitality and could relate to the tone we were looking for, bringing their own unique vision to the campaign. The process included people not only from the UK, but also from Vietnam (Mono Station), Brazil (Ritmika audio arts) and more. It was truly a huge effort of people embracing the same cause, and that’s what we’re most proud of.

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Insta Reels, the new advertising territory for brands? https://ascensionriskmanagement.com/insta-reels-the-new-advertising-territory-for-brands/ Tue, 01 Nov 2022 03:41:55 +0000 https://ascensionriskmanagement.com/insta-reels-the-new-advertising-territory-for-brands/ Reels are undoubtedly one of Instagram’s most loved features. While they were an instant hit with users, brands are also taking note of the advertising opportunity that Reels provide. From Cadbury to Coca-Cola, many big brands are investing on a larger scale in Insta Reels. Recently, Britannia Nutri Choice Protein unveiled a campaign on the […]]]>

Reels are undoubtedly one of Instagram’s most loved features. While they were an instant hit with users, brands are also taking note of the advertising opportunity that Reels provide. From Cadbury to Coca-Cola, many big brands are investing on a larger scale in Insta Reels. Recently, Britannia Nutri Choice Protein unveiled a campaign on the platform with Danish designer Sait. The launch of the campaign on Reels is seen as an exception as brands always prefer TV ads over a digital campaign.

What makes advertising on Reels attractive for brands is that India is the largest global market for Instagram with around 230 million users. According to a Hootsuite Digital 2022 report, Instagram’s advertising reach jumped 21% (over 257 million users) in the past year. Ads on Instagram reach nearly 1.5 billion users each month, with over 1 billion users reached through Instagram Stories alone.

Speaking about the new trend of advertising on Reels, Shradha Agarwal, co-founder and CEO of Grapes Digital, said, “Today’s audience consumes a lot of Reels, so brands are also focusing on supporting because it helps to attract attention.. Considering the busy life that people live these days, they prefer content that does not require a lot of research and determination of what to watch. they also want fresh and engaging content.Reels are responding to these changing consumer behaviors that are making space for brands in consumers’ working lives with short videos.Marketers are going behind Reels, except for posts static and video, due to the vast level of engagement.

Short video is an extremely important content format for marketers, as shown by a Wyzowl survey in which 73% of respondents said they preferred to learn about new products or services through short videos.

While adapting to the latest trends, the advertising industry offers many opportunities for brands to capitalize on. Similarly, brands, in trying to reach their audience, use a wide range of options available to them whether in the form of a 360 degree approach, TVC, digital or a “phygital” medium. They use a mix of different mediums depending on budget, purpose and target audience. The priority is to establish engagement with the audience with the right kind of content. In recent years, brands are broadening their approach and also opting for regional and short videos to better connect with audiences.

“Reels are a great way to show off the fun, creative, and quirky side of your brand. So even if the purpose of your Reels is to drive traffic, views, or clicks, make sure they’re still fun. Besides Reels, advertisers can leverage other advertising trends such as influencer marketing, omnichannel marketing, and AI applications like machine learning and deep learning to reach their audiences like never before explains. Mitesh kothari, co-founder and CCO, White Rivers Media.

What adds to the popularity of Reels is the fact that it is easy for brands to use. “Ideally, Reels won’t need the kind of production that a TVC would. Thus, the investment and budget parameters change. Ideally, the 30-60 rule applies here too. Almost 30% on production and 60% on promotion,” says Umang Puri, Creative Director – North, FoxyMoron (Zoo Media).

However, although advertising on Reels is rapidly gaining popularity, it is certainly not seen as an alternative to more popular media like television, as Kumar Awanish, Chief Growth Officer, Cheil India shares. “YouTube reels, shorts and other digital platforms can be complementary to TVC, but they can never replace TVC.”

Read more news on (Internet Advertising India, Internet Advertising, Advertising India, Digital Advertising India, Media Advertising India)

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Developing game-based technology to detect and intervene against stress and anxiety https://ascensionriskmanagement.com/developing-game-based-technology-to-detect-and-intervene-against-stress-and-anxiety/ Fri, 28 Oct 2022 15:22:19 +0000 https://ascensionriskmanagement.com/developing-game-based-technology-to-detect-and-intervene-against-stress-and-anxiety/ Tech startup LifeSpan will use part of a Phase I STTR grant to conduct research at the Purdue University School of Industrial Engineering WEST LAFAYETTE, Ind. – A tech startup that uses game-based interventions to help users identify stress and anxiety-related events in real time and receive personalized intervention has received a federal grant to […]]]>

Tech startup LifeSpan will use part of a Phase I STTR grant to conduct research at the Purdue University School of Industrial Engineering

WEST LAFAYETTE, Ind. – A tech startup that uses game-based interventions to help users identify stress and anxiety-related events in real time and receive personalized intervention has received a federal grant to partially develop its technology through to research at Purdue University College of Engineering.

LifeSpan CEO Jeffrey A. Cary said the company received a $255,409 Small Business Technology Transfer (STTR) Phase I grant from the National Science Foundation. It will fund research led by Wenzhuo Wu, Ravi Associate Professor and Eleanor Talwar Rising Star in Industrial Engineering at the School of Industrial Engineering. Further research will be conducted at George Mason University and the Virginia Serious Game Institute.

“The product will prove or disprove the hypothesis that an interactive game-based mental health intervention that uses self-directed biofeedback training will be an effective mental health and addictions intervention,” Cary said. “We will also prove the efficacy and adoptability of the wearable device based on Wu’s Heart Rate Variability, or HRV.”

Wu said LifeSpan’s intervention technology enhances traditional methods of identifying those in need of mental health services and delivering those services.

“Current methods of identifying and diagnosing mental disorders are often based on unreliable retrospective self-reporting that depends on high levels of client motivation and insight. Some apps assess stress and sleep issues subjectively, without relying on physiological measures,” Wu said.

In addition, current modes of mental health assessment and treatment delivery in the clinic or laboratory are very limited in scope and serve only a fraction of those in need. EElectrocardiography and photoplethysmography, also known as ECG and PPG, are constrained by cost and power consumption.

Wu said like a video game Technology has recently been developed to increase users’ interest and engagement in biofeedback and to facilitate the learning of deep breathing, relaxation and emotional self-regulation techniques. Although there is not yet enough empirical evidence demonstrating the effectiveness of these new programs, he said it stands to reason that such technology can be helpful, in part because children and adolescents are often avid users of video games.

“In the United States, school-aged children spend an average of seven hours a week playing video games; high school and middle school students average about nine,” Wu said. to teenagers.

“Video game technology has already been used successfully to help the treatment of several childhood diseases such as asthma, cancer, diabetes and even post-traumatic stress disorder.

LifeSpan’s technology will also use Wu’s wearable triboelectric device, which harvests operational power from human movement. The device can detect the slightest skin movement caused by human pulse. It captures cardiovascular information encoded in pulse signals for high fidelity monitoring.

“Using a combination of actively and passively collected in-situ data, our technology platform will empower end users to understand the connections between emotions, stressors, and social interaction, and enable them to make positive improvements. to mental and physical health,” Wu said.

LifeSpan’s initial target audience is college students, with an emphasis on transitioning students – high school to junior college, undergraduate to graduate, and graduate to main workforce – and those in marginalized and underserved communities. Cary said the company’s technology benefits many groups, including students and their parents.

“Students benefit from having an available resource that is not subject to long wait times at their school’s Counseling and Psychological Services (CAPS) centers,” Cary said. “Parents benefit by seeing their children graduate; 60% of students with mental health issues end up dropping out of school, according to survey results from the National Alliance on Mental Health.

“Society benefits by developing a future workforce with a higher level of emotional intelligence and emotional self-regulation. CAPS centers benefit from an additional resource that is evidence-based and always available. Systems of Care benefits from reduced mental health-related emergency department visits and provider healthcare costs.

Cary said the Phase I research results will be end-to-end proof of concept, three papers published in peer-reviewed journals, and a presentation at a major conference in May 2023.

“These results will allow LifeSpan to attract venture capital and strategic industry partnerships, and we will seek Phase II and Phase III funding for Wu’s research,” he said.

Cary said that before the Phase I grant timeline ends, LifeSpan needs to secure outside seed funding to move forward with Phase II activities and pilot projects with some potential customers.

“In addition, we will engage with the U.S. Food and Drug Administration to begin the process of classifying our commercial platform as a Prescriptive Digital Therapeutics, or PDT,” he said.

LifeSpan has entered into an option agreement with the Purdue Research Foundation’s Technology Commercialization Office to commercialize Wu’s intellectual property.

Wu received support from the American Chemical Society Petroleum Research Fund, the National Science Foundation, and Purdue’s College of Engineering and School of Industrial Engineering to conduct his research. The research was published in the June 2020 edition of the peer-reviewed journal Advanced Materials.

About lifespan

LifeSpan is a leading digital therapy (DTx) company, pioneering the development of cognitive treatments through breakthrough technologies such as virtual reality-based serious games and self-directed biofeedback training. Our approach of leveraging technologies designed to directly target the autonomic nervous system establishes a new category of medicine – medicine validated by clinical trials as a drug or medical device, but experienced as entertainment. We focus on mental health issues that affect underserved and marginalized communities, such as students and Indigenous populations.

About Purdue University

Purdue University is a leading public research institution that develops practical solutions to today’s toughest challenges. Ranked in each of the past five years as one of the 10 most innovative universities in the United States by US News & World Report, Purdue delivers groundbreaking research and breakthrough discoveries. Committed to hands-on, online, real-world learning, Purdue provides transformative education for all. Committed to affordability and accessibility, Purdue has frozen tuition and most fees at 2012-13 levels, allowing more students than ever to graduate debt-free. Learn how Purdue never stops in the persistent pursuit of the next giant leap at https://stories.purdue.edu.

About the Purdue Research Foundation Office of Technology Commercialization

The Purdue Research Foundation’s Office of Technology Commercialization operates one of the most comprehensive technology transfer programs among leading research universities in the United States. The services provided by this office support Purdue University’s economic development initiatives and benefit the university’s academic activities through Purdue’s marketing, licensing and protection. intellectual property. In fiscal year 2021, the bureau reported 159 agreements finalized with 236 technologies signed, 394 disclosures received, and 187 U.S. patents granted. The office is managed by the Purdue Research Foundation, which received the 2019 Innovation and Economic Prosperity Universities Award for Place from the Association of Public and Land-grant Universities. In 2020, IPWatchdog Institute ranked Purdue third nationally for startup creation and in the top 20 for patents. The Purdue Research Foundation is a private, nonprofit foundation established to advance the mission of Purdue University. Contact otcip@prf.org for more information.

Writer/media contact: Steve Martin, sgmartin@prf.org

Sources: Jeffrey A. Cary, jcary@lifespandh1.com

Wenzhuo Wu, wu966@purdue.edu

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The door to e-commerce opens for the “creator economy” https://ascensionriskmanagement.com/the-door-to-e-commerce-opens-for-the-creator-economy/ Mon, 24 Oct 2022 23:52:35 +0000 https://ascensionriskmanagement.com/the-door-to-e-commerce-opens-for-the-creator-economy/ For as much as social media has opened the door to opportunities for people of all descriptions when it comes to building followers for content and creation, effectively triggering what is now known as the “creator economy.” , it is still believed that only four percent of the more than 50 million creators in the […]]]>

For as much as social media has opened the door to opportunities for people of all descriptions when it comes to building followers for content and creation, effectively triggering what is now known as the “creator economy.” , it is still believed that only four percent of the more than 50 million creators in the world are full-time creators who effectively monetize their content.

The data on this “creator economy” is cruelbut perhaps not surprisingly, as barriers to entry into the world of e-commerce and monetization still exist in the form of bullying factors causing creators considering monetizing their content to reject the idea.

Historically, these bullying factors have mostly taken the form of either the monetization processes themselves seeming too complex to be easily accessed, or a lack of resources and support deterring creators from taking advantage of their role in the business. “economy of creators”.

More recently, turmoil in the global economy has emerged as a discouraging factor for new entrants into the e-commerce world from ambitious creatives. But according to Shaun Broughton, general manager for APAC with e-commerce platform Shopify, that shouldn’t necessarily deter creatives or anyone else from considering making the leap into the world of e-commerce.

“Some of the most successful businesses have started during an economic downturn, and we are confident that talented entrepreneurs will find new niches and business opportunities in any environment,” Broughton told Power Retail, “That being said, we understand today’s concerns about inflation, consumer spending, cash flow and ongoing supply chain issues that can prevent merchants from investing in their business.”

The answer to this, and the initial issues faced by discouraged creatives from monetizing their efforts, is something Shopify has been particularly keen to address.

In particular, the new e-commerce platform announcement ‘Startup plan‘ sees the perceived barriers to entry into e-commerce deconstructed, eliminating concerns about both price and complexity in the form of a US$5 monthly plan allowing creatives and other e-commerce aspirants to access their own “no-code” digital storefront.

“With the launch of Starter Plan, creators and entrepreneurs won’t need to make a huge capital investment in their infrastructure, so they’re able to grow their business in a way that works for them,” says Broughton, “We empower creators to take ownership of their customer relationships, so they can increase lifetime value and build high-impact communities, giving them greater control over their own economic independence.

“This offer provides an affordable alternative for as little as $5 per month, helping to facilitate no fear when starting a new store or a new brand.

The recently announced plan is designed to specifically tackle the barriers to entry once posed to aspirants of all kinds planning to enter the world of e-commerce, simplifying logistics and easing price burdens to better enable aspirants to focus on their brand.

“With the launch of this plan, we are lowering the barrier to entry and empowering creators of all kinds to apply their creativity and passion to their business ambitions, so they can build brands, businesses and heirlooms,” says Broughton, “It offers a lite version of Shopify with a ready-to-use theme that merchants only need to add images, details, and product descriptions to. [in order] to populate their minimalist online store.

“Creators have continually used the power of social media to build an engaged audience, and with the wide variety of tools and platforms now available, they can create new ways to monetize that audience. class in the hands of all creators, with tools that meet their unique needs, we are leveling the playing field to drive the next stage of growth for this next generation of entrepreneurs.

The entry of this new generation of entrepreneurs into the world of e-commerce also has the potential to offer valuable lessons for existing e-commerce retailers, as the rise of the “creator economy” forces businesses of all kinds to understand the increased importance of their “brand” in the modern societal climate increasingly fueled by social media interaction.

“Successful designers almost all have an innate ability to understand the aesthetic their audience wants from their brand, but when it comes to commerce, there’s so much more to consider. In recent years, retailers online have found creative new ways to engage with their audiences, especially with the booming creator economy,” says Broughton, “A quality retail brand seeks to meet consumers where they find themselves – whether online, offline or on social media, allowing them to connect with your brand through multiple touchpoints. An engaging digital storefront that appeals to your target audience has always been important.”

“Online, that means creating a beautiful and seamless customer experience that’s applied consistently across all touchpoints, making it easier to convert ‘storefront’ shoppers into customers.”

Essentially, argues Broughton, the formula that creators use on social media to attract their audience is the same one that can offer them success in building consumer appeal in an e-commerce context. The converse is what retailers can learn from creators about how best to apply that same formula.

“By creating a strong and trusted brand, consumers in turn become less price sensitive when making buying decisions,” Broughton concludes, “providing businesses with the best chance of maintaining long-term margins.”

All in all, lowering the barrier of entry into the world of e-commerce for new aspirants is likely to prove mutually beneficial for both those aspirants and those already in the same space. Each has the opportunity to learn from the other, with all ultimately benefiting from growing and maintaining the “brand”.

The e-commerce landscape is changing. With a Retail Feed Enabled As a member, you have access to current e-commerce revenue and forecasts, traffic levels, average conversion rate, payment preferences and more!

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HCP Social Media Advertising Blog Series: AR vs. VR https://ascensionriskmanagement.com/hcp-social-media-advertising-blog-series-ar-vs-vr/ Fri, 21 Oct 2022 22:33:04 +0000 https://ascensionriskmanagement.com/hcp-social-media-advertising-blog-series-ar-vs-vr/ As we head into the holiday season, advertisers are looking for new ways to present themselves to consumers on social media. We’ve all seen and used the normal ad formats (one image, multi-image carousel, video, etc.) on at least the three major platforms (Meta, Twitter, and LinkedIn). (And if you are not on these platforms, […]]]>

As we head into the holiday season, advertisers are looking for new ways to present themselves to consumers on social media. We’ve all seen and used the normal ad formats (one image, multi-image carousel, video, etc.) on at least the three major platforms (Meta, Twitter, and LinkedIn). (And if you are not on these platforms, you miss reaching your target audience..) However, today’s blog post will dive into a new emerging form of advertising: augmented reality (AR) versus virtual reality (VR).

Augmented reality, by definition, is 25% virtual, requires no head-mounted device, and is in context with the real world. A recent campaign by Michael Kors provides a great example of AR marketing in practice. They designed an ad that allows users to try on their sunglasses as well as try out different lens colors before making a purchase.

On the other hand, virtual reality, by definition, is 75% virtual, requires some sort of head device, and is a completely fictional world. Meta, for example, uses its “Meta Quest” product (a VR headset) to bring Halloween to life. They’re teaming up with director Eli Roth to transport users through a 180-degree VR experience of a horror house where people are seemingly transformed into dolls. Meta also has a new four-episode “Scream Park” miniseries in VR starring Grace Van Dien of “Stranger Things.”

As you can see, there are some exciting new things to experiment with and use in social media marketing. But you might still be wondering what platforms can I use AR and VR on? Glad you asked!

Currently, the following platforms offer or have offered AR solutions: Snapchat, Facebook (Meta), Instagram, Pinterest and TikTok. The most common way for brands to use augmented reality on social media is to create a filter. A filter, for our new social media marketing users, is a photo effect that can be used when taking a photo or applied to images before the user posts them. Sometimes a filter can be as simple as putting a logo in the corner with a border, or they can be event specific, like putting the user’s faces on the bodies of teams playing in the super bowl.

The carousel, banner, or normal video ad is great for getting users to click through to a site or building brand awareness. However, what an AR ad can do for the marketing plan is boost customer engagement, improve brand perception, and help your video or brand go viral. I know this is new for most brands or healthcare users, but it’s a place where we can be creative and think outside the box from normal banner or video advertising.

Moving to virtual reality, one of the biggest players in the space is Roblox. Roblox is an application that allows users to play a wide variety of games, create games and chat with other users online. It combines gaming, social media, and social commerce all in one. Brands such as Nike and Gucci have created cities, or “lands”, that allow users to interact with each other online and play games or create avatars that carry Nike and Gucci products. .

Wendy’s Restaurant has tapped into Meta’s Horizon World platform to create a restaurant metaverse where users can walk behind the counter and interact with each other on tantalizing adventures. Some differences that make virtual reality more impactful than augmented reality are that you have the user’s full attention when they are in the virtual world and interacting with their brand; VR is not just telling stories, but living stories. Virtual reality brings your brand story to life in front of the user’s eyes and allows them to experience the brand even before purchasing a product.

As we can, both spaces provide major benefits to a brand, especially within the social media channel. To quickly recap, AR doesn’t require a headset and is in the real world and can be used on a variety of apps in terms of filters. Virtual reality requires users to have a headset and takes place in an invented world and there are a few select apps and platforms that provide the experience. Either way, augmented reality and virtual reality are both becoming staples of social media marketing and it would be exhilarating to see what pharma brands can do with them.

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Services and resources for seniors focus on Rhinebeck event – Daily Freeman https://ascensionriskmanagement.com/services-and-resources-for-seniors-focus-on-rhinebeck-event-daily-freeman/ Wed, 19 Oct 2022 15:39:50 +0000 https://ascensionriskmanagement.com/services-and-resources-for-seniors-focus-on-rhinebeck-event-daily-freeman/ RHINEBECK, NY – “Prospering in Rhinebeck: A Showcase of Services and Resources for Seniors” will take place Saturday, October 22 from 9:30 a.m. to 12:30 p.m. at Rhinebeck High School, 45 North Park Road. About 40 organizations are expected to participate, ranging from health care and home care organizations to cultural/educational resources, transportation services, advocacy […]]]>

RHINEBECK, NY – “Prospering in Rhinebeck: A Showcase of Services and Resources for Seniors” will take place Saturday, October 22 from 9:30 a.m. to 12:30 p.m. at Rhinebeck High School, 45 North Park Road.

About 40 organizations are expected to participate, ranging from health care and home care organizations to cultural/educational resources, transportation services, advocacy groups and a range of civic organizations with programs to benefit seniors. Rhinebeck High students from the Interact Club will be on hand to greet attendees and help them navigate the school spaces.

“Our target audience is Rhinebeck and our neighboring communities, and we hope to attract a wide range of interested people – not just older people, but their families, carers and other people who will at some point really need to know how and where to reach out,” Nina
Lynch, president of Rhinebeck at Home and a member of the organizing team, said in a press release. “We’re trying to help build a resourceful, age-friendly community.”

The guest speaker will be Peter Grant Jordan, President of Dutchess Community College. He will speak in the auditorium about how the college is preparing to strengthen learning opportunities across generations – from a junior college (K-8), dual-credit high school programs, diplomas associate and certificate offerings, adult workforce education, corporate training solutions and senior education.

The Alzheimer’s Association will encourage participants to “How to Think About Alzheimer’s Disease”. Hudson Valley Hospice will explain how its programs and services have grown. The Dutchess County Office for Aging will offer its Matter of Balance program, as well as taichi and exercise, as well as
Medicare information services and caregiver support information.

Information tables will fill the school hall and gymnasium. Printed programs for participants with the names of all participating organizations will be available. In addition to Rhinebeck Home, the organizing team includes Archcare in Ferncliff, Rhinebeck Central School District and the Rotary Club of Rhinebeck.

For more information, call Rhinebeck at home at (845) 379-1114 or email office@rhinebeckathome.org.

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