Target audience – Ascension Risk Management http://www.ascensionriskmanagement.com/ Sun, 19 Sep 2021 10:48:26 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://www.ascensionriskmanagement.com/wp-content/uploads/2021/08/cropped-icon-32x32.png Target audience – Ascension Risk Management http://www.ascensionriskmanagement.com/ 32 32 Dubai Chamber continues to strengthen economic ties between UAE and Africa http://www.ascensionriskmanagement.com/dubai-chamber-continues-to-strengthen-economic-ties-between-uae-and-africa/ Sun, 19 Sep 2021 07:01:05 +0000 http://www.ascensionriskmanagement.com/dubai-chamber-continues-to-strengthen-economic-ties-between-uae-and-africa/ The United Arab Emirates have launched their 6th edition of the Global Business Forum Africa (GBF Africa) which aims to develop and strengthen multifaceted activities with Africa. With its first-class Emirates airline, the airline network will facilitate participation in the forum for African executives and business leaders. Under the patronage of His Highness Sheikh Mohammed […]]]>

The United Arab Emirates have launched their 6th edition of the Global Business Forum Africa (GBF Africa) which aims to develop and strengthen multifaceted activities with Africa. With its first-class Emirates airline, the airline network will facilitate participation in the forum for African executives and business leaders.

Under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, GBF Africa brings together the trade and investment community to explore bilateral trade opportunities between Dubai and Sub-Saharan Africa.

Now in its 6th edition, the Global Business Forum Africa facilitates international income flows by engaging key decision makers on the global investment scene. Influential stakeholders engage in a constructive dialogue at the highest level, focusing on key economic developments and emerging investment opportunities across the continent.

This forum, among other key objectives, aims to build bridges between UAE and African business communities and explore untapped trade and investment potential. It represents an unprecedented opportunity for businesses of all sizes, international organizations and government entities around the world, to come together to foster a more diverse and resilient global economy, inspire a vibrant business environment and drive sustainable growth.

Besides Africa, the ASEAN World Business Forum was established as a platform for insightful dialogue between the government and business leaders of the UAE and ASEAN by identifying opportunities for growth. mutual. The Regional Comprehensive Economic Partnership is poised to reshape global connectivity and add US $ 186 billion to global GDP by 2030.

It was also launched in 2016, the Global Business Forum Latin America, which seeks to pave the way for lasting partnerships between the business communities of the GCC, Latin America and the Caribbean (LAC). The forum explores existing business synergies and bilateral business opportunities, while strengthening Dubai’s position as a gateway for Latin American businesses.

As expected, heads of state, more than 30 ministers, senior government officials and prominent influential business leaders from Africa have confirmed their participation in the sixth edition of the Global Business Forum Africa (GBF Africa), which has held on October 13. 14, 2021 at Expo 2020 Dubai.

The Dubai Chamber is organizing GBF Africa 2021 in partnership with Expo 2020 Dubai under the theme “Transformation Through Trade” and the event will be held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai.

The organizers listed high-level participants, including HE Filipe Nyusi, President of Mozambique; HE Félix Tshisekedi, President of Congo; HE Dr CGDN Chiwenga, Vice-President of Zimbabwe; the Chief Minister of Jersey; the Secretary General of COMESA; over 30 African ministers and senior officials, including ministers from Ghana, Angola, Ethiopia, Uganda, Zimbabwe and Liberia, Kenya, Botswana, Côte d’Ivoire, Mauritius, Mozambique, Namibia, Niger, Senegal, Seychelles, Congo and the Kingdom of Lesotho, as well as government officials from Rwanda and Kenya.

HE Reem Al Hashimy, UAE Minister of State for International Cooperation and Managing Director of Expo 2020 Dubai, said, “Countries around the world participating in Expo 2020 are eager to expand and develop. ” deepen their ties with Africa, and GBF Africa a crucial forum where the continent can share its plans and achievements, seek investments and solutions to its challenges and forge new relationships across the world.

HE Hamad Buamim, President and CEO of the Dubai Chamber, said: “GBF Africa’s success in attracting influential African presidents, ministers and leaders to join its high-level talks reflects the position of the forum as a leading global platform to explore investment opportunities. on the African continent. This reinforces the crucial role played by Dubai’s wise leadership in expanding the emirate’s trade links with emerging markets around the world.

According to Buamim, the Dubai Chamber wishes to continue its efforts to promote the construction of strategic partnerships with key players in the African business ecosystem. The Chamber is also committed to encouraging and supporting local and national businesses to invest in African markets and to strengthen sustainable economic growth and development.

Ambareen Musa, Founder and CEO of Souqual in the United Arab Emirates, said, “As we grow and expand in the Middle East, it gives us a lot of exposure to potentially enter Africa as a that region. “

Through its network of leading international representative offices, trade missions and business forums, the Dubai Chamber of Commerce and Industry strives to raise Dubai’s profile as a global trade hub. and investment. The Chamber represents more than 260,000 companies, making it one of the largest chambers of commerce in the world.


Source link

]]>
Disney Descendants: Royal Wedding Review http://www.ascensionriskmanagement.com/disney-descendants-royal-wedding-review/ Sat, 18 Sep 2021 20:08:23 +0000 http://www.ascensionriskmanagement.com/disney-descendants-royal-wedding-review/ Mal and Ben get married, but Mal’s father, Hades, destroys the wedding venue, causing him to flee, and the descendants must return to retrieve Hades for the wedding in “Disney’s Descendants: Royal Wedding”. This is a different take on the “Descendants” franchise as it is an animated short rather than an original Disney Channel feature […]]]>

Mal and Ben get married, but Mal’s father, Hades, destroys the wedding venue, causing him to flee, and the descendants must return to retrieve Hades for the wedding in “Disney’s Descendants: Royal Wedding”. This is a different take on the “Descendants” franchise as it is an animated short rather than an original Disney Channel feature film. But, he still does a great job of wrapping up Mal and Ben’s story while also setting up a new storyline for the next movie.

I really enjoyed the plot of this animated special. Although I had never seen any of the three “Descendants” movies, I was still able to follow and fully understand everything that was going on. Granted, he didn’t take too many risks, he is addressing the Disney Channel audience, so he didn’t have to take any risks. Hades doesn’t really act like a bad guy, but accidentally destroys the place due to a misunderstanding. Ultimately, Ben recognizes that it is more important that they marry the people they love and love them rather than in a fancy place and with the help of the fairy godmother, the perfect marriage for Ben and Evil happens; surrounded by their family and friends.

There was a big cloud hanging over this production as it is the first new special in the “Descendants” franchise filmed without Cameron Boyce, tragically deceased at the age of 20. It is a difficult choice. You don’t have her character at the wedding? Or are you recasting the role? And, if you don’t have the character there, do you explain why he’s not there? I think it was handled as well as possible. His character shouldn’t be there. This is not the place to recast his character. But, you must make up for its absence. It doesn’t have to be something dark, just a mention to let the audience know about her character. I think that was the right way to handle it.

While the plot is good and the handling of Cameron Boyce’s absence is perfect, in my opinion the animation choices don’t work for me. They were a bit jarring and uninspired. Also, sometimes the voices did not line up with the movements of the mouths. It reminded me of the old Hasbro cartoons “GI Joe” and “Transformers”. A kid isn’t going to care, but it struck me as a sore thumb.

Overall, I think any fan of the “Descendants” franchise will be very happy with this special. He ends the story of Ben and Mal. It gives them one last time with the characters they love. He’s also setting up a potential new movie. While an official “Descendants 4” hasn’t been announced, given the market value of this franchise, I’d bet one is on the way. The entertainment is a bit sloppy, but if that’s my only complaint then it did its job well. I know I am not the target audience, but I would recommend it to anyone who is in the target audience.

Rating: 4 out of 5 stars

What did you think of “Disney’s Descendants: Royal Wedding?”


Jeremy Brown

Jeremy has been a huge Disney fan since he was a child during the Disney Renaissance. One day, he hopes to go to all the Disney parks in the world.



Source link

]]>
IKEA seeks to woo gamers with £ 50 gaming chair and wooden hand http://www.ascensionriskmanagement.com/ikea-seeks-to-woo-gamers-with-50-gaming-chair-and-wooden-hand/ Sat, 18 Sep 2021 05:00:00 +0000 http://www.ascensionriskmanagement.com/ikea-seeks-to-woo-gamers-with-50-gaming-chair-and-wooden-hand/ IKEA and ROG used the Asus sub-brand network to dig into the needs of gamers. “We had a lot of meetings with the players [community], who ROG put us in touch with, “says Rychert.” But … as a company, we’ve been making many home visits, all over the world, asking gamers, what’s the problem? “ […]]]>

IKEA and ROG used the Asus sub-brand network to dig into the needs of gamers. “We had a lot of meetings with the players [community], who ROG put us in touch with, “says Rychert.” But … as a company, we’ve been making many home visits, all over the world, asking gamers, what’s the problem? “

“There were a lot of pro gamers who helped out at workshops and design meetings – just to help shed light on the needs of gamers,” added Emanuel Jarnland, Marketing Director at ASUS and ROG Nordic.

The results? Representatives were told that gaming products are expensive while lacking in ergonomic considerations. However, IKEA could easily bring better ergonomics to gaming chairs on its own, so why the need for Republic of Gamers? Rychert says the collaboration resulted in player-specific additions to IKEA’s designs. “It was the lumbar support, the headrest, it was manipulating the armrest in different ways in 3D; that we didn’t have in an IKEA office chair because you didn’t have to go that far, ”she says.

Compared to IKEA’s new line of games, Jarnland says ROG gaming chairs tend to focus on “unique features, such as RGB lighting, that cater to gamers and also impact the game. the price range. When we work with IKEA, the focus has been on a different, broader target audience. “

While these conclusions make sense, they are obvious. IKEA’s partnership with ROG seems to be the easiest yet, with the furniture veteran applying a lot of principles to this new line of games that you’d assume he would be perfectly capable of handling in-house. Do the players sit for a long time? Add improved lumbar support. Many gaming chairs are expensive and the quality can be a mixed bag? Take a no-frills option for £ 50. It seems unlikely that Ikea need ROG to come to these conclusions.

Especially for IKEA it’s about balancing costs with functionality – keeping that price very low. For the ROG partnership, adding these player-specific features while keeping the RRP low was a challenge. “Is it worth the investment because the customer then has to pay for it?” Said Witkorsson. “We want to make it as affordable as possible, but that feature was for the lumbar support, the armrests, the headrest of our product. You can adapt.

Adapt IKEA, adding these features and keeping the prices extremely low – something that could be a recipe for success. However, despite the need to stick with aggressive pricing, IKEA was keen to tout its durability commitments. With many gaming chairs costing over £ 200, it will be interesting to see how long a £ 50 gaming chair will last.


Source link

]]>
Ampersand launches new multi-screen TV campaign tool http://www.ascensionriskmanagement.com/ampersand-launches-new-multi-screen-tv-campaign-tool/ Fri, 17 Sep 2021 15:08:31 +0000 http://www.ascensionriskmanagement.com/ampersand-launches-new-multi-screen-tv-campaign-tool/ Ampersand, a TV ad sales and technology company owned by Comcast, Cox and Charter, has released its Total TV Measurement tool to help advertisers and agencies get a more consolidated analysis of their multi-screen campaign investments. A new version released Thursday describes the new tool as being able to measure deduplicated range and frequency for […]]]>

Ampersand, a TV ad sales and technology company owned by Comcast, Cox and Charter, has released its Total TV Measurement tool to help advertisers and agencies get a more consolidated analysis of their multi-screen campaign investments.

A new version released Thursday describes the new tool as being able to measure deduplicated range and frequency for all audience-based media broadcasts, whether sold through Ampersand. Information on the scope, frequency and expenditure in relation to local broadcast investments is also available.

The Total TV Measurement tool can then use this information, derived from data from 40 million set-top boxes, to activate Ampersand’s entire TV offering and improve the efficiency of the overall TV investment.

According to Ampersand, this would help brands better understand whether their target audience is underserved or over-served.

RELATED: Ampersand Partners with Experian to Create New Audience Segments

“One of the biggest problems for marketing managers in today’s fragmented television landscape is the difficulty of managing frequencies in the service of a more effective multi-screen television investment strategy,” Ampersand chairman Andrew Ward said in a statement. “We’re excited to offer our Total TV analytics and measurement package to help advertisers finally understand who they under-serve or over-serve as part of their investment in multiscreen television.”

“Ampersand’s Total TV metric has enabled RPA and our customers to access multi-screen information, which was not previously possible,” said Brian McCord, senior vice president and executive director of media strategy at RPA, a Santa Monica-based advertising agency. “The learnings have been instrumental in our strategic planning team, enabling them to plan the most effective and efficient campaigns that generate real business results for our clients. RPA uses this tool to navigate the schedule on all TVs to ensure that we understand the unique audience of our target audience and can collaborate with our investment teams accordingly. “

Ampersand’s Total TV Measurement tool is currently available as a managed service, but is expected to be released soon on its multiscreen TV shopping, planning and measurement center, AND Platform.


Source link

]]>
Cyberdog to replicate its cult Camden online store for LFW http://www.ascensionriskmanagement.com/cyberdog-to-replicate-its-cult-camden-online-store-for-lfw/ Fri, 17 Sep 2021 04:32:34 +0000 http://www.ascensionriskmanagement.com/cyberdog-to-replicate-its-cult-camden-online-store-for-lfw/ LONDON – British fashion label Cyberdog has teamed up with immersive VR experience developer Emperia to replicate and bring their cult Camden flagship store to life. Billed as the world’s first ’24-hour virtual reality shopping experience based on an actual store,’ Cyberdog online store will go live on the VR Sansar social platform after the […]]]>

LONDON – British fashion label Cyberdog has teamed up with immersive VR experience developer Emperia to replicate and bring their cult Camden flagship store to life.

Billed as the world’s first ’24-hour virtual reality shopping experience based on an actual store,’ Cyberdog online store will go live on the VR Sansar social platform after the brand presents its fashion show. scheduled for Friday evening.

More from WWD

Located in a basement in London’s Camden Market, Cyberdog has become a destination for party animals who want to shop for kitsch rave outfits or fun souvenirs anytime. Some 1.2 million people visited the store each year before COVID-19, according to Terry Davy, Creative Director of Cyberdog.

Davy said the virtual store aims to preserve “the human connection that music brings”, despite the impact of the pandemic.

The new online store “is so central to Cyberdog’s raison d’être. It was also heartbreaking to think that the experience of visiting the Cyberdog mothership store, which is loved by so many, would be cut short. So I thought about how we could deliver some of that experience, even if visiting the store in real life wasn’t possible.

He added: “The idea of ​​making a virtual representation of the store was born, and I put the plan into action. We soon have our virtual raves both inside Sansar in VR and interactively in Zoom with real attendees.

“Behind the scenes, we were also preparing for the 24-hour virtual reality shopping experience and other innovative ideas while the store was closed. As we produce our clothes in London, we were able to manufacture clothes on demand and we also launched Cyberlab, a new customizable section on our website, ”he said.

Olga Dogadkina, CEO of Emperia, said the new virtual experience not only extends the brand’s presence beyond its physical retail space, but also taps into Cyberdog’s natural target audience, “allowing users to take advantage of this unique shopping experience from the comfort of their own home. “


Source link

]]>
Saudi Arabia Diabetic Food Market http://www.ascensionriskmanagement.com/saudi-arabia-diabetic-food-market/ Thu, 16 Sep 2021 12:14:44 +0000 http://www.ascensionriskmanagement.com/saudi-arabia-diabetic-food-market/ New York, September 16, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Saudi Arabia Diabetic Food Market – Competition Forecast & Opportunities, 2026” – https://www.reportlinker.com/p06150641/? Utm_source = GNW Saudi Arabia Diabetic Food Market By Product Type (Diabetic Bakery Products, Diabetic Drinks, Diabetic Confectionery, Diabetic Ice Cream, Diabetic Dairy, and Diabetic Breakfast Cereal), […]]]>

New York, September 16, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “Saudi Arabia Diabetic Food Market – Competition Forecast & Opportunities, 2026” – https://www.reportlinker.com/p06150641/? Utm_source = GNW

Saudi Arabia Diabetic Food Market By Product Type (Diabetic Bakery Products, Diabetic Drinks, Diabetic Confectionery, Diabetic Ice Cream, Diabetic Dairy, and Diabetic Breakfast Cereal), By Distribution Channel (grocery stores, supermarkets / hypermarkets, online, drugstores / drugstores and others), by end users (adults vs. children), by region, competition forecast and opportunities, 2026

The diabetic food market in Saudi Arabia is expected to grow at a steady rate during the forecast period. Factors like growing health issues related to diabetes in youth etc. is expected to drive the diabetic food market over the next few years. Moreover, the wide availability of sugar substitutes and the growing popularity of diabetic foods among the geriatric population are further expected to propel the market until 2026.

The diabetic food market in Saudi Arabia is segmented on the basis of product type, distribution channel, end users, company and region. Based on the type of product, the market can be fragmented into diabetic baked goods, diabetic drinks, diabetic confectionery, diabetic ice cream, diabetic dairy, and diabetic breakfast cereal.

The diabetic drink segment is expected to dominate the market over the next five years. This can be attributed to the increasing demand for nutritious, low-calorie and sugar-free drinks among the masses.

The major players operating in the diabetic food market in Saudi Arabia are Nestlé Saudi Arabia LLC, Unilever PLC, Kellogg Company, MARS Saudi Arabia, Al Safi Danone Co. Ltd., Aujan Coca-Cola Beverages Company, PepsiCo, Inc, Mondelez Arabia for Trading LLC. and others. Companies are launching new products in order to stay competitive in the market. Other competitive strategies include mergers and acquisitions and new product development.

Years considered for this report:

Historical years: 2016-2019
Baseline year: 2020
Estimated year: 2021E
Forecast period: 2022F-2026F

Goal of the study:

• To analyze and forecast the size of the diabetic food market in Saudi Arabia.
• To classify and forecast the Saudi Arabia diabetic food market on the basis of product type, distribution channel, end user, company and regional distribution.
• Identify the drivers and challenges of the diabetic food market in Saudi Arabia.
• Examine competitive developments such as expansions, new product launches, mergers and acquisitions, etc., in the diabetic food market in Saudi Arabia.
• Identify and analyze the profile of major players operating in the diabetic food market in Saudi Arabia.
The analyst performed both primary and secondary research exhaustive for this study. Initially, the analyst obtained a list of manufacturers across the country.

Subsequently, the analyst conducted primary research surveys of the identified companies. During the interviews, respondents were also asked about their competitors.

Using this technique, the analyst could include companies that could not be identified due to the limitations of secondary research. The analyst looked at the companies, the distribution channels and the presence of all the major players across the country.
The analyst calculated the size of the diabetic food market in Saudi Arabia using a bottom-up approach, in which data from various end-user segments was recorded and forecast for years to come. The analyst obtained these values ​​from industry experts and company representatives and validated them externally by analyzing historical data for these types of products to arrive at an appropriate overall market size.

Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also investigated by the analyst.

Key target audience:

• Manufacturers, suppliers, distributors and other stakeholders of diabetic foods
• Government bodies such as regulatory authorities and policy makers
• Organizations, forums and alliances related to diabetic nutrition
• Market research and consulting firms
The study is useful in providing answers to several critical questions that are important to industry players such as manufacturers, suppliers and partners, end users, etc., in addition to enabling them to develop investment strategies and capitalize on market opportunities.

Scope of the report:

In this report, the Saudi Arabia Diabetic Foods Market has been segmented into following categories in addition to industry trends which have also been detailed below:
• Saudi Arabia Diabetic Food Market, By Product Type:
o Bakery products for diabetics
o Drinks for diabetics
o Confectionery for diabetics
o Ice cream for diabetics
o Dairy products for diabetics
o Breakfast cereals for diabetics
• Diabetic Foods Market in Saudi Arabia, by Distribution Channel:
o Grocery stores
o Supermarkets / Hypermarkets
o Online
o Drugs / Pharmacies
o Others
• Saudi Arabia Diabetic Food Market, By End Users:
o Adults
Children
• Saudi Arabia Diabetic Food Market, By Region:
o Western region
o Central Region
o Eastern region
o Rest of Saudi Arabia

Competitive landscape

Company Profiles: Detailed analysis of the major companies present in the diabetic food market in Saudi Arabia.

Available customizations:

With the market data provided, we offer customizations based on the specific needs of a business. The following customization options are available for the report:

Company Info

• Detailed analysis and profiling of additional market players (up to five).
Read the full report: https://www.reportlinker.com/p06150641/?utm_source=GNW

About Reportlinker
ReportLinker is an award winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need – instantly, in one place.

__________________________

        


Source link

]]>
The Marketing Guide for Hybrid Events, the Next Standard http://www.ascensionriskmanagement.com/the-marketing-guide-for-hybrid-events-the-next-standard/ Sun, 12 Sep 2021 04:30:40 +0000 http://www.ascensionriskmanagement.com/the-marketing-guide-for-hybrid-events-the-next-standard/ As hybrid events gain momentum, it has become important to understand the right marketing strategy to harness its potential. Hybrid events break geo-restrictions and open doors to a larger and more diverse audience, allowing businesses to reach larger audiences One of the main challenges of the hybrid event scene is meeting the needs of offline […]]]>

As hybrid events gain momentum, it has become important to understand the right marketing strategy to harness its potential.

Hybrid events break geo-restrictions and open doors to a larger and more diverse audience, allowing businesses to reach larger audiences

One of the main challenges of the hybrid event scene is meeting the needs of offline and virtual attendees

The future is hybrid! We have heard it, recognized it, accepted it and we are now working to adapt it. But what exactly are hybrid events? Simply put, it is a combination of virtual and in-person events. It is when the same event takes place in parallel at the same time at two sites, one in person and the other virtual. Together this creates 10 times more value compared to hosting the event only in person, compared to how it was done before the pandemic.

The next questions online would be what is the right marketing strategy for this, does what worked before continues to work here too, how has the events industry evolved, how to understand this transition and the next steps for this? Here are some practices that might help you with in-person and virtual events, leading to an integrated marketing guide for hybrid events.

Promotion strategy

60% of virtual event owners say they use social media to drive registrations, 76% of event marketers rate email as the most effective channel, and 49% of marketers say programmatic advertising is a major contributor to event registrations events. Understand what works best for your target audience, then optimize your email, social media, PR, and advertising campaigns. You can start working on it a month in advance and then build momentum for social media and emails closer to the event for virtual events.

For in-person events, you need to start promotions three months in advance, less so only if the event location is local and travel and RSVPs are not an issue.

Focus on participants and speakers

Learning and acquiring knowledge is usually the first major expectation of a participant in a virtual event. Collect information about your target audience from various data points like surveys, market research, past events, interviews, demographics, psychographics, etc. the right speakers. When you focus more on the interests of your attendees, it leads to better engagement, converting them into customers.

Additionally, it is often assumed that keynote speakers have a bigger impact in person, but having important and influential speakers in an intimate virtual event can have a huge impact on attendees as well. Test all of your assumptions, measure results (mostly available through virtual attendee behaviors), and improve your events every time.

Foster connections

In-person events are more about building your professional network. Networking is the most effective strategy, according to a recent survey (66%) for event planners to find new prospects and customers for their business. Hybrid events enable inclusiveness simply by allowing more people to participate, enabling additional conversations with unique perspectives, and possibilities for more opportunities to connect, learn and interact.

You need to choose a platform that will help you activate connections between your in-person participants and your virtual participants. Your platform should enable meaningful networking as well as efficient event lead management, resulting in more interactions and engagement from your event overall, leading to better business results.

Follow safety standards

For in-person meetings, today’s attendees fear attending until they understand how safe it can be to attend, what should be involved and not, and what s ‘wait overall. Therefore, not only must all safety standards be implemented, but they must be communicated clearly beforehand to give a sense of security in participating in the in-person activations of your event. Create separate agendas with individual layouts for in-person events versus virtual events, for example, clarifying whether refreshments will be available during the in-person event, while a streamlined event calendar is required in the event. virtual event – networking and engagement must be the priority for both.

In this way, event activities can be more transparent, inclusive, productive and useful for everyone in attendance.

To summarize

Hybrid events provide essential flexibility by helping you save on costs, increasing the reach of your audience regardless of geography, providing plenty of branding opportunities for exhibitors and organizers, capitalizing on goals and helping overall to cultivate maximum return on investment from the event. Hybrid events also have a longer shelf life, you can get multiple returns from the same event. With this in mind, work out the best approach for your event.

Today, event platforms bring you white-gloved Customer Success Teams to support you before, during and after the event to ensure complete event success, helping deliver the most successful event experiences. simple, immersive, engaging and exciting in a hybrid format.


Source link

]]>
How Next Level Growth Agency Became The Leading Social Media Marketing Company – Sponsored Content http://www.ascensionriskmanagement.com/how-next-level-growth-agency-became-the-leading-social-media-marketing-company-sponsored-content/ Thu, 09 Sep 2021 07:50:54 +0000 http://www.ascensionriskmanagement.com/how-next-level-growth-agency-became-the-leading-social-media-marketing-company-sponsored-content/ According to statistics, the world has around 4.6 billion active social media users, more than half of the world’s population. This is probably the reason why almost every business wants a solid social media marketing strategy. Additionally, with COVID-19, the world experienced what has become the new normal and businesses have been forced to go […]]]>

According to statistics, the world has around 4.6 billion active social media users, more than half of the world’s population. This is probably the reason why almost every business wants a solid social media marketing strategy.

Additionally, with COVID-19, the world experienced what has become the new normal and businesses have been forced to go digital, making social media marketing a must. Realizing the gap in the industry, Aidan Ranzieri came to the rescue and created Next Level Growth Agency.

Founded by Aidan Ranzieri, Next Level Growth Agency is a social media marketing company that helps personal brands and businesses build their online presence and grow.

Business credibility is extremely important on social media, especially for achieving growth. With his team at Next Level Growth Agency, Ranzieri helps clients build credibility and potentially reach the top of their businesses.

A good reputation isn’t just about numbers, according to Ranzieri. It’s more about how well the target audience relates and perceives a brand. He also notes that numbers are not enough to build credibility. With his team of experts, Ranzieri strives to help companies increase their credibility using unique and effective strategies.

Top level growth agency is diverse and creative in developing its strategy. They take the time to understand a business and its target audience to develop strategies that are perfect for that business. In addition, Next Level Growth Agency keeps abreast of market trends, ensuring that it only provides its clients with the best.

Prior to starting Next Level Growth Agency, Ranzieri was a successful influencer marketer in a fitness and wellness company that he co-founded with his friend. He has also worked in drop-shipping, giving him a wide range of knowledge.

Like most industries, digital marketing is competitive and to maintain its place, being unique is crucial. One of the many things that sets Next Level Growth Agency apart is its professionalism, as well as its unique and effective strategies. Not to mention the focus on customer satisfaction, which has allowed them to cultivate an impeccable clientele.

The digital age has helped many young people pursue their dreams. Aidan Ranzieri is a passionate entrepreneur who realized at a young age the importance of leveraging digital platforms and built a successful business. Ranzieri is knowledgeable and experienced in social media growth and marketing, having grown his TikTok account to 500,000 followers in less than two weeks and generating millions of views. Aidan Ranzieri’s track record demonstrates why Next Level Growth Agency has become the go-to social media marketing company.

Despite the fact that it was only launched in 2020, its impact on the industry is palpable. Next Level Growth Agency has not only marked its territory, but also solidified it. Their work ethic and goal of providing exemplary service remain their driving forces as they expand.

When asked about the future plans of the Next Level Growth Agency, he said unequivocally that this is not the end of the road. Aidan Ranzieri and his team are looking to help more companies get noticed.

This article is sponsored content. No endorsement by The Times of Israel of any advertiser’s products or services, actual or implied, is intended.

Are you serious. We appreciate this!

That’s why we come to work every day – to provide discerning readers like you with must-see coverage of Israel and the Jewish world.

So now we have a request. Unlike other media, we have not set up a paywall. But since the journalism we do is expensive, we invite readers for whom The Times of Israel has become important to help support our work by joining The Times of Israel community.

For as little as $ 6 per month, you can help support our quality journalism while benefiting from The Times of Israel WITHOUT ADVERTISING, as well as access to exclusive content reserved for members of the Times of Israel community.

Join our community

Join our community

Already a member? Log in to no longer see this


Source link

]]>
Bee Cave Library: Fall programming is underway http://www.ascensionriskmanagement.com/bee-cave-library-fall-programming-is-underway/ Sat, 04 Sep 2021 23:19:20 +0000 http://www.ascensionriskmanagement.com/bee-cave-library-fall-programming-is-underway/ Barbara D. hathaway If you’ve read this column before or followed the library before the pandemic, you know how much of our identity is to provide programming for a wide variety of ages and interests. It’s at the heart of our mission as a community center and one of the things we love most about […]]]>

Barbara D. hathaway

If you’ve read this column before or followed the library before the pandemic, you know how much of our identity is to provide programming for a wide variety of ages and interests. It’s at the heart of our mission as a community center and one of the things we love most about our job. I’m happy to report that this month some of our most popular shows are returning live and in person.

Our popular adult talk series, formerly known as “What’s For Dessert”, returned last week as “What’s New Wednesday” and offers the possibility to ” attend in person or online via Zoom or Facebook Live. Meet up on the first Wednesday of each month from 1 p.m. to 2 p.m., this program features a series of entertaining speakers on a variety of topics. The events are free and open to the public.


Source link

]]>
3 tips for successful keyword research and content localization http://www.ascensionriskmanagement.com/3-tips-for-successful-keyword-research-and-content-localization/ Thu, 02 Sep 2021 10:45:07 +0000 http://www.ascensionriskmanagement.com/3-tips-for-successful-keyword-research-and-content-localization/ Good localization is just good SEO. Why? Because having your content translated and localized specifically for your target market definitely helps that target audience find your content in organic search results. And when they arrive on the page, localization helps them understand your products and services and take the actions you hope they take. Poorly […]]]>

Good localization is just good SEO.

Why?

Because having your content translated and localized specifically for your target market definitely helps that target audience find your content in organic search results.

And when they arrive on the page, localization helps them understand your products and services and take the actions you hope they take.

Poorly translated content (i.e. content that was not created for the best interest of the local audience) is more likely to struggle to gain visibility in organic search results.

Localization projects can be expensive.

However, consider the alternative: a cheap, poorly translated website.

Advertising

Continue reading below

The results would be terrible – not just for SEO, but for the future of your business in this market.

Using the right words counts

Any local keyword research should always be done as the first step in the localization project.

Using the right word during the localization process will help you better connect with the local audience, which will impact the company’s success in these markets.

The word “good” does not mean that it is the word with the most search volume.

This means that it is the word most commonly used in the local market by the target audience for the type of industry your business is in.

Advertising

Continue reading below

The word “analytical” can be translated as “解析” or “ア ナ レ テ ィ ッ ク ス”. Both are correct Japanese translations.

Let’s say you are trying to get subscriptions for your scan tool in Japan.

The analytics audience will have no problem with either word.

However, if you search for small and medium business owners, especially an older person, they may never search using the word [アナレティックス] like their search query and won’t find your content when they search for a tool.

Challenges faced by many foreign website owners

Translators

Just because a person is a native speaker doesn’t mean they can write professionally in the local language.

Not everyone has good writing skills.

The addition of the translation skill makes it difficult to find the right person for the job.

Some people use translation software to get the job done when asked to translate content (this happens more often than you might think).

Many companies choose to bring in internal talent. This makes sense because they often have a better understanding of the content.

The problem, however, remains: he / she may not be a good writer.

From an SEO perspective, there is concern that neither the translator nor the internal staff understand SEO.

Advertising

Continue reading below

Especially when a person is skilled at writing and becomes very creative at localization work, sentences need to be completely rewritten, which can go against best practices for content optimization.

Translation project

Usually, the translation project is carried out independently.

SEO and other teams rarely have the ability to provide the information needed to create optimized content using the right keywords. Some companies have an internal team to review and edit content translated by an external agency.

If a business cares about content optimization, this is usually when content optimization happens, with a quick keyword research by the local team.

Advertising

Continue reading below

While it may take longer to post content to the local site, it is probably a more reasonable process for many businesses.

Maintenance of local content

Unfortunately, another common challenge is keeping content local.

Once content is initially translated and localized with keyword research, it is usually left as is and is never updated, although the content is always refreshed and new pages are added to a parent site. .

The interests and queries of searchers can change surprisingly quickly, and the word on the site and even the content itself can become stale.

Advertising

Continue reading below

The change could happen quickly and suddenly, even for some traditional businesses (as many learned during the COVID-19 pandemic).

Local businesses that immediately adapt to such changes can then update existing content or add new content to the site.

It is one of the biggest challenges for foreign companies to remain competitive in other markets.

Tips for Successful Keyword Research and Content Localization

1. Create a translation / localization process integrating keyword research and SEO

While SEO shouldn’t be the job of translators or content editors, having some understanding of SEO makes it easier to launch successful local sites.

Create SEO guidelines to follow.

Advertising

Continue reading below

2. Always monitor website performance

After you launch the local site, monitor the performance.

Resolve issues quickly as you identify them.

If the pages are not ranking well, review the content optimization.

If the pages rank well but aren’t getting a lot of traffic or conversions, review the translation / post and user experience points.

Make sure you test the form and other conversion points work fine in the local market in the local language.

3. Talk to the local team and contact points

Through ongoing communication with the local team and other points of contact, including sales representatives, find out if they have noticed any changes in local interests.

Advertising

Continue reading below

Ask them if the content of the site needs to be updated or changed. They may have seen the recent activities of local competitors.

Encourage them to provide such feedback which can help grow the business in their market.

Takeaway meals

It is essential to effectively integrate localization, SEO and content creation into a coordinated workflow.

The faster this happens, the faster you can achieve increased efficiency and performance.

This collaborative process will enable the entire business to understand the needs and wants of consumers, improving product innovation, content engagement and conversion.


Featured Image Credit: Paulo Bobita / SearchEngineJournal


Source link

]]>