Target audience – Ascension Risk Management http://ascensionriskmanagement.com/ Sat, 15 Jan 2022 05:30:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://ascensionriskmanagement.com/wp-content/uploads/2021/08/cropped-icon-32x32.png Target audience – Ascension Risk Management http://ascensionriskmanagement.com/ 32 32 CTC set to roll out a slew of returning favorites this winter | Arts & Living https://ascensionriskmanagement.com/ctc-set-to-roll-out-a-slew-of-returning-favorites-this-winter-arts-living/ Sat, 15 Jan 2022 05:30:00 +0000 https://ascensionriskmanagement.com/ctc-set-to-roll-out-a-slew-of-returning-favorites-this-winter-arts-living/ WAKEFIELD, RI – As the COVID Omicron virus spreads across the state, the Contemporary Theater Company is taking certain precautions to delay the start of some winter productions. “We have decided to push back the start of our 2022 season to try to avoid the worst of this wave,” the theater said in a recent […]]]>

WAKEFIELD, RI – As the COVID Omicron virus spreads across the state, the Contemporary Theater Company is taking certain precautions to delay the start of some winter productions.

“We have decided to push back the start of our 2022 season to try to avoid the worst of this wave,” the theater said in a recent announcement.

Wakefield Idol will now debut on January 27. The 17th annual 24-hour game festival is scheduled for February 5, and “Whodunit? An Improvised Murder Mystery” returns February 12 to the stage on Saturday.

Wakefield Idol

Wakefield Idol, from January 27 to April 14, is a karaoke-style singing competition where local singers compete for a cash prize of $1,500. In the final rounds, as the competition intensifies, the public votes to see who continues.

Strutting around and teasing the crowd with your talent – even when there are few or none – always invites large audiences to see the brave local souls parade through Wakefield Idol each year.

This usual 12-week show has the enduring appeal of “reality TV” in a live theater that draws crowds. It also captures the contestants’ embrace of praise, criticism and vulnerability in their quest for recognition as they search for Wakefield’s own gold ring in this knockoff of the American Idol TV series.

“It’s really about people who have extraordinary talent, even extraordinary passion, but who have other jobs. It’s a chance for them to show off their musical talent on stage to their neighbors,” said CTC Artistic Director Chris Simpson.

Even though the raw talent can sometimes make the faces of understanding viewers blush, it can be a launching pad for strangers or a place where people can let out a repressed artist inside of themselves.

“Come, be a local or local or whatever it is, get out there, share your skills, your talent, your passion… other locals want to experience what you have to offer,” said he said, peddling the program in his other role as chief theater promoter.

Maggie Cady, general manager of the theatre, said. “In our seven seasons so far, we’ve had people who have never sung in front of people before alongside people who sing every day. a good moment !

The show often sells out, so many people get subscriptions for the whole tour, she added.

“It’s great to see people coming in every week,” Cady said. “We have couples, groups of friends and parents with their children who have a night out together every week.”

24 hour gaming festival

The 17th annual 24-Hour Games Festival kicks off Feb. 5 with five plays and five writers who, in 24 hours, draw 15 fully rehearsed actors into these productions as the deadline approaches.

“The 24-Hour Play Fest is one of my favorite days of the year,” says CTC Artistic Director Tammy Brown. “We get to remember that the seemingly impossible is within reach!”

Maggie Cady, one of the directors of this year’s festival, said the around-the-clock design of the performance puts pressure on everyone, including the need to stay awake for part of the time to get the job done. .

“In the morning, the writers are either frantically trying to finish or they’ve fallen asleep,” she said.

“It’s exciting to get a first look at these pieces that didn’t exist six hours ago, and then to see on the show that night how the production crews took them in directions I wouldn’t have. never could have imagined,” she added.

Last year, the festival was virtual, and the 24-hour clock started behind the scenes, showing more preparation thanks to live streaming.

A lingering pandemic has kept the main theater closed. So CTC tried something different by going live in this show designed around writing, casting and producing six original 10-minute pieces created and performed in one day.

There were scrambles, hikes and brambles entwining the 40 writers, actors, directors and technical staff. They will put together six original 10-minute presentations that will air live beginning at 6 p.m. Saturday night and ending at 8 p.m. for the 24-hour round trip of production.

This type of performance involves 10-minute pieces and has steadily grown in popularity. They have appeared in schools, community theaters and professional productions for the past 30 years across the country.

24-hour plays have also long been known on the Broadway and off-Broadway circuits. The hallmark is their incredible work bringing artists together to create time-limited theatre.

Typically, a rehearsal process involves sorting through each moment and questioning each blocking choice, each gesture. In the 24 hour theater there is no time for questions.

Everyone involved must make a choice and stick to it because by tomorrow, the play will be just a memory. This makes these types of performances particularly fun to watch unfold.

Actors are trained to stay in character and keep the audience oblivious to dropped lines and missed blocking.

When the rehearsal process has barely allowed the actors to memorize their lines, let alone fully digest the character, audiences are better able to see the all-too-human moments of imperfection.

Detective story? An improvised murder mystery

This annual classic begins on Saturday, February 12 and ends on April 9. It focuses on thrillers with a twist: everything is improvised. The actors weave webs of secrets, deception and mystery through a different murder each week.

The program has always brought laughs, surprises, and fun storylines to the audience. “WhodunIt” is a murder mystery with over-the-top characters and personalities vying for your attention.

In 2020, just before the pandemic halted the production’s theatrical run — which is now returning for the first time in two years — she brought a few bootleggers, socialites, prohibitionists, spiritualists and minions making up an entire room on location.

It was the year to look back and bring back the 1920s with all the glitz, glamor and pizzazz that came with it.

The goal is for the audience to come to their own conclusions about the identity of the group’s killer and watch the story twist and turn to its climax.

So who is the target audience for this show and for improvisation in general at the CTC? Don’t ask Cady because she’s learned over the years that all kinds of audiences flock to the theater to see where the night will take them.

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LazyPay joins the card movement and targets 1 million customers this year https://ascensionriskmanagement.com/lazypay-joins-the-card-movement-and-targets-1-million-customers-this-year/ Tue, 11 Jan 2022 17:14:17 +0000 https://ascensionriskmanagement.com/lazypay-joins-the-card-movement-and-targets-1-million-customers-this-year/ The Pay Later Platform LazyPay, a branch of PayU, the leading fintech supported by Prosus, has launched a BNPL (buy now pay later) card that can be used in offline stores. The company, which currently has 3.5 million active users, said it plans to have 1 million consumers for its card within the year. “About […]]]>

The Pay Later Platform LazyPay, a branch of PayU, the leading fintech supported by Prosus, has launched a BNPL (buy now pay later) card that can be used in offline stores.

The company, which currently has 3.5 million active users, said it plans to have 1 million consumers for its card within the year.

“About 60 to 65% of our BNPL customers do not have access to credit cards for reasons such as low bank penetration and insufficient credit scores. But that’s not the only target audience for the product. We also have a database of 62 million pre-approved users who can benefit from a line of credit of up to Rs 5 lakh through the product, ”said Prashanth Ranganathan, CEO of PayU finance.

Ranghanathan also said BNPL’s business is on track to break even in the coming months due to its low non-performing assets (NPAs). “We have two revenue lines – the merchant discount rate and the late payment fine – but we see them more as a way of getting customers to pay on time,” he explained.

The BNPL platform said it was on track to triple monthly disbursements, reaching Rs 300 crore in January, year on year. Its target for the year is to time Rs 450 crore per month. The company also plans to provide insurance with its product.

“Since the revenue stream is not very large, our goal is to offer products like insurance and wealth management to our clients in the coming quarters. While most fintech companies come to credit through payments or neobank products, we started our journey with credit and that’s what gives us an advantage, ”Ranganathan said.

Regarding competition, Ranganathan stressed that companies like Slice, Uni, Jupiter and others offering BNPL cards won’t make much of a difference. “What sets us apart is that we have developed a proven model of offering a line of credit to Level 2 customers and beyond, while our peers primarily target Level 1 customers who have already have a credit card, ”he added.

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Apple reportedly ruled out metaverse for its mixed reality headset https://ascensionriskmanagement.com/apple-reportedly-ruled-out-metaverse-for-its-mixed-reality-headset/ Sun, 09 Jan 2022 18:25:44 +0000 https://ascensionriskmanagement.com/apple-reportedly-ruled-out-metaverse-for-its-mixed-reality-headset/ Don’t expect Apple to follow others in the metaverse. According to the latest bulletin from BloombergMark Gurman, Apple rejected the idea of ​​a metaverse (in this case, an entirely virtual world) for its mixed reality headset. The very idea is “off limits,” Gurman’s sources claimed. Emphasis would be placed on short periods of communication, content […]]]>

Don’t expect Apple to follow others in the metaverse. According to the latest bulletin from BloombergMark Gurman, Apple rejected the idea of ​​a metaverse (in this case, an entirely virtual world) for its mixed reality headset. The very idea is “off limits,” Gurman’s sources claimed. Emphasis would be placed on short periods of communication, content viewing and Game.

Past rumors have hinted that the headset could debut as early as this year, although its specifications and target audience are uncertain. Early scoops suggested it might have 8K per eye resolution, over a dozen “upside down” tracking cameras, and a developer lens that included a price tag of $ 3,000. Well-known analyst Ming-Chi Kuo suggested that the headset would use “only” 4K displays and six to eight cameras, hinting at a more affordable device, however.

If the claim is true, Apple’s approach to mixed reality would be significantly different from that of rival Meta. Where Meta Changed Its AR and VR Strategies to the metaverse, Apple seems determined to avoid it. Whether or not this strategy works is another matter. Apple’s announced strategy could bear fruit if the Metaverse struggles and could thwart Meta’s plans by curbing general interest in virtual worlds. If the Metaverse is successful, however, Apple could miss out and find itself taking over other people’s VR environments.


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Fancy a coronavirus test with your Viagra? | Seattle weather https://ascensionriskmanagement.com/fancy-a-coronavirus-test-with-your-viagra-seattle-weather/ Sun, 02 Jan 2022 09:00:00 +0000 https://ascensionriskmanagement.com/fancy-a-coronavirus-test-with-your-viagra-seattle-weather/ Like many New Yorkers the week before Christmas, Dinah Chamberlain, 39, was looking for COVID-19 testing at home. She was going to visit her parents in Wisconsin, and she wanted to test regularly with them. “I heard that a pharmacy near my home in Williamsburg has it,” she said. “I called them and they told […]]]>

Like many New Yorkers the week before Christmas, Dinah Chamberlain, 39, was looking for COVID-19 testing at home. She was going to visit her parents in Wisconsin, and she wanted to test regularly with them.

“I heard that a pharmacy near my home in Williamsburg has it,” she said. “I called them and they told me there were only five left. “I ran over there to watch the person in front of me buy the last one.”

Shortly after, she saw an Instagram post from a local news site in her Brooklyn neighborhood saying that Roman, a healthcare provider known to take care of men, had tests in stock and could send them to customers within two days.

The New York-based startup was founded in October 2017 as a digital men’s health clinic. It’s a place where men – especially millennials who are the target audience for cheeky subway ad campaigns – can get treatment for conditions like hair loss, erectile dysfunction, and premature ejaculation. And no in-person doctor’s visit is necessary; everything can be done virtually.

Chamberlain, who works as a designer of men’s clothing, had vaguely heard of the company through commercials on the subway and on television, but she certainly didn’t expect to become a client.

So far, that is. She immediately had tests sent to Wisconsin.

“It’s funny that in an emergency I turn to an erectile dysfunction business,” she said. “I mean, good for them to have them when no one else has.”

Since its inception, Roman, now called Ro, the name of the umbrella company, has grown beyond serving men who have issues they want to take care of quietly.

A year after its inception, the company created Zero, a virtual medical program to help people quit smoking. In three years, he had Rory, the female version of Roman with services including skin care and sexual health treatments, and Ro Pharmacy, an online pharmacy that dispenses more than 1,000 generic prescriptions across the United States. United.

She now owns Modern Fertility, a reproductive health clinic; Kit, a company that performs diagnostic tests at home; and Ro Mind, a mental health clinic focused on the treatment of anxiety and depression.

According to Ro, clients are of all ages and have a wide variety of medical needs. “People may know us better because of where we started, but when we look at our data, the majority of our patients sign up for something other than ED,” said Zachariah Reitano, one. of the co-founders. But it wasn’t until the company started selling in-home COVID tests in November that many customers began to understand that the company was more than a way to get generic Viagra “from the comfort of home.” “.

People who never thought of visiting the company’s website become enthusiastic customers. They post about Roman and Ro on social media, giving the company free organic advertising.

It’s a gift healthcare companies don’t always receive, Reitano said. As he said, “It’s rare that people have had such a great healthcare experience that they want to talk about it on social media.

When Evan Hoffman, 42, a software engineer who lives in Bellmore, New York, found quick COVID tests on Ro’s website, he tweeted about it. “I saw several people on Twitter, people with blue marks, complaining that they couldn’t find a test, so I sent them an ad and said, ‘Go get this stuff. They have it in stock, ”he said.

He knew the reputation of the company. “In my head, Roman is the Viagra company,” he said. His thoughts were confirmed when after purchasing the COVID tests he received advertisements for all kinds of erectile dysfunction products. “I’m like ‘No, please, no,'” he said. “I need to click other items to cause Instagram to stop sending them.”

But he still posted on the company. He thought it was too important to spread the word about where to find COVID tests than to worry about the potential for embarrassment. “It was as if I had found a rough diamond that no one had yet discovered,” he said.

Hoffman has not purchased anything else from the site, but it is open there for the first time. “If I needed a refill for a drug and they had a really good price, I guess I can see using their pharmacy,” he said. “I’d be open to other kinds of testing as well, like if they were selling strep tests or something like that.”

He added that this experience made him respect the company. “It gave them the legitimacy that they were selling real COVID-19 products at a decent price and could deliver them on time,” he said.

About actual testing: Ro sells the On / Go brand of COVID-19 testing and charges $ 30 for a two-pack. It is more expensive than other products elsewhere. The BinaxNOW COVID-19 Antigen Self-Test, for example, sells for $ 24 for two at most drugstores. The company insists it has to charge that much. “We don’t make any profit when someone buys a single test because of the cost of the test as well as the free two-day delivery,” Reitano said.

Chamberlain said purchasing COVID-19 tests had not completely changed his image of the company. “In my head, Roman is even more for men,” she said. But she views the company favorably because they could get her tests while CVS and Walgreens couldn’t. “I feel like they were really smart to have them because there is a huge demand,” she said.

Ro said it had been operating since January 2021 to make sure it had COVID tests in stock, as that’s when customers started asking for them. It has not been an ongoing process. (One of its early partners, for example, has yet to get approval from the Food and Drug Administration for its testing.) “We have continued to invest even as cases have increased and decreased,” said Reitano. “We have continued our investment knowing if there is an increase in cases, if there are additional variants, we are ready, we have enough stock.”

For example, at the start of last year, Ro had three pharmacy distribution centers across the country. Now he has 10, which allows him to deliver products quickly. Only time will tell if the company will be able to meet demand for its COVID-19 tests as other companies struggle.

But for now, it’s clear that he has a trending product that people are happy to talk about. Eric Goldie, 31, who works full time in real estate in New York City but is also a social media influencer, was hired by Roman for digital campaigns. He said when he first heard Roman was selling COVID home tests, he called the social media agency Roman works with and asked to be part of selling the product.

He expects he will get a different reaction from his audience when he releases home tests rather than premature ejaculation drugs.

“What is someone going to troll you with with a COVID-19 test?” ” he said.


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Few new entertainment options available this week https://ascensionriskmanagement.com/few-new-entertainment-options-available-this-week/ Fri, 31 Dec 2021 17:29:56 +0000 https://ascensionriskmanagement.com/few-new-entertainment-options-available-this-week/ BAKERSFIELD, Calif. (KGET) – A scramble for millions of dollars and a quirky story set in the literary world are among the few new entertainment options this week. “Castle Falls” Grade 2 ½ stars: Dolph Lundgren plays Richard Ericson, a prison guard who will do anything to pay for his daughter’s expensive cancer treatment. His […]]]>

BAKERSFIELD, Calif. (KGET) – A scramble for millions of dollars and a quirky story set in the literary world are among the few new entertainment options this week.

“Castle Falls” Grade 2 ½ stars: Dolph Lundgren plays Richard Ericson, a prison guard who will do anything to pay for his daughter’s expensive cancer treatment. His potential answer to his financial woes comes in the form of a prisoner who reveals he hid three million dollars in a hospital before getting caught. Ericson can have it if he gets it back.

Problem is, the facility – Castle Heights Hospital – is about to be turned into rubble due to demolition charges. Ericson, a group of crooks and an ex-combatant (Scott Adkins) rush to find the money before the walls collapse.

“Castle Falls” is an entertaining action flick with added deadline tension that everyone faces with the building’s impending destruction. This makes the clashes between anyone looking to find the loot a bit more interesting.

Ultimately, the film follows a predictable path that only stops for the duration of a fight scene here and there. Even the fight scenes appear to be too slow a pace.

Lundgren is not only the star of the film, but he also directed the production. He doesn’t make any major mistakes given that Lundgren hasn’t directed a movie since 2004. But, he also shows a certain hesitation that prevents “Castle Falls” from getting the major punch it needed.

“French Dispatch” Grade 3 ½ stars: Filmmaker Wes Anderson’s 10th film is a love letter to literary journalists. This embrace is done in the original and unique style that Anderson used in each of his films.

The story takes place in an outpost of an American newspaper in the fictional 20th century French town of Ennui-sur-Blase. The film is divided into four sections – each representing a different segment of the post. Anderson creates these short tales that border on the absurd in such a way as to trigger many emotions.

He turned to a regular group of actors to tell the stories that include Edward Norton, Owen Wilson, Frances McDormand, Jason Schwartzman, Tilda Swinton and Saoirse Ronan. His big gun is Bill Murray who edits the post with the kind of weird approach that gets him to tell his staff to “try to make it look like you wrote it that way on purpose.”

“The French Dispatch” is not a movie made to entertain the masses but it is massively entertaining. Anderson has identified the kind of moviegoers who would appreciate his quirky style the most and continue to perform for this target audience.

If you are an Anderson fan this is a fun experience. Those unfamiliar with his work may have you wondering who runs the film asylum.

Also new on DVD and Blu-ray starting December 28

“Red snow”: A woman hides a handsome vampire in hopes of igniting romance.

“Help”: Ana (Grace Van Patten) joins a female army engaged in an endless war where women lure men to their deaths with radio signals.

Available on digital platforms

“National champion”: Star quarterback LeMarcus James (Stephan James) and teammate Emmett Sunday (Alexander Ludwig) are calling for a player’s strike to ensure that all student-athletes are fairly compensated.


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Get started on this app to learn all about smart investing and the latest business news https://ascensionriskmanagement.com/get-started-on-this-app-to-learn-all-about-smart-investing-and-the-latest-business-news/ Thu, 30 Dec 2021 01:20:12 +0000 https://ascensionriskmanagement.com/get-started-on-this-app-to-learn-all-about-smart-investing-and-the-latest-business-news/ India’s economy is growing, but how ready are Indians to be a part of this growth story? From 2012 to 2021, inflation in the country has averaged 6%, and preferred investments continue to be in fixed deposits (FD) or recurring deposits (RD), where the yield is lower than the average inflation. In a conversation with […]]]>

India’s economy is growing, but how ready are Indians to be a part of this growth story?

From 2012 to 2021, inflation in the country has averaged 6%, and preferred investments continue to be in fixed deposits (FD) or recurring deposits (RD), where the yield is lower than the average inflation.

In a conversation with YourStory, Dipankar Biswas, CEO and Founder of FlipItNews, says: “In general, people in India have this perception that capital markets and investments are complex and require a lot of advanced techniques. They have no idea where to start and who to follow. Therefore, they refrain from investing and place their money in FD or RD, where the return is insignificant.

“This is where we come in. We want to make finance fun. Everyone likes to grow their money. But people refrain from going the extra mile to make this happen. We want to make this process effortless and fun, ”adds Dipankar.

Launched in 2020 by a former IIM-Kozhikode Dipankar Biswas, and technocrats Diptanil Das and Bharat Bhushan, the Gurugram based Entroq Technologies aims to revolutionize the way Indians perceive finance, business and investment in capital markets, giving them a boost through artificial intelligence (AI) and machine learning (ML). Its mission is to reinvent financial literacy for Indians, where financial awareness is driven by intelligent information discovery and engagement with peers.

Screenshot of the app – FlipItNews

Speaking about its creation, Dipankar says: “The initial idea was simple. We wanted to have an instant notification engine in a clear 50 word summary format for all of our portfolio and watchlist stocks. We created an MVP by the name of FlipItNews and uploaded it to the Play Store in July 2020. We found over a thousand downloads in a few days without any promotions.

Realizing a good fit with the product market, the founders started chatting with newbie investors, understanding weak spots, and adding features like search and news chat.

Today, the app, which is available on both Play Store and App Store, works as a smart news discovery platform summarized in 50 words, one-click search of any stock, smart advice from top Indian brokers and real-time engagement feed. where users can chat and debate with other app users and learn on the go.

USP

FlipItNews is redefining the consumption of capital market information using cutting-edge data science and artificial intelligence. It is not so much a research-based product as it is a discovery platform, and according to Dipankar, “there is an information overload in the capital market and investments on the Internet.”

He says binge reading capital markets tutorials isn’t for everyone, and this is where FlipItNews delivers maximum value in minimum time so retail investors can benefit.

In August 2021, the startup also launched its social community and engagement platform – Circle – in the application itself. Dipankar claims Circle is India’s premier community-based investment information network.

“This is the age of a global financial revolution! We have seen the power of community and social media for DogeCoin and even in the case of GameStop. Social trading is the future, and we’re making it simpler and more engaging for modern, tech-savvy users with a hugely simplified user experience, ”says Dipankar.

YS Design Team

The startup not only builds a community, but also creates a smart platform where any fintech company can build their own community and interact with their target audience.

Founding team

With a team size of around 20+, Dipankar is responsible for managing the entire product stack, growth and marketing. Diptanil, who is the CTO, is responsible for technology and Bharat, COO, is responsible for business management and strategy.

Dipankar previously worked at LocoNav, a global logistics technology company backed by Sequoia Capital as Vice President – Growth and Marketing.

Diptanil, who has a background in system architecture and product user flow, has published several articles on natural image encryption and cryptography. Bharat has worked with TestBook, PepperTap, Jaypee Group, etc.

Market size and traction

the global online trading platform The market is expected to grow from $ 8.59 billion in 2021 to $ 12.16 billion in 2028 at a CAGR of 5.1% during the forecast period.

Currently, with half a million downloads and over 150,000 users per month, the app serves as both a news discovery platform and a social investment space.

“We are targeting both new investors and market experts. Our product is designed to add value to all investors, regardless of their stage of investment, ”adds Bharat.

Speaking about his business model, Bharat says, “We are following a 3C model. We started with content and are now building our community. Once our community hits a pull point, we’ll start to embed commerce into our ecosystem and start monetizing.

Yet to generate revenue, the startup is currently focusing on user engagement.

Funding and way forward

Started with a personal investment of around Rs 20 lakh, the startup raised Rs 3 crore from Kotak Securities in exchange for a 7.50 percent stake in the latter’s Startup Engagement and Investments initiative.

During this announcement, Jaideep Hansraj, Managing Director and CEO, Kotak Securities said, “Simplifying the stock market is becoming increasingly essential for retail investors and especially millennials and new investors. FlipItNews aims to carve a niche in the market by providing financial news, stock market analysis and social engagement organized in one app. We are excited about the company’s vision and look forward to this partnership.

In June of this year, the startup also raised Rs 18 crore in its fundraising round, in a mix of equities and Convertible Option Debentures (OCDS).

Going forward, the startup plans to launch its features in vernacular languages ​​with the mission of empowering investors in Level II and Level III cities.

In terms of competition, on a global scale, StockTwits and eToro are two companies that have been extremely successful in the area of ​​social investing. Dipankar says the startup wants to profit from being a forerunner in the Indian market.


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How OTT advertising is driving a paradigm shift in digital brand marketing https://ascensionriskmanagement.com/how-ott-advertising-is-driving-a-paradigm-shift-in-digital-brand-marketing/ Tue, 28 Dec 2021 05:32:44 +0000 https://ascensionriskmanagement.com/how-ott-advertising-is-driving-a-paradigm-shift-in-digital-brand-marketing/ The OTT space is growing to become very valuable for marketers to capture new target audiences and provide brands with another way to increase brand engagement. By Chanpreet Arora All over the world, media consumption is increasingly taking place in digital form. Over-the-top video (OTT) has been one of the predominant forms of visual entertainment […]]]>

The OTT space is growing to become very valuable for marketers to capture new target audiences and provide brands with another way to increase brand engagement.

By Chanpreet Arora

All over the world, media consumption is increasingly taking place in digital form. Over-the-top video (OTT) has been one of the predominant forms of visual entertainment among consumers since the 2000s. With the onset of Covid-19, the popularity of OTT video has skyrocketed further. According to a recent report by TVision Insights, the time spent on AVOD fell from 9.3% in the first quarter of 2021 to 38% in the third quarter of 2021, prompting advertisers to spend more.

Over the past couple of years, the OTT ecosystem has grown more lucrative from an advertiser and marketer perspective, with the marketing community placing bigger bets on how they spend and integrating with these platforms. forms beyond the usual spots. Taking advantage of this landscape and opportunity for growth, media owners like Voot continue to innovate to ensure marketers are able to drive a return on investment for every dollar spent.

Rise of digital IP

2021 saw OTT platforms take risks and experiment with digital-only IP addresses with the goal of bringing viewers premium, exclusive, and engagement content to the next level. Providing viewers with digital exclusive IP addresses has increased the number of viewers and time spent on platforms, presenting brands with a promising consumer engagement offer. Bigg Boss OTT was an evolutionary step that united entertainment and brands in a unique way. IP attracted new categories of brands to advertise and engage in the digital space as well as brands that were comfortable with TV to experiment with OTT support. With the Bigg Boss OTT success story as a case study, platforms have started proactively producing digital IP addresses that will further help them connect viewers with advertisers and marketers.

Emphasize interactivity

Video is moving from a passive activity to an interactive activity. The OTT era is all about interacting and interacting with the audience. A handful of brands have been built on interactivity because it allows them to better understand what their TG wants and needs. With the growing trend of fully digital gaming and first-class concepts, OTT players are unleashing the power of fandom and bridging the gap between brands and consumers. OTT Actors enable brands to engage more deeply with viewers through interactive features such as polls, quizzes, play-alongs, votes, changing the narrative of storytelling and bringing a whole new paradigm to business. ‘commitment. With the scale of the audience on OTT, interactive parts help brands connect with their target audience through meaningful integrations. Brands, too, are increasingly relying on premium platforms to take their interactivity game to the next level. With transparent technology solutions and a solid infrastructure, OTTs strive to provide support to brands, resulting in more expense.

Programmatic advertising

Being able to reach your audience where they are, when they are most responsive to your message, is of critical importance. The importance of OTT advertising is already becoming incredibly clear to many marketers. With extraordinary targeting capabilities, OTT on its own has enormous potential; but when combined with programmatic, it can be unstoppable and create the differentiator a brand needs to stay ahead of the game. With the growing popularity of OTT platforms, programmatic advertising enables marketers to adopt an already successful advertising strategy and maximize its potential in real time. It improves opportunities by combining target audience efficiency with broader reach, faster bidding and buying, and a truly personalized experience for users. With the growing demand for content consumption on OTT platforms, programmatic will continue to evolve to work more effectively for marketers, allowing the industry to have greater momentum around existing solutions and to build new strategies.

The OTT space is growing to become very valuable for marketers to capture new target audiences and provide brands with another way to increase brand engagement. Marketers able to effectively capture the preferences of the OTT audience and the nuances of OTT video advertising will remain at the forefront of the increasingly fierce competition for brand recognition and consumer loyalty.

The author is the head of the AVOD (Voot) of Viacom18 Digital Ventures. The opinions expressed are personal.

Read also: End of the year 2021: the online gaming industry soars; sees 108% increase in investment to $ 443.3 million in CY21

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How to make your marketing strategy a reality https://ascensionriskmanagement.com/how-to-make-your-marketing-strategy-a-reality/ Sun, 26 Dec 2021 13:00:00 +0000 https://ascensionriskmanagement.com/how-to-make-your-marketing-strategy-a-reality/ Business people discussing analytics getty Developing and implementing a strategy that helps your product sell is an aspiration for many businesses. A good marketing strategy ends up targeting the right audiences in a way that gets them thinking about your brand. As a result, your stores and website start to see more traffic and sales […]]]>

Developing and implementing a strategy that helps your product sell is an aspiration for many businesses. A good marketing strategy ends up targeting the right audiences in a way that gets them thinking about your brand. As a result, your stores and website start to see more traffic and sales increase.

But a good, really effective marketing strategy will drive demand for years to come. Target audiences will realize a need they didn’t know they had. Your brand becomes the first thing people think of when considering your category of product or service.

Famous names like Coca-Cola, Campbell’s and Disney didn’t make it to the top by accident. Careful planning, execution and analysis identified ways to reach high potential market segments while differentiating the brand enough to protect it from the competition. If you want your business to achieve last name status, you will need to follow suit.

There is no single approach to marketing strategies or a set of tactics that will work for every business. However, you can try different methods, measure the results, and make adjustments as you go. Here are some ways you can start turning your strategic marketing ideas into reality.

1. Review previous strategies

Almost everyone has heard the phrase, “If it ain’t broke, don’t fix it.” That might sound like good advice, but sometimes companies are too willing to live with strategies that are broke. Good marketing strategies start with a thorough understanding of what has worked in the past and what has gone wrong. All methods contain pros and cons or strengths and weaknesses, and determining which of these are essential to be successful.

Perhaps previous research has suggested that posts emphasizing lower prices than your competition would resonate with your audience. Although this message drew people to the door, it did not stop them from leaving. Figuring out what triggers or sore spots these lower prices have talked about is only half the battle. You also need to identify and understand the issues that caused those same customers to stop buying.

Through Analyzing What went well with a strategy and what went wrong, you will discover new approaches to try. Maybe the price isn’t a strong enough differentiator. You may find that you are targeting the wrong market segments for your brand. Or you might come to the conclusion that your post doesn’t have a central theme, causing confusion about what your business stands for.

Plus, even if you’re not a marketing genius, read content specific to your niche. For example, if you are a lawyer, find a SEO book for law firms or among you are a real estate agent find a social media book for realtors. Just because marketing isn’t your expertise doesn’t mean you shouldn’t understand the strategies commonly used in your industry. Once you’ve learned from previous strategies, focus on what you can do in the future to be different.

2. Focus on originality

Businesses don’t usually succeed by blending in with the crowd. Businesses need to find ways to stand out, even if what is sold becomes a commodity. In-depth marketing strategies include product and brand positioning. This is usually included in a marketing plan as a single positioning statement.

While a positioning statement communicates how you want your target audience to perceive your brand, it is also based on originality. This statement says what sets your brand apart from similar products and services. Positioning helps explain why consumers should buy from you, not just once, but over and over again.

It’s not enough to take your previous marketing strategy up a notch to focus on what makes your brand unique. Your target audience is unlikely to have a compelling reason to stick around if you simply extend a low price strategy to additional products. Instead, you need to build a story that appeals to the emotional and subjective reasons why your brand is different.

Ideally, these reasons match the values ​​and lifestyles of your target audience. Some market segments don’t continue to buy a company’s specialty coffee because they need a caffeine buzz. They buy an experience that includes personalized service, a cafe atmosphere and a feeling of exclusivity. These market segments can also look to the company’s corporate social responsibility and community outreach efforts.

3. Create your game plan

Ideas become realities by describing the steps you will take to get to the goal line. Creating the game plan for your marketing strategy works the same way. You’ll want to bring your team together to define realistic ways to achieve your goals. Many companies use SMART objectives, which are specific, measurable and time-bound.

For example, the main goal of your strategy is to increase market share. On its own, however, this goal is too broad and does not provide enough guidance for your team. Instead, you can narrow it down by including percentages, timelines, and audience segments. Your revised target could indicate that you want to increase your market share by 10% over the next year in two sales regions.

You can also add that you plan to achieve this goal using a combination of social media, direct mail, traditional ads, and email sending. Let your team tell you if the goals are reasonable and if there is enough bandwidth to implement. Perhaps the 10% growth target is not achievable given current numbers and competitor activity. However, 5% may be a realistic goal depending on your data.

4. Implement the strategy

The only way to know if something will work is to do it. Spending too much time in the ideation phase can lead to a loss of relevance of strategies. But fulfilling your plan doesn’t mean you’re done. During the implementation, it is important to measure the performance of your strategy and to make the necessary adjustments in a timely manner.

If consumers aren’t reacting to your brand story as you would expect, ask front-line staff. Collect customer feedback through employees in sales and service roles, in addition to information from consumer surveys and reviews. While you may take some comments with a grain of salt, look for similarities and common themes that point to where the problem lies. Don’t ignore or dismiss comments because of internal biases.

Designing and implementing effective marketing strategies takes practice. And successful formulas don’t always hold, as consumers and market forces change. Nonetheless, careful analysis, original ideas based on public sentiment, and the implementation of a solid game plan can help you realize a successful marketing vision.


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Ranking of the 27 New York Yankees’ World Series Championships https://ascensionriskmanagement.com/ranking-of-the-27-new-york-yankees-world-series-championships/ Fri, 24 Dec 2021 13:00:00 +0000 https://ascensionriskmanagement.com/ranking-of-the-27-new-york-yankees-world-series-championships/ The New York Yankees pitching team pose for an action shot (Photo by Mark Rucker / Transcendental Graphics, Getty Images) Is anyone still tired of New York Yankees fans screaming “27 rings!” “? Well then, you are probably not the target audience for the next 3,500 words. Enjoy your afternoon snack! (Editor’s note: Our good […]]]>

The New York Yankees pitching team pose for an action shot (Photo by Mark Rucker / Transcendental Graphics, Getty Images)

Is anyone still tired of New York Yankees fans screaming “27 rings!” “? Well then, you are probably not the target audience for the next 3,500 words. Enjoy your afternoon snack!

(Editor’s note: Our good friend and colleague Gabrielle Starr I’d like you all to know that this is actually 26 rings and a pocket watch, given to the Bombers for their 1923 World Series victory. But she’s a Red Sox fan. so is the last you’ll hear from her!)

There isn’t a franchise with as much fame and exhilaration as the Yankees, who have won in every generation and are currently in the midst of one of their saddest downturns, spending an entire 12 years without a title. 12! Embarrassing for us!

With the offseason as frozen as Brian Cashman in a sleeping bag, there’s no better time to remember. Of course, every World Series victory is Great, but which are the best of the best?

There are several things that can make a title “great”. The adversity encountered on the way to the ring? Quality of opponents? Memorable moments? Break the drought? The choice is yours.

Well, in this case the choice is actually mine, but you understand. I tried to weigh all the factors.

We’re saving # 1 spot for # 28, whenever it comes, because the recency bias is going to make it feel so good. Other than that, what follows is a grueling ranking of New York’s famous 27 Rings (well, Gabrielle, 26).

Congratulate yourself! Invaluable information found here.

New York Yankees 27 Rings Ranking

27. World Series of 1938, the Yankees won. Lion cubs 4-0

With all due respect to losing starters Bill Lee (twice, and no, not that one), a washed Dizzy Dean and Clay Bryant (relieved by Jack Russell, as there is no rule that says that ‘a dog can’t pass the work-up mop in the World Series), the 1938 Chicago Cubs were no match for those Yankees.

26. World Series 1939, the Yankees beat. Reds 4-0

The Yankees dropped Paul Derringer in Game 1, as both starters played all nine innings and Red Ruffing took the 2-1 victory. After that, anyway? 4-0, 7-3, 7-4. About as boring as a title, and clearly the two consecutive seasons where the NL was the least competitive. Paul Derringer?

25. World Series 1950, Yankees beat. Philly 4-0

Not all sweeps are built the same, but they’re certainly duller than a seven-game barn burner. The Whiz Kids were among the strangest opponents the Yankees have ever faced in the series, and their ace Robin Roberts was unable to start Game 1 after being overused in an attempt to secure the NL pennant first. place. Roberts was excellent in Game 2, but 33-year-old relief ace Jim Konstanty made his first start all season in game 1. Kevin Cash just drooled while reading this section. The Yanks won 1-0, 2-1, 3-2, 5-2. No offense, no back and forth, strange year.


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Emily in Paris still the most annoying show on TV? https://ascensionriskmanagement.com/emily-in-paris-still-the-most-annoying-show-on-tv/ Wed, 22 Dec 2021 08:30:00 +0000 https://ascensionriskmanagement.com/emily-in-paris-still-the-most-annoying-show-on-tv/ Overall, the brief for this season seems to be to “make Emily less annoying.” Collins even admitted that his on-screen alter ego might be an acquired taste in an interview with Nylon earlier this year. “A lot of Emily’s qualities, if you put them on paper, would seem so boring,” Collin said. One of the […]]]>

Overall, the brief for this season seems to be to “make Emily less annoying.” Collins even admitted that his on-screen alter ego might be an acquired taste in an interview with Nylon earlier this year. “A lot of Emily’s qualities, if you put them on paper, would seem so boring,” Collin said.

One of the biggest criticisms of the first season was that Emily showed little interest in learning the language. Above all, she seemed shocked that people in France only wanted to speak French. Language that is, in Emily’s own words, “Seriously erased.” “

This season, Emily is finally starting to take French lessons, and watching her try (and fail) to master the language makes the character more accessible.

A scene featuring Emily writing a letter of apology in French will hit home viewers who have fallen for tricky translations: Do you think I miss me? I love you the most. I’m sad to be mean.

To counter that, in season two, they added someone even more squeaky: his new love, Alfie (Lucien Laviscount). The couple meet in French class and we soon learn that Alfie is a real guy who loves football, guys and a few quiet pints. What he doesn’t like: the French.

A London banker, Alfie is forced to spend a year in Paris by his parent company and has no interest in taking advantage of his stay abroad. When Emily tries to lock Alfie up to work on a group mission, he abandons her, claiming, “I’m totally French for the day, Luv.”

Okay darling ? Lucien Laviscount as Alfie, Lily Collins as Emily in Emily in Paris.Credit:Netflix

When he finally accepts an hour, he demands that they meet at an American diner-style cafe. “I like being able to order coffee in English. Of course, we might have rolled our eyes when Emily said, “The whole town looks like Ratatouille», But at least she was delighted to be in France.

The show also moved away from Emily’s angle as the influencer she flirted with last season.

For those who remember, Emily started the show with 48 humble followers (less than my mum’s herb garden account, for the record), which seemed very low for a supposed social media expert. Emily’s social media grew more in three episodes than she did in 10, and it didn’t take long for the target audience (which includes the basic timeline for building a #personalbrand) to call the representation unrealistic.

Season two of Emilie in Paris cleverly avoids Emily on Instagram, and we see her a lot more in the know how to do real work offices. Well, it is. There are always more parties than meetings, but this is a step in the right direction.

Ultimately, this is a production of Darren Star, so of course, Emilie in Paris remains a French fantasy. Emily continues to brag about having a wardrobe that most marketing interns could only dream of.

COVID is non-existent despite Paris being hard hit by the virus. Her love interest with Chef Gabriel (Lucas Bravo) seems to have the most flexible reception hours in the world.

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But at least an effort has been made to portray Emily as a suitable person, someone whose life we ​​can empathize with, instead of fantasizing about. If the first season worked because it provided an escape during a difficult time, the soft-touch realism of the second season may be appropriate for now.

Emilie in Paris is streaming now on Netflix.

Check out upcoming TV shows, streaming shows, and movies to add to your favorites. Get the watchlist delivered every Thursday.


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