Target audience – Ascension Risk Management http://ascensionriskmanagement.com/ Mon, 04 Jul 2022 17:26:36 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://ascensionriskmanagement.com/wp-content/uploads/2021/08/cropped-icon-32x32.png Target audience – Ascension Risk Management http://ascensionriskmanagement.com/ 32 32 Nothing Phone: Carl Pei’s anti-iPhone Android falls into the mainstream OnePlus trap, but that’s okay! https://ascensionriskmanagement.com/nothing-phone-carl-peis-anti-iphone-android-falls-into-the-mainstream-oneplus-trap-but-thats-okay/ Mon, 04 Jul 2022 17:26:36 +0000 https://ascensionriskmanagement.com/nothing-phone-carl-peis-anti-iphone-android-falls-into-the-mainstream-oneplus-trap-but-thats-okay/ Nothing – a phone that seems to come out of nowhere, trying to achieve something… doesn’t launch until July 12, but thanks to some new leaks, we already have a good idea of ​​what Carl Pei’s new creation is in store for – Nothing’s specs, price and ambitions are all up in the air. close […]]]>

Nothing – a phone that seems to come out of nowhere, trying to achieve something…

doesn’t launch until July 12, but thanks to some new leaks, we already have a good idea of ​​what Carl Pei’s new creation is in store for – Nothing’s specs, price and ambitions are all up in the air. close on the table now.

by Marks Brownlee. It’s two sheets of Gorilla Glass held together by an aluminum frame and a ton of glue. In other words – a familiar phone concept.

But undoubtedly, the most remarkable thing about the Nothing phone is its transparent back, covered with LED lights. Nine hundred of them, to be precise – that’s 9-0-0. They can light up in various scenarios, like when you’re charging the phone itself or when the back of the phone is being used to wirelessly charge your headphones; as a battery percentage indicator and even as a video recording indicator.

As you can see from the spec sheet, if we ignore the hype that’s built up around the Nothing phone over the last year, the simple way to look at it is as a mid-range Android device with lights LED and a cheeky name that opens up a million different pun possibilities. I call them opportunities

However, is this enough to break through in 2022 in an extremely saturated telephone market, where we have telephones at any price and with a dozen different selling points? Let me tell you what makes me question Nothing’s idea of ​​a competitive mid-range phone and why despite my reservations, I remain optimistic about Carl Pei’s Phone 1… Let’s go!

Carl Pei’s Nothing Phone 1: Flagship Killer 2.0 – OnePlus (almost) to start over…

Before we dive into the corny stuff and bops, I can’t avoid giving Nothing Is Great credit. marketing campaign. Of course, it’s a familiar marketing campaign. OK, painfully familiar.

But it’s the same Peid strategy that turned OnePlus into a hype machine… The slow-but-steady-paced mythical feature reveals itself on social media; the direct way in which the company likes to address its audience; and the over-performing nature, which is so typical for a startup. Check, check and check….

Unsurprisingly, it seems to be working well so far! The Nothing phone’s exclusive YouTube video has over 6.5 million hits, which is about as impressive as it gets for an unreleased first phone. However, there are a few things that might challenge Carl Pei’s idea of ​​a Flagship Killer 2.0and some of them are quite obvious. Name them with me:

  • The Nothing Phone won’t be available in North America (the OnePlus One wasn’t either)
  • The Nothing phone will be sold through an invite-only system (like the OnePlus One)
  • The Nothing Phone will not be a direct flagship competitor when it comes to general specs and price (despite flagship phone sales hitting a new high from Q1 2022)
But of course, that’s not where the story ends…

The Nothing community (partly made up of OG OnePlus users) is behind Carl Pei & Co

Despite the availability struggles that are inevitable when you have a small team of 300, Pei & Co has the attention of almost 200,000 people who have signed up to pre-order the Nothing Phone 1. Here are some enthusiastic YouTube comments from March, when Pei announced the Nothing Phone:

  • Focus on better repair ability. Do not super lock hardware.
  • Same for software. Let people play with it, don’t make it a super closed system.
  • Price appropriately. DON’T GET greedy. The money will come gradually with other services as well.
  • Build a great ecosystem (I know you work for this).
  • Always be young, energetic, don’t get lazy and make your product just to sell it. Make it innovative and compelling.
  • Make an “X” model of your phone which can be super feature rich.. like your test bed for phone enthusiasts.

In a word, many are rooted for nothing to succeed. Some of them literally cry out for help in Pei’s name; some think he could be modern-day Steve Jobs, and some even have an elaborate vision of what would lead Nothing to a total takeover…

But will lightning strike twice for Pei and will that be good or bad?

Will Carl Pei’s Nothing fall into the same “mainstream trap” as OnePlus?

The answer is… absolutely no. Because, unlike the OnePlus 2013, Nothing already is a mainstream brand…

It’s a public secret – Carl Pei is gone OnePlus because its desired vision of what a “disruptive phone” is supposed to look like was no longer achievable at the scale OnePlus had achieved. However, while some might forget, OnePlus technically wasn’t Pei’s only attempt to create a brand with a focused mission.

If you remember how the OnePlus Nord launched, you would know it was a very similar campaign to the launch of Nothing Phone. The Nord was and is its own brand – it has separate social media accounts from OnePlus, and the pure existence of the budget Nord range is essentially OnePlus and Pei admitting that their most popular phones are no longer “flagship killers” , but simply florets.

Then if we go way back and watch the original OnePlus One we would see was a phone that had a real target audience and a clear mission too. The original OnePlus was the phone for Android enthusiasts and modders. It literally ran the highly customizable CyanogenMod instead of Google’s version of Android, a locked-down OS like Apple’s, or a messy overlay like Samsung’s TouchWiz.

But of course that had to change. As it grew, OnePlus started looking for wider appeal, but guess what! That’s what happens when a business starts to grow.

BBK, the powerful parent company of OnePlus which also owns Oppo, Vivo and Realme, was Never go to Adjust for less. Wink wink. The difference now is that Nothing is already there – past the hero stage. But that doesn’t mean the company can’t win. In fact, quite the opposite…

Nothing Phone (1): Carl Pei will never settle

Yesthe Nothing phone is a confusing “iPhone competitor” (according to Pei’s ambition), which has absolutely no chance of robbing iPhone users Apple. For one thing, the Nothing Phone 1 isn’t a flagship device and it still runs…Android. If you don’t believe in Cupertino’s gravitational pull, ask Android phone makers like Samsung and Google if it’s easy to compete with Apple…Reallythe Nothing phone seems like just another Android, trying to be something it’s not and that’s because of Pei’s eternal idea of ​​things that have to be”fixed“and the phones that must”become fun“. His Twitter bio literally says, “Let’s make tech fun again!” »…

But who smartphone problems does the Nothing Phone go to fix? Is it easily fixable? Super tough? Is it the most durable phone ever? Will its battery last three days? Does it carry a revolutionary camera sensor like the Xiaomi 12S Ultra? Not really. And that’s OK!

Nothing Phone should be proud to be mainstream

I’m just trying to say that actually I As what the Nothing phone is becoming! It is an adequately priced device that looks attractive and different sufficient. For example, it has flat sides (ironically, iPhone-inspired), a bold rear look (totally badass in black), and somewhat chunky but symmetrical display borders, which I prefer over the opposite approach which is badly chosen by the manufacturers 9/10 times.

Yes! I say I like what I see! It took me a minute to get into the design, but I’m there now. However, it’s the bizarre notion behind the Nothing phone that makes it seem… embarrassed be what he is. It’s a consumer phone that tries to appeal to the masses by calling out other consumer phones to be…too mainstream. Just watch Pei passively and sometimes actively aggressive keynote, which is literally called… “THE TRUTH”. All in capitals.

Anyway, I hope the launch of Nothing goes smoothly… you know – despite Carl’s obsession with being the good guy. ‘Cause if after a whole season of teasers, we got another one rushed android phone full of bugs and a rear light show, existing value champions from established brands like the Galaxy S21 FE, Google Pixel 6 and The iPhone 12 (450-550 €), will make Nothing’s mission of success even more impossible than it already seems. Moreover, the Google Pixel 6A and Google Pixel 7 is also knocking on the door now…

But you know what…I’m rooting for nothing! Get Peid, Carl.

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The best Roblox memes that will make you laugh https://ascensionriskmanagement.com/the-best-roblox-memes-that-will-make-you-laugh/ Sat, 02 Jul 2022 16:15:00 +0000 https://ascensionriskmanagement.com/the-best-roblox-memes-that-will-make-you-laugh/ There are very few games with as much “memorable” content as Roblox. Over the years, true fans of the game and those who play it as a joke have made more than a few cursed memes with their in-game characters. Roblox Memes have become some of the most popular types of memes to find and […]]]>

There are very few games with as much “memorable” content as Roblox. Over the years, true fans of the game and those who play it as a joke have made more than a few cursed memes with their in-game characters. Roblox Memes have become some of the most popular types of memes to find and create on Twitter, Instagram, and Reddit. Although many of these memes are considered “cursed”, they have become one of the funniest and most beloved forms of media on the internet.



RELATED: Fun Soccer Games on Roblox

Roblox Memes are the purest form of Gen-Z humor online, as many of these memes might seem absurd to an older audience. That said, many Roblox memes are just disbursed enough that they could elicit a laugh from almost anyone who sees them.

11 “If being too handsome was a crime…”

A popular trope in Roblox memes deliberately uses bad grammar and spelling mistakes for comedic effect. This meme is definitely no exception, as it depicts a completely naked person. Roblox character saying; “If being too good-looking was a crime, then I’m the arrest.”

There is something to be said for the confidence of this particular Roblox character. Even though he’s completely naked and still wearing one of the classic default skins, he still flaunts how handsome he looks in this well-crafted ensemble. Roblox same.

ten “My mom said if I didn’t stop playing Roblox…”

Gen-Z often sheds light on heavy topics, such as violence and sometimes death, in their memes. This kind of “dark” meme culture can be found all over the internet, but it’s mostly seen in memes created in Roblox.

This particular meme depicts a character from the game lying on the ground with a speech bubble above his head saying; “my mother said if I didn’t stop playing Roblox she’s going to break my head [with] the keyboard.” This text bubble is followed by a keystroke, implying that the character has met his fate for not taking a break Roblox.


9 “Why is everyone sleeping?”

Another one Roblox meme playing on dark humor, this particular meme depicts an all too innocent Roblox player standing in a room full of corpses of other players. He looks around and innocently asks “why [is] everyone is sleeping ?”

RELATED:

Best Dragon Ball Games You Can Play on Roblox

It’s likely that this meme was created on one of the many minigame servers that Roblox has to offer. Normally, there are certain servers and minigames where players cannot die and lose their items (some of which can be purchased with Robux) on the server. Either way, let’s hope this meme was staged and this instance wasn’t the first contact with this young player’s death.


8 “I am dead”

One of the most recognized Roblox memes features two bread-shaped characters standing next to each other. One of them is lying face down, declaring that he “died”. The other responds in a distant manner, simply responding with “ok”.

The completely indifferent expression of the bread-shaped figure standing next to the “dead” is really what makes this Roblox even so memorable to all who see it. Readers can hear the lack of emotion behind seeing that fellow bread-shaped player has met his fate.

seven “Ugh”

A distinct powerful feeling comes with getting a cool looking weapon in a game. This is no exception in Roblox, as there are several cool items and weapons that players can collect from different fighting mini game servers.

This Roblox meme portrays this sentiment perfectly, as it shows a character from the game holding a weapon similar in shape to a bo staff. He brandishes the gun and declares, “It’s going down somebody’s neck.” However, the character standing next to him seems significantly less enthused about this weapon, as he responds to this statement with a harsh “ugh”.

6 “How do I type?”

Roblox is marketed as a game for a younger audience, so naturally a lot of these memes play on the innocence and intelligence of that target audience.

This particular meme depicts a new player, donning one of the default skins, sitting next to a few other in-game characters using the same default skin. New player asks in chat, “how do I type?” This Roblox meme could make anyone laugh, because the juxtaposition of this character simultaneously posing and answering his own question is too funny.


5 “Charge, my army!”

Role-playing is a very common practice in Roblox. There are entire servers dedicated to specific types of roleplaying, including different fandoms and characters.

This meme depicts a few characters who appear to be engaging in some sort of royal/fantasy roleplaying game, except that all three players play as kings/queens. When one of the characters playing royalty commands an army of non-existent players to “charge”, it’s kind of laughable. Hopefully more players will join this player’s roleplaying game and assume the role of his army, so he will have players to give orders to instead of talking in an empty space.


4 “We had to put him down”

Fortnite and Roblox are both immensely popular games, but fans of either game will take every opportunity to poke fun at the other. This particular Roblox meme does just that, as it pokes fun at the Fortnite dances that have become infamous in today’s media and culture.

It represents a noodle-like spaghetti Roblox character telling another player, off-screen, that their “child was fine, but he made a Fortnite dancing, so he had to be shot.” There’s almost a guarantee there’s a Fortnite version of this meme, with fans of the old game mocking the infamy of Roblox. Despite this, both games are worth checking out.


3 “Takis are seriously intense”

The meme depicts the titular deuteragonist, Omori, from the multi-purpose psychological horror game of the same name as a character in Roblox. He tells the reader, “The pain of my endless guilt is intense, but the takis are seriously intense.”

RELATED: Scary Horror Games You Can Play On Roblox

The meme almost looks like an advertisement for Takis (which honestly would be pretty effective marketing), but it just plays off the intensity of the horror game themes and juxtaposes it with the “intensity” of snacks like Takis .


2 “Despacito”

One image floating around the internet circa 2017-2018 (roughly the height of the “Despacito” meme) was of this spider-like character in Roblox. The meme depicted a spider-like character with a blank, emotionless smile simply saying the word “Despacito.”

This meme is one of the most absurd, because those who really found this meme funny were those who experimented with the song meme culture Despacito by Luis Fonsi after its release in 2017. That said, it’s an interesting image to watch, whether the viewer is there to check out the plethora of “Despacito” memes that have circled the internet or not.


1 “Melonia”

Word games are fun for all audiences who encounter them, and that Roblox meme is certainly no exception. Representing a game character wearing a watermelon skin, this Roblox the character brandishes a gun and asks for the statement “don’t make me commit a melon”.

The pun takes the word “crime” and mixes it with the melon skin the player is wearing. This Roblox meme is sure to make everyone who sees it laugh because the pun is so unique.

AFTER:

Roblox: The best Tycoon games you can play for free

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Reach target audience with SEO optimized PR content from PR We Are https://ascensionriskmanagement.com/reach-target-audience-with-seo-optimized-pr-content-from-pr-we-are/ Thu, 30 Jun 2022 21:54:07 +0000 https://ascensionriskmanagement.com/reach-target-audience-with-seo-optimized-pr-content-from-pr-we-are/ New Delhi, India – June 30, 2022 – We live in an age where social media holds great power. This technology has proven to be a blessing for brands and influencers, who want to reach a wider audience. But maintaining space on social media and reaching your target audience is not an easy task. You […]]]>

New Delhi, India – June 30, 2022 – We live in an age where social media holds great power. This technology has proven to be a blessing for brands and influencers, who want to reach a wider audience. But maintaining space on social media and reaching your target audience is not an easy task. You need appropriate and responsive content as well as carefully planned social media strategies.

Wondering where to find a helping hand?

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Provide SEO optimized PR content

If you want to reach the target audience and tell the world about your brand or services, you need exceptional content that they can relate to. But that’s not enough in today’s competitive world. You need SEO-optimized content that ranks higher on Google.

PR We Are aims to help you get the job done by providing the right content. They develop strategies to make your story more interesting and engaging. The agency understands that today’s online audience is very unforgiving and impatient, which is why it provides content that hooks them. Holding your audience’s attention is the most difficult task, and PR We Are knows it.

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Proposed Workforce Housing for Western Avenue in Augusta https://ascensionriskmanagement.com/proposed-workforce-housing-for-western-avenue-in-augusta/ Mon, 27 Jun 2022 21:20:21 +0000 https://ascensionriskmanagement.com/proposed-workforce-housing-for-western-avenue-in-augusta/ Discussions are underway to redevelop 99 Western Ave. in Augusta. The buildings, which would be demolished and replaced by a 38-unit building, were empty on Monday. Andy Molloy/Kennebec Journal AUGUSTA – The developer of Stevens Commons in Hallowell is launching a proposal to build a new 38-unit apartment building for workers on a neglected Western […]]]>

Discussions are underway to redevelop 99 Western Ave. in Augusta. The buildings, which would be demolished and replaced by a 38-unit building, were empty on Monday. Andy Molloy/Kennebec Journal

AUGUSTA – The developer of Stevens Commons in Hallowell is launching a proposal to build a new 38-unit apartment building for workers on a neglected Western Avenue site where other developers have previously tried, but failed, to develop accommodations.

Construction company owner and real estate developer Matt Morrill recently gave Augusta city councilors a rough idea of ​​his proposal for 99 Western Ave., in part to gauge their level of interest, as he and city ​​officials predict the project will likely require a special contract area, which would need to be approved by councillors, to be built on the site.

Some councilors loved his proposal, saying it would bring much-needed new housing to the city and redevelop a long-neglected site where the current building, which would be demolished, sat vacant for a decade.

“When I first saw Mastway I was very excited because you have a great reputation in this area and you do a great job,” At-Large Advisor Heather Pouliot said of the proposal. Morrill, owner of Mastway Development. “It’s very high on our list of goals – workforce housing is one of our biggest needs, like all other types of housing. It’s definitely 35-40 units that we really need, and I think they will be filled in two days.

However, Ward 1 Councilor Linda Conti, whose ward includes this part of town, said she was already getting calls from neighbors at the site who are concerned about the proposal and its potential impact on their neighborhood. She said, in particular, neighbors were concerned that visitors to the proposed building would park on Pike Street, which is adjacent to the site. She also noted that the four-lane, heavily trafficked Western Avenue is a dangerous street to cross, saying she herself saw someone get hit and killed by a vehicle one winter.

“I don’t know what we could do to make this area safer,” Conti said when advisers discussed the proposal at their meeting last week. “I know there is a housing need. I don’t think it’s a great place to stay.

Morrill said each of the 38 units, which would be a mix of one-bedroom apartments and studios, would have its own parking space. He said he was sensitive to parking and neighborhood issues and said as soon as he put the building under contract to buy, he walked out and knocked on neighborhood doors.

“I think we’ve come up with a good plan that would suit the site. It will be a little less intrusive than some of the other proposals,” Morrill said. “Part of my business plan when taking on a project is to involve the community and try to take an overlooked property and make it an asset to the neighborhood.”

He said the target audience for the units would be workers. It would be developed with a MaineHousing program and would be limited to people earning no more than 60% of the area’s average income.

Morrill said rental rates would likely range between around $850 and just over $900 per month.

The proposal, which Morrill said will be submitted to the Augusta Planning Board for consideration in the coming months, is not the first to suggest redeveloping the site for housing.

In 2020, developer, real estate agent, and landlord Jim Pepin applied for waivers from certain city zoning requirements to build a new 50-unit seniors’ apartment building on the site. He withdrew his proposal after the Planning Board voted 2-3 against recommending a proposed contractual zoning agreement, which would have waived certain requirements of the two zoning districts that apply to the site.

Board members indicated at the time that they were concerned that the location on busy Western Avenue would be a good place to live for seniors and that the proposal did not provide enough parking. This proposal included 42 parking spaces, short of the zoning ordinance requirement of one parking space per unit.

Ward 2 Councilor Kevin Judkins said with some common sense that the previous draft could have been approved. But he expressed support for Morrill’s new proposal.

“We’re not going to solve our housing problem with one massive project or development, it’s going to be one structure at a time, one house at a time, and in this case 38 (apartments) – that’s fantastic,” Judkins said.

Morrill said his proposed project will likely require a contract area agreement with the city to provide exemptions to certain city zoning rules such as potentially, floor area ratios, impermeable surface coverage and a reduction in setback. required for the proposed new building.

Augusta and other areas of the state have experienced a shortage of available housing at all levels.

Keith Luke, director of economic development for the city, said 99 Western Ave. had been a problematic property and a target site for redevelopment since he started working for the city 10 years ago.


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New puzzle for the cops: cybercriminals buy personal data in bulk https://ascensionriskmanagement.com/new-puzzle-for-the-cops-cybercriminals-buy-personal-data-in-bulk/ Sun, 26 Jun 2022 01:09:06 +0000 https://ascensionriskmanagement.com/new-puzzle-for-the-cops-cybercriminals-buy-personal-data-in-bulk/ “Dear customer, your account with xxxx has been suspended. Please complete your KYC (know your customer) with this link…”; “Dear user, please update your KYC for your account with this link/number…”; “Dear customer, you have earned reward points worth Rs 5000 in your account xxx…” These are just some of the mass messages received on […]]]>

“Dear customer, your account with xxxx has been suspended. Please complete your KYC (know your customer) with this link…”; “Dear user, please update your KYC for your account with this link/number…”; “Dear customer, you have earned reward points worth Rs 5000 in your account xxx…”

These are just some of the mass messages received on thousands of phones every day, sent by scammers waiting for people to click on phishing links and share personal information. But what has exacerbated the headache for law enforcement lately is the proliferation of websites that sell people’s names and numbers in bulk, senior Delhi police officers told The Indian Express. The agents added that the scammers have become proficient in creating similar websites of banks, telecom providers or brands to steal information and siphon off money – between a few thousand and several hundred thousand dollars. – vulnerable people.

In March, Delhi Police’s Cyber ​​Cell arrested 23 people for sending such messages daily and ‘tricked’ people into visiting fake websites under the guise of updating KYC information – for lack of they would “lose” their account at a major public sector bank.

Once a person parted with their personal information online, the money would quickly disappear from their account.

A senior public sector bank official, who did not wish to be named, said: “Last year we had over 500 complaints in November-December. We had to send out alerts on social media, newspapers and on our app. Fraudsters continued to send mass messages asking people to update their KYC or else they would lose their account. We have also reported the matter to the Delhi Police and the Home Ministry. It is very serious. These people pose as bank officials and cheat customers out of hundreds of thousands of rupees. We would never send such messages to our customers.

KPS Malhotra, DCP (Cyber ​​Cell), explained how it works: “The men sent messages en masse with links that allegedly lead to a fake public sector bank app page. The account holder would provide personal information on the fake online banking page and the accused would take that information, log into the original account and siphon money from there.

“It was a pan-Indian network; we had over 100 complaints with us. More than 51 of them were in Delhi. The defendants were arrested at different locations,” the DCP added.

In fact, many FIRs often file hundreds of complaints – last year, for example, Dwarka’s Cyber ​​Cell recorded eight KYC fraud cases, each involving over 500 complainants from across the country.

In the March case, the police found many victims lost up to Rs 1 lakh. According to the police, these gangs operate from different cities in the country – which poses problems of competence for the investigators – and have several modules to manage different tasks.

For example, some men are tasked with creating phishing links, mass texting, and creating bank accounts to transfer the money to, while others work to obtain data on their targets. .

According to Cyber ​​Cell, obtaining victim data is key to the operation. An ACP level officer told The Indian Express that the defendants buy it from websites where the personal details of thousands of people are sold in bulk for as low as Rs 600 and up to Rs 7,000.

The Indian Express connected to some of these websites and saw how easily one could buy data – names, phone numbers and even addresses. The data is differentiated into different categories for “marketing purposes”.

The categories include ‘Students looking for a job’, ‘Seniors’, ‘Delhi-NCR doctors’ and ‘Delhi-NCR car owners’, which allows fraudsters to focus more easily on the group they wanted to target.

The data is available in the form of different files, it is enough to create an account on the sites and to buy it.

A team led by CPA Raman Lamba discovered that the defendants obtained numbers from these websites and regularly sent mass messages.

“They mainly target senior citizens, retired civil servants and frequent buyers. The data of these people is readily available on websites,” an officer said. The Indian Express contacted one of the websites and asked about the data being sold online.

The company, which declined to be named, claimed that details such as name, email ids and phone numbers could be shared and sold as these are categorized as ‘data’. general”. However, data such as credit card details and medical records cannot be shared online as they are “sensitive/personal”.

“There are no laws protecting the sale of general data. Data can be categorized and sold online for marketing purposes. Many brands want their “target audience/customers” and need such data. This data selling business was started to provide data for marketing purposes, but cyber criminals can also use it for illegal purposes… Data is only shared for promotional activities… It is the responsibility of the user,” the company spokesperson said.

Asked how the websites collected this data in the first place, the spokesperson said: “As there are a lot of companies that sell data, so they buy data from each other as needed. However, the original source of the data is unknown. But as far as I know, some data such as B2B company data, doctor data, chemist data is collected from web directory sites where name, address and contact numbers are openly available. And other data can be sold by the companies themselves – for example, I opened an account (with a broker) for trading, and after a few days I start to receive calls from different companies for purposes commercial, so we can believe that the data is obviously sold by the company itself, and when that data is used by those companies, it comes into the open market to be resold by small, medium-sized sellers.

In the event that a fake banking app was created, the accused would send mass messages to thousands of people every day and then wait for people to click on the link.

An officer said that when victims clicked on the link, they were directed to the fake/phishing website, while the accused opened the original website. As the person typed in their username and password, the accused would see it in real time, the officer said.

At this point, an OTP or one-time password would be required for login.

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“Since the OTP is a crucial part of the login, the accused would also put an OTP link on the fake site. As soon as the victim types the received OTP on his mobile number, the accused would use it on the original website and would have access to the account,” the officer said.

Moreover, the accused would send more OTPs to continue withdrawing money from the account. On the victim’s mobile/laptop screen, she would see the KYC formalities being completed and the site asking for yet another OTP to complete the process.

“As the victim thinks he is completing his KYC process or registration for reward points, the accused is simply stealing OTPs and withdrawing money from his account,” the officer added.

In one specific case, the defendants were arrested with more than Rs 2 crore. “They started the operation during the pandemic; in fact, many gangs did. We received more than 25 complaints with the same modus operandi. Most of the complainants were 45 and older. One of the complainants, a retired DU professor, was defrauded of Rs 1.7-2 lakh. It was the highest amount.

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What are the benefits of open access research? https://ascensionriskmanagement.com/what-are-the-benefits-of-open-access-research/ Fri, 24 Jun 2022 13:24:00 +0000 https://ascensionriskmanagement.com/what-are-the-benefits-of-open-access-research/ IntroductionTraditional editionOpen access research and self-publishingLimits of open access researchReferencesFurther reading Open Access (OA) research refers to a less traditional form of publication. This involves publishing out of pocket through a third-party source with some credibility and then granting that publication to all readers for free. Image Credit: Thanakorn.P/Shutterstock In the past, international conglomerates and […]]]>

Introduction
Traditional edition
Open access research and self-publishing
Limits of open access research
References
Further reading


Open Access (OA) research refers to a less traditional form of publication. This involves publishing out of pocket through a third-party source with some credibility and then granting that publication to all readers for free.

Image Credit: Thanakorn.P/Shutterstock

In the past, international conglomerates and highly accredited academic institutions only published their own findings in exchange for financial compensation, to advance their research. However, we are now seeing the novel transform into open access documents. Although few in number, they see greater impact in academia and may even become the norm in decades to come.

Traditional edition

Under classic publishing, there is no cost to the searcher, as the entity in question will put the item up for sale, whether by subscription or upfront payment. This will benefit the researcher with financial compensation, in addition to the publicity they will receive on behalf of the publication. This will lead to more grants, college scholarships, etc.

On the other hand, open access research via its own platform may come with various preliminary costs. Running a journal or maintaining a platform on which to speak to an audience can be expensive, as researchers may have to pay for editing, professional formatting, associate editors, etc. If the researcher wishes to expand their target demographic, they will need to implement a sales and marketing approach, which could further increase costs.

Open access research and self-publishing

The open access search paradigm is relatively new and directly correlated to the novelty of the World Wide Web. Websites such as LexisNexis, academia.edu and researchgate.com host many self-published works, paying the journals a set fee so that they in turn can produce the journal in open access. As the article is free and accessible, one can influence and connect with a wider range of researchers and other writers.

Image Credit: Inspiring/ShutterstockImage Credit: Inspiring/Shutterstock

Many private companies will distribute the abstract section of a person’s research and demand full payment if a person wishes to read the entire article. This coincides with traditional publishing. However, with open access search, interested parties will be able to see all of your text. This will lead to an increase in his H-index, which is a measure of the impact factor in a specific academic field.

This positive aspect of open access journals will also increase the researcher’s readership and citation counts. If one wishes to peruse the traditional edition, the audience will be lacking, unless one is part of an institution that will bear the cost of the subscription.

This can be quite a large expense if someone wants to pay for multiple journal subscriptions. With open access research comes the exposure effect, related to the cognitive bias in which “the more people have access to your findings, the more people will like and appreciate those findings”. The more exposure one gets, the more citations one will get in any written work they produce.

Related: Importance of rare disease research

Limits of open access research

While this method grants more data and research to more people, expanding the depths of everyone’s scientific knowledge banks, there are some caveats. The floodgates of open science data have resulted in more predatory publications and more predatory reviews. These journals will target inexperienced research or unreliable findings and publish them for a small fee.

Second-rate scholars will often willingly pay a toll for the resulting publication, aspiring to gain status or expand their CV. This has been demonstrated in medicine, chemistry, psychology, and other STEM and non-STEM fields. This leads to predatory journals hoarding a large sum of money, followed by the publication of untrue data. This kind of open access leads to recognition as a form of reimbursement, while being hit with a substantially high fee.

Clear signs exist for those wishing to avoid these predatory reviews. For the most part, these journals will be newer, publishing only two to four issues per year. This low number of publications is somewhat sustainable thanks to the high fees that investigators pay to produce their findings. For these reasons, aspiring writers should look for publishing sites that have a high turnover.

Also be wary of the credibility and notoriety of other researchers who publish on the site. This will denote a level of trust in the editor and is an even better sign of truthfulness than the number of posts.

Ultimately, the future of publishing platforms and data dissemination is unknown. However, all stakeholders agree, changes in the publishing landscape are inevitable. Some believe that the “green” route will be taken, referring to the self-archiving of articles published by non-OA journals.

Others believe that the “golden route” will gain popularity (direct publication in open access journals). Both movements are predicted to grow in popularity, and there may even be room for both mediums to exist.

Image Credit: Vtmila/ShutterstockImage Credit: Vtmila/Shutterstock

References

  • Albert KM (2006). Open Access: Implications for Scholarly Publishing and Medical Libraries. Journal of the Medical Libraries Association: JMLA, 94(3), 253–262.
  • Eysenbach G. Benefit of citing open access articles. PLoS Biol. 2006 May;4(5):e157. doi: 10.1371/journal.pbio.0040157. Published online May 16, 2006. PMID: 16683865; PMCID: PMC1459247.
  • Heller, M., Moshiri, M. and Bhargava, P. (2015). From the Publisher’s Desk: Benefits of Open Access Publishing. Radiology Case Reports, 8(2), 840. https://doi.org/10.2484/rcr.v8i2.840
  • Tazegul G, Emre E. Scientometric data and open access publication policies of clinical journals in allergy and immunology. Cureus. 2021 Feb 26;13(2):e13564. doi: 10.7759/cureus.13564. PMID: 33815978; PMCID: PMC8007201.
  • Abadal E. Gold or Green: The Open Access Policy Debate. Int Microbiol. 2013 Sep;16(3):199-203. doi: 10.2436/20.1501.01.194. PMID: 24568035.
  • Manca A, Martinez G, Cugusi L, et al. Free predator access in rehabilitation. Arch Phys Med Rehabil 2017;98:1051–6.Google Scholar
  • AR memory. ResearchGate is no longer reliable: leniency towards ghost journals may diminish its impact on the scientific community. J Pak Med Assoc. 2016 Dec;66(12):1643-1647. PMID: 27924967.

Further reading

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Train employees using the ADDIE model https://ascensionriskmanagement.com/train-employees-using-the-addie-model/ Wed, 22 Jun 2022 21:23:00 +0000 https://ascensionriskmanagement.com/train-employees-using-the-addie-model/ Investing in your people is one of the best ways to give your organization an edge over others. Keeping your teams sharp and engaged in the highly competitive furniture industry can be a differentiator. This can be done with an effective learning method to train employees. It is recommended that you follow a proven model […]]]>

Investing in your people is one of the best ways to give your organization an edge over others. Keeping your teams sharp and engaged in the highly competitive furniture industry can be a differentiator. This can be done with an effective learning method to train employees.

It is recommended that you follow a proven model to ensure you get the desired results from the training presented within your organization. One of the most popular instructional design methodologies, the ADDIE model, is an easy-to-follow process with a step-by-step systems approach. ADDIE stands for Analysis, Design, Development, Implementation and Evaluation. It can be used for in-person and online training. ADDIE will provide a standard for the instructional designer to ensure that each course has a consistent design and the high level of quality you expect.

Analysis (A):

During the analysis, fundamental questions such as who, what, when, where, how and why are addressed. Through a needs assessment, course objectives are created and target audience and knowledge are identified. The expected return on investment (ROI) and ensure they align with the organization’s strategy and goals.

Design (D):

The design phase uses the information gathered during the analysis to begin brainstorming on the content, the tools used and the delivery style. The content is then mapped with a timeline to ensure the information is presented in a logical manner. Goals are developed, tests are created, and the outline of a prototype plan is written.

Development (D):

This is where the organization and construction of the actual program begins. The various components, such as videos, tests, workbooks, and scripts, are created. Content should be regularly tested to ensure that it conveys the message and information in an digestible way.

Implementation (I):

During implementation, all interested parties should prepare themselves and learners for the learning experience, including allowing time for them to properly engage with the training once the content designers are satisfied. content. Learners need to understand the new tasks and responsibilities they should be able to perform.

Rating (E):

At each step, the process may require revisiting and refining previous steps. Improvements should be at the center of every step, especially the evaluation phase. Feedback from participants and observers should be collected and used to create a more meaningful experience for each new participant. Stakeholders must be able to verify that knowledge transfer has actually taken place to determine the true return on investment. A review of the objectives established during the analysis phase should be used to determine if the training objective has been achieved.

ADDIE is a circular model used to train employees that calls for constant improvement to continually refine and update content. This will ensure that information is provided and remains relevant and up-to-date.

Most organizations use a learning management system (LMS) to track, assign, and record training, especially for compliance-type learning. There are even LMSs designed for small organizations with less than 40 users. An LMS can also be used to provide e-learning and provide on-demand training to provide refresher or just-in-time learning opportunities. It’s a great way to deliver content to workers in various locations, or to learn remotely, in a consistent way. It’s a flexible, focused, and streamlined approach to course creation.

In addition to the ADDIE model, other great instructional design methodologies include Merrill’s Principles of Instruction, Gagne’s Nine Instructional Events, Blooms’ Taxonomy, Dick and Carey Model, Kemp Design, and many more. . The best is the one that works well for your organization.

Whichever one your organization uses to train employees, consistency is key to creating the best results for effective training. When participants anticipate a quality learning environment and materials, they show up better prepared and retain information at higher rates. Employees will appreciate your investment in their success and career, which can help production and retention rates in your organization.

CLICK HERE for more HR resources from HFA.

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They set out to produce an “accessible” Mishnah. The price: $645 https://ascensionriskmanagement.com/they-set-out-to-produce-an-accessible-mishnah-the-price-645/ Tue, 21 Jun 2022 01:56:59 +0000 https://ascensionriskmanagement.com/they-set-out-to-produce-an-accessible-mishnah-the-price-645/ JTA — As an avid book collector and operator of an independent Jewish press, Larry Yudelson was thrilled to learn that a new annotated version of the Mishnah, the first collection of the Oral Torah, was on the way. Then he found out how much it would cost. “At this point, I’m not going to […]]]>

JTA — As an avid book collector and operator of an independent Jewish press, Larry Yudelson was thrilled to learn that a new annotated version of the Mishnah, the first collection of the Oral Torah, was on the way.

Then he found out how much it would cost.

“At this point, I’m not going to go out and buy a copy,” Yudelson said.

That’s because Oxford University Press priced the three-volume set in August at $645 — a steep but not unheard of cost for an academic text, and among the most expensive of its own offerings.

“It was a huge disappointment,” Hayim Lapin, a professor of Jewish studies at the University of Maryland and co-editor of the project, said of the award. “Unfortunately, we had no say in this calculation.”

Oxford University Press explained the award in an email to JTA: “As an expansive and ambitious three-volume scholarly undertaking, intended to be the definitive edition of the founding text of Rabbinic Judaism, it is expensive to produce and involves a significant investment in publishing. , proofreading, typesetting and printing.

Oxford said a lower-cost version could still be released in the future, and the authors hope it could happen next year. Still, the surprise award underscores the complicated role that academic publishing plays in creating Jewish texts: University-affiliated presses publish works that otherwise could never attract a massive audience, but their prices can be prohibitive. for average readers.

“The academic price is good at the library, but it’s not really good for beit midrash,” Yudelson said, referring to Jewish study halls. “And I think there are a lot of batei midrash where they would be welcome these days.”

PhD students and rabbis who were otherwise enthusiastic about the book balked at the price on Twitter. But the authors suggested that the target audience – at least for now – is made up of specialists for whom an explained Mishna would be an essential tool.

“My ideal audience would be a New Testament teacher,” said Shaye Cohen, co-editor of the project. “I kept thinking of scholars who are very bright, very learned, who have worked on related issues, but for whom the Mishnah is basically a closed text because there is nothing there. “

Illustration: An illuminated manuscript of the Mishnah, part of the De Rossi collection of the Palatine Library, dated to the 11th century. (Courtesy of the National Library of Israel)

Lapin, Cohen and a third scholar, Robert Goldenberg, set out over a decade ago to create a text that would be accessible to scholars not fluent in Mishnaic Hebrew or Aramaic. (Goldenberg, who was a professor of history and Judaic studies at Stony Brook University, died in 2021, before the project was completed.) Over time, they collected contributions from 51 scholars with knowledge. depth of the technical language unique to the Mishna, which was compiled in present-day Israel at the end of the second century CE.

“If you ever looked [the] Mishnah, you will instantly know how hard and difficult it is,” said Cohen, Littauer Professor of Hebrew Literature and Philosophy at Harvard University. “The language I like to use is ‘lapidary’. You need to come over there with a chisel and start kicking it. And then you can kind of mold it into something that you can relate to. But if you pick it up and start reading it, you have no idea what it’s about.

If you just picked up [the Mishnah] and start reading it, you have no idea what it’s about

Nevertheless, the study of classical Jewish texts is not restricted to scholars and is central to the practice of many observant Jews, both clergy and laity. And building a Jewish library is an investment: while the Oxford Mishnah has no direct competitor, other editions of the Mishnah can cost close to $300. A complete set of the Babylonian Talmud, which includes both the Mishnah and the expansive commentary known as the Gemara, can cost over $2,000. The Jewish Publication Society’s five-volume commentary on the Five Books of Moses sells for $360, or $75 a volume.

“In general, pricing has two main factors,” Yudelson explained. “Production costs, which include the number of pages, and comparable titles, which show what the market will bear.”

Some of the most aggressive access experiences are priceless. Sefaria, which launched in 2011, is an online, open-source library of Jewish texts that includes free versions of the Tanakh (the Hebrew Bible), the Mishna, the Talmud, classic commentaries, prayers, and more. texts, as well as many texts in English. translations. But Sefaria is a participatory enterprise, which has its own limitations, and not all of its Mishnah commentaries are translated or annotated with explanations of technical terms. (Sefaria CEO Daniel Septimus is a board member of 70 Faces Media, JTA’s parent company.)

“Sefaria is an extremely useful tool,” Cohen said. “And I salute them and I am delighted for them. However, our Mishnah project has, I would say, higher quality control.

“Everyone in my project has a PhD,” he added. “They are academics and academic institutions. They teach rabbinical texts to earn a living.

Illustration: This fragment of the Tractate Avodah Zara of the Mishnah represents the earliest evidence of a rabbinical text found in the Persian-speaking lands east of the traditional rabbinical center of Babylon. (National Library of Israel)

Now that the Annotated Mishnah is complete, Cohen says he can turn to Sefaria to discuss “whether the two projects could live together or work together.” But in the end, Oxford owns the copyright.

The new set is not the first time Oxford University Press has tackled the Mishnah. In the 1930s he published the first-ever English translation of the Mishnah by Anglican priest Herbert Danby. Danby was also notable for his writings on Christian-Jewish relations and used his position as a professor at Oxford to defend himself against anti-Semitic attacks on Nazi leader Alfred Rosenberg’s Talmud.

Danby’s version, although translated, has not been annotated and does not include explanations of technical terms, which the Mishnah of Cohen, Lapin and Goldenberg sets out to do.

“I tried to convince Oxford that this can be another Herbert Danby if they market it properly, they fix it properly, they present it properly,” Cohen said. “I think it could also live for the next 70 years until our successors do it again.”

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Milanese designers invoke joy and nostalgia in menswear https://ascensionriskmanagement.com/milanese-designers-invoke-joy-and-nostalgia-in-menswear/ Sun, 19 Jun 2022 00:32:00 +0000 https://ascensionriskmanagement.com/milanese-designers-invoke-joy-and-nostalgia-in-menswear/ Placeholder while loading article actions MILAN — Denim, fringes and chunky rubber sliders. These are the elements of next year’s summer wardrobe emerging from the second day Saturday of Milan Fashion Week’s menswear previews. Temperatures in Milan were unusually high and the fashion crowd moved from show to show with the thermometer soaring above 93°F […]]]>
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MILAN — Denim, fringes and chunky rubber sliders. These are the elements of next year’s summer wardrobe emerging from the second day Saturday of Milan Fashion Week’s menswear previews.

Temperatures in Milan were unusually high and the fashion crowd moved from show to show with the thermometer soaring above 93°F (34°C) and expected to continue to heat up in the days to come. That makes linen an easy sell, but less so of leather and even fur which are making appearances on Milan’s Spring/Summer 2023 catwalks.

Milanese fashion houses Fendi, Emporio Armani and Dolce&Gabbana sought to invoke joy with collections that heralded a return to leisure and hints of nostalgia. Highlights from Saturday’s shows:

Versace reaches out to the next generation, reimagining the brand’s iconic Medusa in animated versions that seem to come to life as repeated patterns on silks. Call it baroque pop.

Donatella Versace returned to menswear with a fun and inventive collection, full of color and verve, presented in the courtyard of the fashion house’s central headquarters in Milan. Mirrored pillars came to life, projecting images of classical statuary.

In keeping with the younger generation’s interest in the planet, Versace replaced exotic skins with neon-accented python prints, appearing like trench coats or pants, grounded by oversized striped accent pieces. Leather appearances designed in eco-sustainable latex were well ventilated with a repeating diamond pattern.

Bright salmon, lemon yellow and orange gave sparkle to exaggerated silhouettes that included silk shirts emblazoned with the cheerful next-gen Versace classic bust icons.

The new Versace man mixes design media, keeping the treasured possessions of the Versace Home collection close by: carrying a treasured urn, swinging a cup of tea from his belt, carrying a bent spoon as a bracelet.

Bringing home the target audience, the runway featured the sons of classic Versace models like Mark Vanderloo, Helena Christensen and Carla Bruni.

THE COUNTY OF MILAN TAKES A VICTORY LAP

Marcelo Burlon celebrated the 10th anniversary of his County Milan label with an inclusive outdoor fashion show on an athletics stadium track.

The location tied to the brand’s streetwear roots, opening with a graphic peace sign on an oversized sweatshirt and quickly switching moods to a pastel patchwork jacket and cinched-waist trouser combo for him or her.

Burlon says he likes to call his collection “adult urban must-haves.”

Burlon’s models spanned a wider age range than usual, from a young girl in a dark suit with signature feather pattern detailing, to a gray-haired male model in a tunic and slacks in matching and contrasting shiny patchwork topped with a suit jacket.

“I’ve always considered myself a cultural wanderer, with a growing network of creative, cool people, and that includes people of all ages and backgrounds,” Burlon said. “I guess you could say my target is a contemporary melting pot.”

Italy’s Olympic gold medal-winning sprinter, Olympian Marcell Jacobs, took part in the show wearing a blue work jumpsuit. At the end of the show, the lap of honor goes to Burlon.

Silvia Venturini Fendi created earthy, grounded looks for an earth-conscious generation in shades ranging from soothing chambray to warm ochres, merging in a new pattern created from images of swirling weather patterns of planet Earth.

The collection carried a certain nostalgia for more innocent times, from frayed hems on jeans to soft stitching on denim bags, embroidery accents reminiscent of beaded daisy chains and long lush tassels on loafers. Bucket hats are cutout for a visor feel, while knit cloches sport visors. The chunky rubber slip-on shoes featured the inverted double F logo.

For an easy daytime look, denim trousers were worn with knits in matching tones, accompanied by faded denim Fendi bags with a long fringed shoulder strap. For the beach, there were short linen shorts with soft zip-up jackets and sturdy-soled slip-on loafers. On the dressier side, a roomy bermuda in cream combined with a camel jacket and an ocher zipper on the back, with the bucket hat cut out.

Earth’s swirling patterns appeared on jacquard coats and intarsia knits and furs, as well as a pair of baggy jumpsuits. Bags included duffel-bucket combo shaped by the word FENDI cut out of leather; a denim Peekaboo incorporated as an external bottle holder and shiny shoppers were made from recycled plastic.

“It’s about a balance between decoration and simplicity,” Venturini Fendi said in the show’s notes. “A feeling of ageless freedom to play, as we rediscover the luxury of free time.”

DOLCE&GABBANA REVISITS PAST SEASONS

Domenico Dolce and Stefano Gabbana have delved into their archives for a new collection dubbed “Re-edition” which draws inspiration from the past, but is updated for now.

As if to clean the slate clean, the designers opened the show with a barefoot model in a white tank top and briefs.

Dolce&Gabbana mixed distressed elements with tailored pieces for high-low fashion appeal. The fashion house’s traditional lace tops have been updated with a grungy distressed back, giving the otherwise dressier piece some streetwear credibility. Frayed jeans were worn with a black jacket and a white shirt unbuttoned at the waist – as with the entire Re-edition collection, each piece was tagged stating the original issue year and updated to the 2023 season, for a dose once in a while.

Patchwork denim became a standout piece, with high boots that looked like they were made from denim jackets paired with patchwork shorts, leaving only a glimpse of the leg in between. A soft white terry tracksuit gave way to familiar Dolce & Gabbana bling: a crystal-covered rose-patterned jacket worn with ripped white jeans and velvet rhinestone-covered slippers. Footwear included fur slippers, canvas or macrame sneakers with rope laces.

“I love the freedom of expression they have,” said stylist Apuje Kalu, who watched the show front row alongside NFL quarterback Tyrod Taylor and NBA players Rudy Gay. Jaren Jackson Jr. and Corey Kispert. “That use of color and texture and print, they’re not afraid to do that for men. You don’t always see that.

THE MARINES OF EMPORIO ARMANI

The Emporio Armani collection carried the carefree breath of summer, from light chambray tones to faded coral prints. The meaning of the looks was that it was time to return to simple pleasures.

Soft shirts, vests and jackets, with dramatic flaps, high collars or zipper accents, were paired with streamlined cargo shorts or pleated pants, often with informal leg slits.

More beachy looks, including drawstring pants and sheer knits, were finished with chunky rubber slip-ons, while more sophisticated urban looks – including a series of black and white jumpsuits – were grounded in black shoes with thick soles.

Models of all colors wore hair in cornrows, which the show notes were “ironically over the top” and perhaps meant to encapsulate the collection’s theme of a woven summer basket described by the house. of couture as “full of surprises that brings the holiday spirit to the city.”

As if to underline the need for joy, a reggae dancer took center stage to close the show.

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Ed Farm to Host First Future of Learning Summit https://ascensionriskmanagement.com/ed-farm-to-host-first-future-of-learning-summit/ Thu, 16 Jun 2022 17:02:00 +0000 https://ascensionriskmanagement.com/ed-farm-to-host-first-future-of-learning-summit/ Ed Farm, the Birmingham-based tech education nonprofit, is gearing up to host its first Future of Learning Summit. The two-day professional learning event will feature nationally recognized speakers, Apple learning specialists, educational technology partners and community organizations. The summit will cover a number of themes, including futuristic learning, social justice, race, diversity and inclusion in […]]]>

Ed Farm, the Birmingham-based tech education nonprofit, is gearing up to host its first Future of Learning Summit.

The two-day professional learning event will feature nationally recognized speakers, Apple learning specialists, educational technology partners and community organizations. The summit will cover a number of themes, including futuristic learning, social justice, race, diversity and inclusion in the classroom.

The target audience for the seminar, the nonprofit organization says, are “educators with a forward-looking mindset.” The conference, which will take place June 20-21 at The Fennec in the Parkside area of ​​Birmingham, is free and open to the public and community educators. Tickets are available on Eventbrite. Ed Farm will also host an evening Welcome Reception for the Summit on June 20 from 5:30-9:30 p.m. at the Back Forty Brewing Company in Avondale (tickets available here).

Three keynote speakers are scheduled for the Future of Learning Summit. Educator, writer and activist José Vilson will deliver the speech on June 20. Vilson is the executive director of education advocacy group EduColor and the author of “This Is Not A Test: A New Narrative on Race, Class And Education.” On June 21, the conference will feature two speakers: Naomi Thomas, CEO of InfinityEdu, a technology education hardware and software development company, and Kai Fraizer, Founder and CEO of experiential learning platform Kai XR. .

Ed Farm, which has an ongoing partnership with Apple, will also be offering a series of workshops designed by Apple professional learning specialists at the conference, including sessions on augmented reality and computer-based learning. challenges.

The conference will also feature a number of presentations, including demos from The Movement, Ed Farm’s social justice app, and Firia Labs, a tech company specializing in coding and robotics training for young people. .

Launched in 2020, Ed Farm is an Apple-backed collaboration with TechAlabama and Birmingham City Schools. The project is part of Apple’s community education initiative.

Eli and Ian Oni work on their tablets after Apple and CEO Tim Cook announce a community initiative including Ed Farm coding programs and a digital partnership with BCRI (Roy Johnson | AL.com)

While the program had to pivot to mostly virtual teaching at the start of the COVID-19 pandemic, Ed Farm was still able to expand its work to 77 Alabama districts and three additional states, the Birmingham Business reported. Newspaper in November.

In January 2021, Ed Farm announced its work on the Propel Center. The center, reports the BBJ, will be a hub for historically black colleges and universities designed in partnership with Apple and Southern Company. In December, the nonprofit launched Ed Farm Learn, a digital platform designed to enhance its Teacher Fellows program through access to high-quality lesson designs and professional networking.

Last March, Ed Farm launched the South Hampton K8 School Innovation Library, a learning lab focused on a range of technologies including coding, robotics and virtual reality.

Ed Farm is also working with the Birmingham Civil Rights Institute to develop a mobile app that tells Birmingham’s story. The app, called The Movement, is a collaboration between BCRI, Ed Farm and digital creative brand STAY DRMN.

Movement

In March, Ed Farm offered demos of The Movement, a social justice app developed in conjunction with the Birmingham Civil Rights Institute and creative group STAYDRMN. (Shauna Stuart for AL.com)

The three organizations work with young partners, or griot fellows, in the city to help them research the civil rights movement in Birmingham through interviews with foot soldiers, historians and BCRI archival footage. Using a story-centric design, fellows will produce immersive stories on the app using video, photography, voiceover, and augmented reality.

Public demonstrations of The Movement began rolling out last year, including a presentation of the app at the Alabama Collective speaker series during Magic City Classic week.

Marshall Pollard, chief executive of STAY DRMN, says people are deeply connected to the stories that make Birmingham the Magic City, from the rise of the steel industry to movements for social justice.

“There is an idea around a campaign to collect stories of magic, but with the opportunity that Ed Farm, Birmingham Civil Rights Institute and Apple have created, it is more than just a campaign. is a movement. It’s a chance to say ‘what if there was a technology that allowed us to connect and capture these stories?’ “Pollard told AL.com in an interview last fall. “So what started as a documentary process has now turned into an application that engages many people across the city, primarily our youth.”

Over the past few months, the team behind The Movement has been working on producing the first 10 stories on the app. The team also solicits user feedback and ensures that foot soldiers and historians review the app’s content for accuracy and authenticity. The Movement relies on a group of advisors called Source Content and Relationship Guides, including community leaders T. Marie King and Elijah Davis, as well as BCRI’s Barry McNealy and Charles Woods.

The Movement offered one of its biggest app previews at the first Fred Shuttlesworth Day in March. In addition to on-site demonstrations at the BCRI, the team created “God’s Disinherited Children”. Directed by David Welch II, the immersive 16-minute story details the civil rights movement’s “Project C Confrontation.”

Ed Farm at BCRI

The team behind The Movement app demonstrated and created an immersive video at the inaugural Fred Shuttlesworth Day events at BCRI (left to right) Sarah Jones, Lorraine Shackleford, David Welch II, Philippe Celestin, Erika Abrams and Brittany Hollis (Shauna Stuart | AL.com)

The Movement also plans to produce stories about LGBTQ activists in the civil rights struggle, the life and death of Bonita Carter and the political rise of Richard Arrington, Jr, Birmingham’s first black mayor.

[READ MORE ABOUT ED FARM]

Apple’s Tim Cook in Birmingham to praise Ed Farm, which teaches coding to young and old alike

Apple-supported Ed Farm workforce training program receives award

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