A look back at Spotify’s biggest hits of 2021 – Spotify
In an unforgettable year, 2021 has been a particularly remarkable one for Spotify. We’re excited about what we’ve offered creators and listeners through new features, innovations and collaborations. As the year draws to a close, we take a moment to reflect on some of the advances we’ve made over the past 365 days.
More listeners in more places
We have more listeners than ever. As we announced in our Q3 2021 results, in September 2021, Spotify had increased the number of monthly active users and subscribers on the platform of 19% compared to 2020 *. This year, we also doubled our global presence by expansion in 92 new markets, bringing our total to 184 markets worldwide. New countries on our list include South Korea, Bangladesh, Pakistan and many more in Asia, Africa, the Caribbean, Europe and Latin America. This continued expansion means that the music and voices of more people, places and cultures can be shared with listeners around the world.
Podcast for all
At Spotify, we believe podcasting provides a huge opportunity for creators to entertain, inspire, and educate people around the world. According to Edison Research and our own inside data, we recently overtook Apple and YouTube in the United States.hThe world’s largest podcast marketplace — to become the number one podcast platform listeners say they use the most.
The appetite for podcasts has increased among listeners, and we are responding to that demand with a catalog that includes 3.2 million tracks *. That’s 68% more podcasts (in September 2021) only on the platform in 2020. In the third quarter of this year alone, we launched nearly 80 O&E podcasts globally, and throughout the year we signed numerous podcast deals and partnerships podcast featuring some of the world’s greatest creators and beloved entertainment brands like Dax shepard Chair expert, The Joe Rogan Experience (the world’s number one podcast), and Bad robot. But our passion for podcasts isn’t limited to the United States. This year, we’ve expanded podcasts to over 80 markets, including Russia, Egypt and Saudi Arabia.
Expanding Advertising Opportunities
When we released our results in October, we reported that ad revenue had increased 75% year over year. And in November we passed 1 billion euros in annual advertising revenue for the first time. New opportunities have been created for advertisers with the launch of the Spotify Audience Network, our first-of-its-kind audio advertising marketplace that allows advertisers to connect with listeners by enjoying a wide range of music and podcast content. Advertisers now have a way to reach and target audiences by listening to Spotify Original & Exclusive podcasts, as well as third-party podcasts from corporate publishers via creators Megaphone and Anchor. We’ve also introduced podcast ad purchasing on Spotify Ad Studio, our self-service advertising channel that makes it easy for advertisers of all sizes to reach podcast listeners.
Support both established artists and revolutionary artists
With over 380 million listeners on the platform, there is a large audience of artists with whom to share their novelties. The increase in the number of subscribers has led many major artists, like Drake and Adele, in various genres to break Spotify records throughout the year.
Spotify also continued its efforts to support emerging artists. We have expanded our exclusive offers with Spotify Singles (including Pride, BNA, Latinx Heritage Month, Are & Be, mint and Holiday programs) and Spotify x Electric Lady EP live. We support artists at all levels through programs like Fresh discoveries (for independent artists), RADAR (for emerging global artists), EQUAL (which promotes equity for women in music globally) and Billions Club.
But these are not the only ways we are pushing the industry when it comes to artists. We have also launched Loud and clear to meIncrease transparency by sharing new data on the global streaming economy. And U.S extended our Graphics functionality to include artist, genre and local charts. This allows artists and listeners to dive even deeper into the data.
Inspire and enable creation
In order to be the best audio network, we know we need to deliver the best experience and the best content to our listeners. This means new features and new opportunities for creators to connect with their fans. we launched Spotify green space, adding live audio as part of the Spotify ecosystem and providing another opportunity for creators of all types to connect with their fans in more depth and meaning. In November, we announced the acquisition of Findaway, the world leader in digital audiobook distribution, to accelerate our presence in the audiobook space. We have also introduced Free access to Spotify, which allows listeners to hear third-party content on Spotify. Finally, we have partnered with beloved brands like platoon, Netflix, and Delta to bring exclusive experiences and curated playlists to our listeners.