8 Engaging Types of Infographics and How to Create Them (+5 Free Tools)

If done correctly, infographics are a great visual for grabbing readers’ attention while effectively communicating the key points you want them to focus on in your content.

There are many benefits to incorporating infographics that can help your marketing strategy and build brand authority.

First, it entices readers to stop and focus on the information with its well-planned design highlighting key data.

It can also play a storytelling role and guide readers through a new process or point of view leading to your call to action.

A recent study shows that 57% of B2B marketers incorporate infographics and charts into their marketing content.

Not only are infographics great ways to inform or persuade readers, but they’re also easier to share on social media to help you reach your target audience.

Generally, people like to take information small, and this is a creative way to do that.

Infographics are useful in many forms of marketing content, such as blog posts, web pages, landing pages, emails, and lead generators.

Anatomy of an infographic

Now that you know why they’re so important for marketing, we’ll break down the different components of infographics, useful and effective types of infographics, and some free tools you can use to create them.

Catchy title and subtitles

So, for the main parts of a compelling infographic, you first need to select the topic you want to discuss.

Then you can present the main topic and subtopics with their corresponding title and subtopics.

It’s crucial that they are well thought out and descriptive, so that you can quickly make your reader understand what you are trying to present to them.

Background and Research

Next, you will need to brainstorm and gather background information or research your topic. This is a crucial part of the process as it is the basis of your infographic.

Make sure you pull the right information to highlight for your infographic. This may include statistics, data, or facts important to the intent and curation of information for your message.

This data can come from inside information such as customer data or research you’ve already conducted, as well as quotes from thought leaders, industry experts, or any credible source you find along the way. of research. Just be sure to check your sources.

Layout and design

Once you have all the information you need, you can select what you want to use and start layout and design. Be sure to include eye-catching graphics, images or icons.

Charts are useful and aesthetic elements to enhance your infographics.

It is essential to ensure that the theme is consistent, not only in the layout of the infographic, but also in the information you have chosen.

Also, be sure to keep your branding elements in mind when designing your infographic.

Now, let’s dive into some best practices for designing an infographic, then go over the different types of infographics that can help make your data shine.

Best practices for designing infographics

Below are some useful aspects to keep in mind when designing an infographic:

  • Choose your target audience and tailor your infographic to that audience.
  • Determine a type of infographic that best matches the information.
  • Choose a designer or create a wireframe.
  • Select your key performance indicators.
  • Market your infographic with engaging titles.
  • Create a good meta description or initial copy to attract people.
  • Make sure you can easily share and locate your infographic.
  • Review your infographic and get feedback from team members.

Types of infographics and when to use them

Understanding how and when to use the following infographics can help you better engage with your readers and ensure they’re focused on the information you want them to remember.

Here are the different types of infographics you should consider:

1. Timeline

Timeline infographics are great for showing the different stages of planning an event, creating a storyline for a topic, or presenting a timeline of recent milestones your business has reached.

Plus, they’re great for showing critical points in work history or when you want to further discuss the projections of an event.

If you’re trying to show how long a project will take, you can show when each goal or aspect of a project will be completed in a timeline infographic.

For example, you might want to use this type if you have an upcoming project and want to detail milestone dates along the way to visually represent how that project will materialize.

If you choose to create a timeline infographic, you might want to make dates or points stand out by using different font sizes and connecting each date with a line.

Additionally, you can use different colors to differentiate the date and subtext.

2. Statistics

Statistical infographics help your readers better understand and remember specific data points or statistics that are critical to the information you provide.

This can be useful for highlighting information to prove a point and convince your reader with quality resources.

Again, this puts the communication effort on the numbers, making them work in your favor.

If your company recently completed a study and wants to present the results or attach an infographic to a case study to quickly highlight the data, a statistical infographic could be a great way to do that.

3. Organization chart

Like the timeline infographic, a flowchart breaks down the main components of an event or project, but focuses more on the actual steps or important points along the way to accomplishing a task.

It is a visualized and summarized representation of key ideas. This can be useful if you’re trying to simplify the explanation of a process and help your readers better understand each step.

If you choose a flowchart infographic, make sure each step has markers for the next step.

For example, you can separate subtitles and content with different colors and font sizes. It can also be useful if you’re trying to communicate a new process within your company, need to create a how-to guide, or show a hierarchy.

4. Informational

An informative infographic could be perfect if you want to highlight a few key points.

It would also be helpful if you are going to communicate a preview of an event or a new idea. It’s a great way to summarize or give the main points of a more in-depth topic.

It can be useful to include these types of infographics in a blog post to help quickly and effectively convey information to your readers when planning to provide future content on a particular concept.

The title and subtitles are essential here; they should be descriptive and engaging if you are explaining a complex topic.

You can help differentiate the dots by placing them in blocked sections with different colors. However, don’t go overboard, just select a few colors for the infographic theme.

5. Comparison

Comparison infographics are great for comparing two different products or services.

For example, you can compare your company’s product to another or describe the pros and cons of why a product would work better in one situation than another.

Comparison infographics are also ideal for producing a list of some of the positives and negatives of a point of view or if you want to compare different positions on a topic.

But, it is important to keep the information concise so as not to overwhelm the reader with too much data.

6. List

People often create to-do or checklists in their daily lives to keep track of what they want to accomplish, and this can be transferred to useful infographics.

For example, if you want to create a summary or a list of tips or main points on a topic, a list infographic can be handy.

For a list infographic, keep the information succinct and to the point; remember this is abbreviated content.

Also group related information in the layout to avoid confusing points.

7. Cards

Map infographics are great for showcasing information about an accumulation of a business’s locations in different geographies or for providing a quick overview of demographics.

You can use this infographic as a visual view of the world or a specific country or city to display important information about a region.

Suppose your business has done a survey or study on a particular region and has some valuable information and statistics that they want to showcase, then this infographic might be helpful.

A business can also use this infographic to show the areas it serves or the locations of an upcoming event.

8. Interactive

If you want to slowly take readers through a more complex idea or process, an interactive infographic can help you accomplish that task.

This infographic is great for guiding readers on a journey while providing smaller bits of data at a time when they can come and go between them as they please.

If there are key points in the infographic that readers want to know first, they can select them before exploring further.

It’s essential to think about the user experience here to ensure they are guided to the call to action on your infographic.

5 Free Infographic Tools

Here are some fantastic tools for creating effective infographics with lots of features and customizable templates.

Finding a user-friendly platform that can help you easily create influential infographics is important, so if you want to use an infographic tool, consider this:

Take away

Infographics are a great creative tool for content creation and marketing.

They are a compelling way to tell a story and help your readers remember the key information you want them to have for a piece of content.

It’s important to take the time to choose the right infographic and focus on each phase of the design process to ensure it’s effective.

Remember to start with the purpose of your infographic, then it will be easier to determine which is best for the content and the types of charts and design elements that would be most useful.

This visual storytelling is one of the best ways to communicate effectively with your readers.

More resources:

Featured image: alexdndz/Shutterstock

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