7 ways to market your music
Have you recorded a song or an album and want to start making money? Making money with music takes a lot of marketing. Just like you would promote a product to generate customers, you need to market your music to attract listeners. Below are some of the ways to do this.
Set up a website
Having a website will help you look like an official music artist – check out this Joey Armstrong website for an example. A website can be a place to describe your music and accomplishments as well as to display the dates of your tour. You can also sell albums and merch directly through your site.
Promote your music on social media
Social media is a great place to connect with new listeners because with a website having social media pages will give you more legitimacy as a music artist. Build an audience not only by promoting your music, but by engaging with other social media users – this can include responding to comments and sharing content from other musicians you love. You can also pay money to boost posts, which allows you to reach a larger audience.
Pay for Ads on Spotify
Spotify is a powerful platform for music discovery these days. In addition to uploading your music to Spotify, consider paying to stream your music as an advertisement. Users without Spotify Prime will see / hear your ad and may be inclined to listen to your music from here.
Pay for Ads on YouTube
YouTube is another central platform for music discovery. So it’s worth paying to run ads on Youtube that link to your channel or a video of yours. Ads that promote music are among the top performing ads on YouTube.
Get featured on podcasts and playlists
Many people are now discovering music through podcasts and playlists. Platforms like Soundcloud and Spotify are famous for these podcasts and playlists. Consider reaching out to the authors of popular podcasts and playlists related to your genre and style of music.
Contact music blogs and radio stations
Another popular form of music discovery is music blogs and radio stations. Getting a review on a blog or a play on a radio station is much more difficult than most of the other marketing tactics listed, but it’s still worth a try. Many musicians use a music PR agent to pitch their proposals to bloggers and radio presenters. These agents tend to have all the necessary contacts and tend to be more proficient at media coverage.
Play live concerts
Playing live is a great way to engage listeners. Consider playing a few gigs in different places to market yourself. Try to get a support slot for a popular group if possible. Live performances can also be opportunities to sell your albums and merchandise – many specially designed concert halls will have booths to sell CDs and T-shirts, or you can try whipping them to members yourself. audience after your performance.