6 Ineffective Ways of Digital Marketing You Should Avoid
Nowadays, many ambitious young students use their university years to implement their personal projects. Some create personal blogs in hopes of gaining popularity and recognition. Others launch student startups in search of success and financial freedom. And, there is always a common point to all the people involved in such projects: for lack of funding and human resources, they often have to manage the marketing part alone, and they make many mistakes on their way.
Trying to master the art of digital marketing without any hands-on experience and the support of an established professional is certainly difficult. Not only do students not have enough free time to manage this effectively, but they often exploit ineffective channels and strategies that do not bring them closer to their goals.
If this is your case, don’t panic just yet. As a student marketing a personal blog or a startup, you will certainly face many problems. But, there is always a way to mitigate the risks and get on the right track. Right now, delegate your collegiate duties to any paper writing service to get the support of professional writers and save enough time for your marketing efforts. And read this article to learn about the top ineffective channels and strategies you should avoid.
Do not use de Buyer Persona
Many newbie entrepreneurs and bloggers start promoting their resources, leaving a lot of guesswork. This is natural, especially if you are not very experienced in online advertising. But this approach will get you nowhere. In fact, this is the biggest mistake you want to avoid.
Without having a clear vision of your ideal buyer persona or your target audience, you cannot identify their interests and pain points. As a result, you cannot effectively meet their needs and make them want to read/buy from you.
According to experts, getting to know your audience is the key to success. So here’s how you can do it:
- Think about the groups of people who will be interested in your blog or product;
- Conduct market and competition studies;
- Chat directly with your prospects to define their needs and expectations.
These three simple tips will help you get on the right track in your marketing strategy and ensure the best results.
Marketing across all social media channels
Now, don’t get me wrong on this one. Social media DOES work for digital advertising. Additionally, social media can give you some of the highest ROI for your campaigns, but only if you use it correctly.
With such a variety of platforms, it can be difficult for inexperienced users to identify the best channels for their campaigns. Namely, there is Facebook, instagram, Pinterest, Snapchat, LinkedIn, and many more opportunities that work well for specific types of products and audiences. But if you think exploiting them all at once is a great idea, it’s not true.
To give you an example, Facebook and Instagram can work well for many different consumer groups and business types, while LinkedIn is mostly good for marketing B2B products. Your task is to define the type of social media that suits you and the type of audience you are trying to reach.
Committing to Affiliate/Referral Marketing Too Soon
Affiliate and referral programs are very similar. They involve asking existing customers and other outsiders to promote your products in exchange for a commission on each sale attributed to their efforts. This means of advertising cannot really be called ineffective. But, it’s not good for everyone.
A student blog or startup that’s still relatively young and doesn’t yet have a solid following of customers or dedicated readers probably won’t benefit from this approach. First, it would be difficult to attract affiliates or referrals.
On top of that, it’s worth mentioning that this type of marketing puts your personal brand reputation in someone else’s hands. So, when your reputation is not yet solid, it may not be the best decision to rely too much on such publicity. Also, this type of advertising often requires more careful tracking and measurement, so it can be difficult to track if you’re a busy student.
Not keeping an eye on your competitors
When you’re just starting out with your startup or blog, it can be easy to ignore the competition and start promoting without looking back. But, the truth is that no matter what your source is about or what product or service you offer, there is always someone who has done it before. And watching them can give you a lot of information about what you should and shouldn’t do.
Keep an eye on your competitors can bring many benefits. This will help you see what audiences they target, what type of content they create, and what other tricks they use to get results. Also, it will help you see how your blog or brand can differentiate itself from your competitors.
More importantly, by analyzing the competition, you can get an idea of what mistakes your competitors have made in their path and avoid making them yourself. So if you’re currently marketing without looking back at the competition, it’s inefficient and you should change it as soon as possible.
PPC without proper targeting
Hoping to get the desired results quickly and save time, many young marketers decide to leverage the power of PPC (pay-per-click) advertising and are sorely disappointed with this marketing medium. And the problem is almost always a lack of proper targeting.
Here’s one thing – PPC can be incredibly effective and bring amazing results. Yet there are two main components of success that you need to keep in mind – you need to reach the right people and do it with the right message. This is the formula for success.
If you are missing one or both of these components, you will probably waste a lot of time and money in PPC and you will not receive any tangible results. So that’s one more thing to avoid. But, if you carefully target the right people and craft the right message that addresses their pain points and needs, you will succeed.
Content marketing without SEO
Whether it’s content for your social media, your blog, or your startup website, if there’s no SEO, you’re missing out on a lot of opportunities. The days when you could benefit from content marketing without adding a bit of SEO magic to it are long gone.
So if you’re still around, be sure to change that ASAP. Study the specs of SEO, find tactics that work for your competition, identify the strongest keywords, and start using SEO to your advantage.
Nowadays, there are many digital marketing channels, tactics and strategies. So it’s easy to get lost among them, especially when you’re just starting out and lack experience.
Luckily, you now know some of the most ineffective means of marketing to avoid. Each of these mistakes could cost you a lot of time and money without any tangible results. But, by knowing them, you should be able to create a winning digital marketing strategy that will help you achieve your goals. Good luck!