14 Best Influencers For Moms – Small Business Trends

Some companies are already experienced in influencer marketing. And others may wonder “what is Cameo and how can influencers impact my business?” But regardless of your level of experience, working with trusted content creators can help you make a real impression on your target audience. If you sell products to moms, the following influencers may be ideal for your next campaign.



What is an influencer mom?

Before diving into influencer moms, it’s probably worth answering “what is an influencer?” An influencer is someone who has influence over a particular audience. In a marketing sense, it usually means a social media personality or content creator. So, mom influencers are moms who post about parenting-related topics to a dedicated online audience and then partner with brands to share their favorite products or tips.

Why You Should Consider Partnering With A Mommy Influencer

If you’re considering partnering with a mom on the list below for any upcoming influencer campaign, here are some potential benefits for your business:

  • Expand your audience: Influencers usually have a large following. They may have more followers than your own accounts, which can help you introduce products or offers to more people or new eyes.
  • Build trust: Moms often trust the word of other moms over generic marketing messages. Your pitch almost certainly means more coming from a trusted influencer than your brand account.
  • Create unique stories: Content creators specialize in showcasing products or brands in the context of a real family. These stories can make your branded content more memorable and provide insights your team wouldn’t have thought of without a real client creating content.
  • Increase engagement: Engagement like comments and likes can help your content reach more people. Working with influencers can direct more relevant people to your account. Or you can arrange a giveaway or similar promotion to enjoy this activity more.
  • Learn more about your audience: Influencer moms interact daily with other moms online. So they can provide valuable information about your audience that you can use on other campaigns as well.

The best influencer moms to work with in 2022

If you’re looking for influencer moms to associate with on various social media platforms, here are some of the top accounts that might be relevant to your audience.

1. The Bucket List Family

Niche: family trip

Main social media channel: YouTube @thebucketlistfamily

Followers: 1.4 million

The bucket list family provides insight into the lives of Jessica Gee, her husband Garrett and their three children. The family travels the world and shares their adventures, advice and suggestions for various products and experiences. They are also active on Instagram and other social platforms. But their YouTube channel has tons of full content. This account is especially relevant for travel brands and/or gear targeting families.

2. Llana Wiles

Niche: Way of life

Main social media channel: Instagram @mommyshorts

Followers: 174,000

Ilana Wiles runs the popular accounts @mommyshorts, which shares New York lifestyle content, and @averageparentproblems, which shares humorous content about remarkably average parenting. She is one of the top parenting influencers in New York. Her content may be especially relevant for lifestyle brands targeting busy moms.

3. Cool Mom Picks

Niche: Product advice and suggestions

Main social media channel: Twitter @coolmompicks

Followers: 455,000

Cool Mom’s Choice is a popular website run by Kristen Chase and Liz Gumbinner. They share product recommendations, tips and ideas for all stages of parenting. They are also active on Twitter and have a popular parenting podcast. Unique gadgets, books, and gifts can all match this account.

4. Boss mom nation

Niche: Conscious motherhood

Main social media channel: Instagram @bossmomnation

Followers: 17,800

Aliyah Muhammad and Shahidah Zareef lead the Boss Mom Nation website and social accounts. The brand’s goal is to support mothers who raise conscious children and facilitate change in their communities. In addition to their own product lines, they also recommend helpful books and content to their community.

5. Kristin Cavallari

Niche: Way of life

Main social media channel: Instagram @kristincavalari

Followers: 4.3 million

Originally known for his appearances on the reality shows Laguna Beach and The Hills, Kristin Cavallari has now created its own niche in the social media influencer space. A mom of two, she shares content and product recommendations related to parenting, fashion, beauty and decor.

6. Jessica Skube

Niche: Blended family life

Main social media channel: YouTube @jessfam

Followers: 1.3 million

Jessica Skube has been sharing her motherhood journey in video content for over a decade. As a former teenage mum and now mum of seven in a blended family, her content covers a variety of topics. Her YouTube channel has over a million subscribers, but she is also active on Instagram and TikTok. Brands that target new moms and/or large families may be particularly relevant to her audience.

7. Honest Mom

Niche: Mom Lifestyle and Blogs

Main social media channel: Instagram @honestmum

Followers: 102,000

honest mom is a leading blogger, host and author. She is one of the UK’s top mum bloggers, with an active following on Instagram, Twitter and her own website. If you are looking for mom bloggers in this marketplace, its content ranges from parenting to lifestyle articles.

8. Natural Mom

Niche: Natural pregnancy, birth and baby care

Main social media channel: YouTube @mamanaturel

Followers: 517,000

Genevieve Howland, alias Mom Natural is a YouTube channel and social media influencer that focuses on natural living. Topics include everything from childbirth to food and household items. Brands that offer sustainable and healthy products are probably the best fit for this channel and this website.

9. Mattie James

Niche: Lifestyle, blogging, influencer marketing

Main social media channel: Instagram @themattiejames

Followers: 130,000

Mattie James is a lifestyle blogger and mother of three. She also teaches influencer marketing to other moms and content creators. Her account includes a lot of content about quality time with family and juggling busy work and family life. She’s worked on tons of campaigns for the biggest brands, from food companies to automakers.

10. Brit Morin

Niche: Technology and lifestyle

Main social media channel: Instagram @brit

Followers: 61,000

Brit Morin is an entrepreneur and venture capitalist specializing in the technology space. When she’s not teaching women about cryptocurrency or running her creative website, she’s also a mother of two boys. Those looking for a working mom influencer who juggles family and multiple projects at once may be inspired by her account.

11. Yuri Sinata

Niche: Beauty, wellness and lifestyle

Main social media channel: Instagram @yurisinata

Followers: 47,000

Yuri Sinata is a single parent within the influencer space. Her account features a huge range of content, from personal stories to beauty and wellness tips. This Instagram account can be ideal for those looking for a clean, professional aesthetic for everything from supplements to home decor.

12. Jill Smoker

Niche: Honest parenting and humor

Main social media channel: Instagram @jillsmokler

Followers: 10,000

Jill Smoker is a best-selling author and the founder of the popular Scary Mommy brand. The @scarymummy account has over 2.5 million followers. But the content is mostly humorous. His personal account simply includes excerpts from various life events.

13. Naomi Davis

Niche: Way of life

Main social media channel: Instagram @taza

Followers: 427,000

Naomi Davis is the mom behind the popular blog Love Taza and the author of A Coat of Yellow Paint. On Instagram, she often posts about outings with her five kids, home renovations and fun family activities. His account is currently on hiatus. But when active, she offers a unique perspective on life with a large family and an active social calendar.

14. Joanna Godard

Niche: Way of life

Main social media channel: Instagram @cupofjo

Followers: 256,000

Joanna Godard is the founder of Cup of Jo, a popular lifestyle blog. She lives in Brooklyn with her husband and two sons. So the content ranges from daily blog posts to going out with her boys. His account doesn’t have a lot of branded content. But the products and experiences she actually uses can be organically included.

How to work with an influencer mom as part of your influencer marketing strategy

If you’re ready to work with mom influencers for your brand, here’s a simple step-by-step guide:

  1. Find accounts related to your niche
  2. Reach out to them or their representatives via email or social media
  3. Determine your goals for the campaign
  4. Create a contract or agreement
  5. Give influencers the freedom to create content for their accounts
  6. Measure results

Who is the most popular influencer mom?

There are many popular mommy influencers online, and the number of followers is constantly changing. However, Jessica Gee of The bucket list family

has some of the largest parenting-focused accounts online. The family’s online footprint includes a popular website, YouTube channel, Instagram, and more.

Which parenting influencers have a huge online community?

There are many mom bloggers and influencers out there with large followings, and the numbers are constantly changing. Here are some accounts with over a million followers currently.

  • The bucket list family @thebucketlistfamily
  • Kristin Cavallari @kristincavallari
  • Jessica Skube @jesssfam
  • Scary mom @scarymommy

Who are the top parenting influencers in 2022?

The best parenting influencers depend on your business goals. However, the following accounts are active with branded content and provide access to a wide audience:

  • The bucket list family @thebucketlistfamily
  • Jessica Skube @jesssfam
  • Mattie James @themattiejames
  • honest mom @huonestmum
  • Kristin Cavallari @kristincavallari

Image: Depositphotos


Comments are closed.